In the 90’s it was all about to seduce intermediaries around the world. You had to organize meetings with intermediaries (Travel Agencies, Tour Operators... even transport companies) of different countries and then, they would send THEIR Tourists to you.
We traveled around the world doing consultancy, teaching, building teams focus on creating a startup able to develop the new, new thing!
Then, in 1996 Internet change everything! It was NOT the end of the intermediaries. It was the beginning of a new kind of Intermediaries. The beginning of On-line Travel Agencies (OTA), Central Reservation Systems (CRS), Social Networking Sites (SnS)... We also had to seduce these new intermediaries. They can bring THEIR Tourists. They can help us to promote our Tourists destinations or Enterprises. They can sell THEIR data about THEIR Tourists to do marketing research, to practice a little bit of retargeting, to enjoy the power of marketing 1 to 1 ....
We had to learn new scenarios. We had to learn new technologies and again...
We travel around the world doing consultancy, teaching, building teams focus on creating a startup able to develop the new, new thing!
Then, in 2016 we realize that we must gain more control over the direct relationships with OUR Tourists. We can benefit from the power of Platform Economy!
We can build our OWN communities. We can help OUR Tourists to help us creating GROUPS. “GROUPS” is another word carved into OUR minds Touristologists. There is nothing wrong with individual tourism BUT, If we want to run a profitable business… it will be easier, powerful, endurable… if we work with groups!
We can visualize new business models also using the three technologies mixed in heaven:
Blockchain = Trustfulness
Artificial Intelligence = Scalability
and
Augmented /Virtual Reality = Ubiquity...
to improve OUR operations and processes as we describe here..
We will travel around the world doing consultancy, teaching, building teams focus on creating a startup able to develop the new, new thing!
Defining your segments. Building YOUR community. Helping them to help you creating GROUPS.
Offering to them anything that provide a solution to any potential problem in real time.
Offering to them anything that provide opportunities to transform/improve their professional/personal life before, during and after “this” trip OR “any” trip.
This is the power of Platform Economy. This is the power of Touristology!!!
