This is a new year! Time to focus on new paradigms, time to focus on new business models, time to provide #Security to OUR Tourists, #Profitability to OUR Tourism Destinations and Enterprises and #Sustainability to our beloved sector!
The Three Wizard Kings bring to me three specials gift this year.
The first gift? Well, it is a GIF! Trying to convey the vision of the future of Touristology!
The second gift? The courage to implement it! I got it! Doubts, fears and uncertainty have disappeared. Strength, hope and entrepreneurial power run through my veins!
The third gift? A team to build it! I am building it! I have been a Touristologists builder for the last 30 years! I have been mentoring and creating teams for the last 30 years. Time to build one more time!
The gift in gif format say to US...
Build your own communities: Some people have pass from the same 4P’s (product, price, promotion and place) for everybody to a customized 4 P’s for each Tourists. It doesn’t sound bad to me... BUT ... In the process, some of them have loose the power of GROUPS. Remember Touristologists, to build a community in your own platform is a source of profits for your Tourism Destination or Enterprise.
Ignore old Business Models using Technologies: Blockchain, Artificial Intelligence and Augmented /Virtual Reality are technologies mixed in heaven to provide Trustfulness, Scalability and Ubiquity to OUR operations and processes. They also allow us to reuse OUR beloved concepts Customization (in Real-Time) Syndication and Pro-am to generate new business models. Disruptive business model? No, they just IGNORE old ones! I am talking (for instance) about..
Ownerships sharing: Instead of a single owner, multiple owners will own and rent Tourism Services. Services focus on value (NOT IN LOW PRICE).
Micro-payments based on Non Fungible Tokens. Fungible? It means it can be easily replaced /interchangeable by something identical.
Non-Fungible? It means that each one could have CUSTOMIZED information or attributes based on desires and acquired rights that make them UNIQUE. Examples? A plane ticket: Different passenger names, destinations, departure times and seat numbers ancillary services, recommendations of 3 C’s (I mean, Content, Commerce and Community).
IoT mixed with AI can provide Scalability to this customization and easy payments. Blockchain can provide Trust. Spatial Computing (AR /VR ) can provide Ubiquity making this 3C’s to appear at your fingertips in Real-Time!
Stream Processing:
All this 3C’s will generate a wave of events (the World Wide Wave!!!) that Touristologists have to manage in order to provide solutions and opportunities to improve/transform the personal and professional life of the Tourists and members of his/her community around the world, Inhabitants and local Enterprises! We are wave data managers, and we have to combine it with our skills as wave managers of Tourists in order to get more secure, profitable and sustainable Tourism destination. We are Wave managers! We are Touristologists!!!
Just remember, Touristologists! Put off your worries, BUT don’t put off your dreams neither your duties that you know you have to do in order to get them!
To learn a new language.
To learn how to code.
To go deeper and improve OUR SCIENCE!
Are you ready? So am I!!!
