Ferrater I Mora, Escher, Edward Wilson… AND versus OR!!!

In my professional life, I always end up making the most of integrating/mixing what most people see as a different concepts/Ideas/sciences!
At the end of the day, it what was defined as a Consilience long time ago!!!
This passion to use AND versus OR help me to visualize and implement improvements in Operations and Processes of Tourism Enterprises/Destinations (or any other sector related to #Servuction!!!). The great philosopher Ferrater I Mora goes deeper in this idea saying “extremes are not for situating yourself they are for knowing your situation”

I remember in 1996, working in my doctoral thesis trying to mix (again!) the flavor of the month (Internet) with our beloved sector! To me, it was crystal clear that to understand… to be sure that new business models were possible you have to learn how to code!
I always try to convey this necessity in the minds/hearts/guts of the future of Touristology (Two minds, remember???) I, strongly, believe that to have coding skills also helps you to explain… to seduce developers to work in OUR project! I love to use Drawing Hands by Escher as a reminder of this idea.
In the first wave of Internet some people said that you had to choose: to create a Brick-and-mortar enterprise OR an On-line one.
My vision?…Forget about the OR… focus on mixing and get the best of the two worlds to provide the best Servuction to your customers!
Now, that we are in the third wave of Internet, something similar happens… the #Metaverse is a parallel universe or a way to improve and create NEW business models? Yesterday, today…always: Can be both!
You have to use other people’s platforms OR you have to build your own ones? Well, you can do both! BUT if you only use other people’s platforms (usually, they are generic AND, definitely THEY will control WHAT and HOW you can engage with ITS customers) you will get a low profit and, for that reason, you will need a lot of #Tourists and this become a problem like gentrification, locals not happy with the #Tourism sector…
The same happens with Artificial Intelligence! You can use another people models BUT be sure, that you know how to build you own models, with your own data and verified by your own people. Then, you will have an excellent way to improve the transformation power of a trip for your Tourists!!! Of course, with privacy (I have already mentioned that customization without privacy is a nightmare?)
When some experts talk about Tourism (even though they don’t know how to manage a trip… for that reason, I think that they prefer to manage the territory, the Tourism Destination and NOT all the trip) and say that we have to diversify from Tourism…
I always say, “Tourism creates synergies with any other sector of the economy with interest in internationalization AND related to Tourists’ motivation to Travel!” 

I love mixing together Touristology AND new Technologies!
I love mixing together the real world AND the Metaverse!
I love to create synergies with different sectors of your economy!
I love to build the best minds in the best Science ever!!!

I don't know if you will see that Dad!

The other day, I was building apps for the Apple Ecosystem. Usually, I use my daughter’s iPhone to test them… It was working!
I explained to my daughter that it was just a simple example of Augmented Reality BUT…
Can you visualize how this could improve operations and processes of Tourism enterprises?
Can you imagine going inside a conference and knowing where are the people interested to invest, work, buy… something from your enterprise/Tourism destination?
Can you image that appear in front of your eyes all the information that you need in order to make a deal?
By the way, if finally, you got a deal can you trust it? Welcome to the Blockchain world!
AND…Not only NOW and THERE!!!
In the same way, that mobile brings SOLOMO (the user can move with a mobile device), the Metaverse allow us to move through the Space and Time!!! We can assist to a class, an event, a transformative experience even though we are in the other side of earth! We can review a class in another time…WE CAN!!
When I ended my “speech” She said:
-    “Well… could be interesting…But I don’t know if you will see it”
Oh my God!
I am used of the lack of vison of some copyologists, teachers_without_business_experience, customers that love the sentence… “We have always done it in this way”
BUT my own blood!
Just to be sure, Touristologists!!!  I love my daughter! She will be a faraway better teacher than her father AND it is always a source of inspiration to me (for instance, to write this post)!
BUT…
Definitely, I have to create this app.
Definitely, this old chap always learning new tricks has to DO IT!!!
Obviously, not impressed by my words, my daughter said:
- But..how you can visualize all this things? 

