The other day, I shared with you this video about an airline company (Bark Air ) focused in a new segment, that WE, Touristologistly, describe/define as "My dog is a member of my family".
Clearly, it is not an example of Dr. Frankenstein's segmentation! They love to define themselves as..., feel proud of being a…, like meet with complementary/similar people and they love to get a customized Servuction in your enterprise OR in any member of the chain of value that you build FOR and BY your specialized community!
- Do the members of this segment need a different Servuction?
Asked the usual copyologists strongly focused on not making any effort to learn about Servuction
Of course! As you can see in the video, appears plenty of examples of the interactions between Tourists, staff in contact and physical support.
1) Different actions of the dog and owner to create the service
2) Different behavior and actions of the staff in contact
3) And they use different physical support (tables, bed, tools, applications…)
Can you improve the business model of this airline, Touristologists?
What about…Instead, of focus on selling your product/service, focus on provide anything that the Tourists need from the beginning to the end of the trip. Anything that the Tourists need related to their travel motivation (improve their relationship`with their pet, find a couple for them, a new training program for a specific skill, a solution for a specific illness...)
Just remember, the Tourists is in a new environment AND their partners, colleges, members of their community are around the world...a wonderful scenario to practice a little bit of Hybrid Experiences.
You can also use our beloved Technology: Blockchain, in order to be sure that you provide a customized Servuction (customized in Real-Time of course, Touristologists) in all the product/services of any member of the chain of value in a Trustful way!!! Customized Servuction that any Tourists can change/sell/transfer to another member keeping the personalization. We love Dinamyc NFT!!!
If you build a community with this Segment, you can create a source of profit for your enterprise (S3, remember???). If you create (or #HelpYourTouristsToHelpYou creating their own GROUPS) willing to appear in any member of the chain of value at the moment that they need the most… you will change for ever the definition and actions in Yield /Revenue Management !!! From a reactive Science/Art to a proactive ONE!!!
Nowadays, that some people prefer to use the Artificial Intelligence created and sold by other enterprises (increasing their technological dependency and giving up their privacy) doing what John Hagel describe as Scalable efficiency (automate what we’ve always done in order to eliminate jobs) what is not a transformation, it is just a caterpillar walking faster!
Touristologists! Follow #ScalableLearning allowing to free up your people of doing routine tasks and visualize opportunities to create more value. This opens the door of transformation! From a caterpillar to a butterfly!!!
Teach them how to look for new segments, how to build the chain of value, how to practice Servuction and Yield Management from the beginning to the end of the trip!
And, definitely, use your own AI for Privacy and greater customization!!!
We love Yield Management
We love to use New Technologies (Blockchain, Artificial Intelligence, Augmented_Virtual Reality...)
We are Touristologists!!!
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