Aug 1, 2023

Solutions? No… they only criticize.

I love reading/talking/visualizing/implementing new strategies and processes in our beloved sector!
I, strongly, claim that to travel can improve personal and personal lives! I put myself as an example. Tourism changed my life, long time ago, when I traveled around Europe as an assistant of a Tourists Guide. When I returned, I had the opportunity to be a teacher and consultant for one University of Tourism. Soon, I realized that Tourism is one of the sectors related to Servuction (as it is Education, Health…any sector where we need the customer HERE/NOW).
In 1996, I felt in love with Internet technologies. To mix Servuction with Internet technologies (Artificial Intelligence, Databases/Blockchain, Augmented_Virtual Reality) is my intellectual love and my Linkedin profile, as well!!!
In 2021, thanks to the advances of Artificial Intelligence, it was possible to create 3D scenes from videos/pictures. Some people, visualize how this feature can break the limits of Space/Time prison! Offering hybrid experiences to Tourists and Inhabitants HERE/NOW with members of their community Around_The_World/At_Anytime.


Exciting times to become a Touristologists!!! 

Great opportunities to increase both profitability and sustainability!

BUT…

Sometimes I read opinions about experts in Tourism…instead of talking about how to make our beloved sector more profitable, they talk, all day long, about how some people in Tourism get a low salary and how some Tourism destinations have a low per capita income and that we have to diversify of Tourism.
Can you imagine experts in Philosophy saying that Philosophy is not good for humankind? That we have to try other Sciences?

Maybe, they get these conclusions because they prefer quantitative methodologies to do their research. Quantitative methodologies are perfect to know the “WHAT”  
BUT...
In order to know the “WHY” and visualize and implement solutions you have to use (or combine with) qualitative methodology. We can review this article that mix qualitative and quantitative methodologies, especially interesting, when you are dealing with exploratory analysis.
Anyway…
I repeat… without chain of value control… without managing all the trip it is very difficult to get a decent profitability paying good salaries. By the way, this is true in Tourism and ANY OTHER SECTOR!!!
I repeat… Tourism is perfect to generate synergies with other sectors of the economy!
BUT… you have to know about Tourism. You have to be a Touristologists!!!
Are those experts providing solutions for Tourism? They don’t care! They just criticize!
Do they know the meaning of the word “Servuction”?
OR… Do they have a lack of intellectual curiosity to learn about it?
Do you want to visualize how Tourism can help other sectors of the economy?
Do you want to visualize and implement solutions and potential improvements (both personal and professional) for the Tourists, the inhabitants, local enterprises and members of specialized communities, related to a Tourism destination, around the world?
I will be here…waiting for you!