One of the
concepts that is harder to understand for my Touristologist is the difference
between Super3 and my own 1,2,3. To me is automatic, but has not merit. 1,2,3
theory is my brain child. I use it as a normal framework in my own travel/profession/career/adventure
as a Touristologist and, as you know,… practice makes perfect.
So, maybe
it’s a good idea to explain several examples of new business model that appear
recently in the tourism field and try to use 1,2,3 theory to clarify some
ideas. Shall we?
Few days
ago, a former student and nowadays a comrade in arms in
Touristology army, showed me this website gidsy
Jordi- She said “You must take a look to this
website. It recalls me a lot of the words that usually you use in class like…
pro-am, prosumer, servuction…”
So, I decided give it a try… and she was right! I liked the web, the
business model and the technological scheme. I got so impressed that I shared
it in twitter and I thought “Someday I’ll have
to explain this web deeper” Guess what? This day is today!
Let’s see the functionality of the web. For instance, you visit the
website select a city then an activity (for instance history) and you see the
offer of a men connecting the dots between shamanism and quantum physics!
In Touristology terms that means a butterfly strategy website where
normal people (Pro-am) create, communicate and commercialize their own tourism
services (Servuction) to normal people from around the globe which, directly,
buy these activities/experiences.
So, what do you think? Super 3 or my own 1,2,3? The
ball's rolling......Place your bets!!!
Jordi! What does this website has to do with Bottom-up Touristology and Tao Te Ching?
Because I strongly believe that any tourism destination should
potentiate something similar.
What?
What are you saying? – Ask the man/woman-clearly-not-a-Touristology in charge
of the promotion of a tourist destination.
That
maybe it’s a good idea to help them. To teach them the ideas of in Layers Segmentation, International Routes and Viral Marketing in Layers.
This would be the best way to bring tourists to
any destination avoiding focusing on low prices and instead focusing in high
experiences.
That Touristology have to become a normal
knowledge for any inhabitant of any tourism destination. That is the only way
of become successful in XXI century.
Welcome to Bottom-up Touristology!
Tourism destinations of earth! The time has
come to change the way you create, communicate and commercialize your tourism
products or, at least, to reorganize the way you spend your budget…
Spend less on mass-media ads saying that you
are the best, less on tradeshows, less on … and more in Touristology! More on
your people, the most important tourism resource in any destination. In this
way you will offer..
More specialized tourism than generic tourism
More international routes
Less focus on local tourism and more focus on international.
Uhmm… Specialized? International Routes? International Tourism? Does it ring a bell to you?
As I said
before this is a Cambrian moment for Touristology. New ways to create,
communicate and commercialize tourism services and we’re lucky enough to
watch/participate/study this evolution.
Now I’m excited! Touristologists…
WELCOME TO
OUR CENTURY!
Time to enjoy it!
If the sage wants to
stand above people,
He must speak to them
from below.
If he wants to lead
people,
He must follow them from
behind.
Tao Te Ching, by Lao Tzu
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