- Jordi, why are you so stubborn with hybrid experiences? You are the stubborn one, anchored in old definitions of Tourism.
You are stubborn saying that all the Tourist are the same.
That all the Tourists want to go to the same places at the same time.
That all the Tourists will use the same Chain Of Value.
That all want the same kind of Servuction inside the chain of value (or even worst… you don’t know the definition of Servuction and you have an incredible lack of curiosity to learn about it!) By the way, maybe you also consider Google a little bit stubborn… Announcing Geospatial Creator saying… Make the world your canvas/store/project….? It sounds very #Touristologistly to me! And… the beginning of a Hybrid Experience! 1) Tourists/Inhabitants HERE/NOW using #AR
Also, announcing Photorealistic 3D Tiles offering a seamless 3D mesh model of the real-world that can be integrated in a Virtual Reality application. 2) Members of their community AROUND_THE_WORLD/AT_ANYTIME using #VR
The name of the game?
Opportunities for Touristologists creating, communicating and commercializing…
The other day, I was sharing this interesting video that in 0:27”-0:41” represent the powerful idea of sharing 3 C’s (described by John Hagel: Content, Commerce and Community) in a Customized, Syindicated and Pro-amized way!
Based on this video, I proposed to the future of Touristology, to visualize how to create, communicate and commercialize Hybrid Experiences following International Routes focused on Specialized Segments!
When I am lucky, appears some Touristologists hungry of knowledge taking the example and providing their own examples. As always, we say in our classes, seminars, in-company training or start-up meeting… if you are unable to provide an original example….you don’t get the theory! You can provide an example of a Yoga class as a shared experience between Tourists/Inhabitants HERE/NOW and members of their community AROUND_THE_WORLD/AT_ANYTIME… OR you can share a History class OR ideas about how to create a Metaverse Game (What about a kind of “Scape City”) OR to learn how to create the new international dish mixing flavors from around the world OR how to select the best wine practicing a little bit of our sommelier skills OR…How Yoga can improve Health when you are dealing with pain treatment… Do you see, Tourism providing synergies to other sectors of the economy!!! Listen to your inner Touristology’s voice…“Tourism creates synergies with any other sector of the economy with interest in internationalization AND related to Tourists’ motivation to Travel!” Of course, you can provide this Hybrid Experiences inside an International Route.
For instance, a group of experts (or wannabe) in fashion from China, sharing experiences with other Tourists, Inhabitants and members of their international community from Barcelona, Paris, Milan… Of course, this Hybrid Experience could be enjoyed out of Space/Time. Members of the international community can benefit of Virtual Reality headsets, felling and immerse experience from AROUND_THE_WORLD. Also AT_ANYTIME reviewing specific questions related to “this” asana, dish, wine, how to apply artificial Intelligence to create NPC (non-player characters) in a game… Of course, in order to create, communicate and commercialize this Hybrid Experience, somebody has to build the chain of value from different countries of origin and different Tourism destinations in the International Route… Somebody, has to be sure that the technology of these different enterprises is able to work as a single organization (1) INTEGRATION and 2) SYNCHRONIZATION) in order to provide support to the Tourists/Inhabitants and members of the community, from the beginning to the end of the trip. Somebody??? Touristologists! The best minds in the best sector ever!!!