All these ideas of #Metaverve, #SpatialComputing, 3DInternet…Whatever_You_Want_To_Call_it...              Breaking The space/Time prison?  Can you stop seeing what can be instead of what it is now?”
NO! I can’t! Above anything else, I’m a teacher and that means that I have to see my students as what they can be (real Touristologists, the future of Touristology!)  I don’t see the lack of…. or little signs of bright in… I only see weakness to overcome and strong points to enhance! AND as entrepreneur I have to visualize opportunities BEFORE they are mainstream and delete the IM of the “This is Impossible” dammed sentence!!!
Obviously, I have to follow the “Rules of the garage” AGAIN!
1) Believe you can change the world.
2) Know when to work alone and when to work together.
3) No Politics. No bureaucracy. (These are ridiculous in a garage.)
4) Believe that together we can do anything.
…

 

 

Focus, work and a little help from Puccini to keep my spirit up!!

 

 Can you feel my energy? It’s the most powerful force of the Universe. It’s the force of a dream burning inside…  

Touristology’s dream!!!

 

Metaverse? Spatial Computing? 3D Internet? Hybrid Experiences!!!

Two years ago, I shared with you the post “Metaverse and Touristology: Breaking the Space/Time prison!!!”

Nowadays, that everybody is talking about #SpatialComputing, I repeat… Hybrid Experiences will open the possibility to Humans to be more similar to a God. We can be a little bit out of SPACE/TIME prison.
We can share an experience with our friends, relatives, members of our community even if they are in a different SPACE/TIME. We can be Tourists in one Tourism Destination and the others can be around the world…
So, we can break SPACE.
What about the TIME? We can share an experience and rewind it at any moment!
Of course, we won’t break the SPACE/TIME duality totally, but we can be close to it!

Somebody has to create VisionOS Apps. Do you want to learn how? You can enjoy this wonderful video

Somebody has to transform pictures/videos in 3D scenes. Do you want to learn how? You can check this enlightening video…

By the way, NeRF…Gaussian Splats… I don’t care! I am focus on achiving our goals!!!
You can use NeRF. You can use Gaussian Splats. You can use….The important thing is that you get a 3D scene in which you can play animations AND respond to users (Tourists, Inhabitants, Local Enterprises, Members of their community around the world) inputs, desires, mood…!!!

AND…

Definitely, somebody has to create, communicate and commercialize Hybrid Experiences for specialized segments willing to earn money (#Travel2Earn!!!) and improve their personal and professional lifes while helping inhabitants and local enterprises to increase profitability and sustanibility Tourism Destinations!
SOMEBODY? Touristologists!!! The best minds in the best sector ever!!! 

 

 

Time to visualize new Business Model! Time to listen to John Hagel!

There are two intellectuals that I always share with the future of Touristology!
One is Chip Conley, a genius able to build communities and chains of value focused on specialized segments.
The other is John Hagel. I remember in 1997 how reading his enlightening book “Net Gain: Expanding Markets through Virtual Communities” help me to write my doctoral thesis and also the Web 2.O Business Model that I shared in OUR blog!

Nowadays, that we are closer and closer to a new technological disruption…
FROM devices that allow to bring Internet with you TO devices that allow YOU to be at any place at any time #BreakingSpaceTimePrison
We have to remember that the important thing is NOT the device!
Please, focus on the New Business Model than we can visualize and implement or, as Steve Jobs would like to say “Start with the customer experience and work backwards to the technology…. what incredible benefits can we give to the customer?”
Breaking the Space/Time prison, sounds to an incredible benefit to me!
Nowadays, that so many people (some of them without a technological background, some of them without real business experience) talk about Artificial Intelligence, The Metaverse, Quantum Computing….
It is, definitely, time to listen again to John Hagel! 

Listen to the podcast, Touristologists and…Be sure, that you choose #ScalableLearning!!!
Scalable efficiency is automate what we’ve always done in order to eliminate jobs. It is NOT a transformation it is just a caterpillar walking faster!
#ScalableLearning allows to free up your people of doing routine tasks and visualize opportunities to create more value. This opens the door of transformation! From a caterpillar to a butterfly!!!

Time to visualize, again, new business model in this new, new Internet!
Time to implement it, again, in new apps, platform, organizations… able to increase profitability and sustainability in our beloved sector!
Time to build!
Time to enjoy Touristology!
ENJOY 2024!!!