Few days ago, I was reading an article about if It is important for a city or any Tourism destination to develop a strategic plan.
The author (very intelligent, by the way!) argued that just to decide…
A) The promotion to do.
B) How to regulate hotels and apartments.
C) If fix or not a tax for Tourists.
…maybe it is not necessary to create a strategic plan.
BUT…
What about if the strategic plan adds a little bit of Touristology!?!?!
What about if instead of deciding the promotion in order that other companies bring THEIR tourists here… We help the creation of OUR enterprises focusing on creation, communication and commercialization of OUR Tourists. What Touristologists call a stimulating alternative for everybody!
What about if ALL strategic plans would define how several cities/Tourism destinations could work together each other to create OUR international routes, in order to seduce OUR Tourists at the moment when it is more convenient for each city/Tourism destination?
Do you think that to create, communicate and commercialize international routes can be a magnet for international tourists? Do you think that this is far more interesting for the Tourists and it can also be a bigger profit generator for the Tourism enterprises that just offering other local routes inside the same destination?
Do you think that doing that we can increase the profit of tourism enterprises and create more opportunities for Touristologists working in the best sector ever?
Do you think that doing that we can minimize potential problems as carrying capacity?
At the end of the day, we are waves managers and to learn how to seduce Tourists at the best moment for our city/Tourism destination is our thing!
To me, the question is not if we can afford to have a strategic plan. The question is if we can afford to have a strategic plan without Touristology!!!
Enjoy the summer, Touristologists! And remember… Touristologists don’t relax in holidays just experience Tourism reality, learn benchmarking ideas and propose stimulating alternatives that prove that Touristology is a science!!!
