If something the " small killing machine” has, clearly, revealed to everybody, it is the necessity to have a direct relationship with our customers. As we will see, in a moment, this necessity and the opportunities attached to it, can be multiplied by one thousand if we are able to create communities built on Specialized Segments where we can help them to help us creating GROUPS.
If you don’t have this direct relationship, you can have a profitable business. But it could be better!
For instance, we can talk about...
AC Hotels “using” Marriot
“Hotel owners pay Marriott a 4 percent royalty on revenue generated by loyalty members. Hotel owners are responsible for all the freebies that loyalty members are entitled to, including internet, snacks, and daily newspapers. Also: free breakfast, a perk that can be especially costly to owners because it can require them to hire more employees.”
or Selenta “using” Hyatt
or Sercotel “using” Choice Hotels
or any Hotel “using” Booking or a big Touroperator or…
Thanks to these strategic alliance’s others bring THEIR Tourists to your place, you pay the commission and other benefits and the only thing that you have to worry is to provide your service in your lodging.
BUT…
if Tourists don’t appear (we have to remember that Servuction is fundamental in our Science!) …are you able to find and implement alternative Business Models?
Otherwise, in order to survive, you have to close the business or find sources of finance.
Here we have some examples in Spain
1) Melia
2) NH
3) Selenta
4) H10
All of them are using Sale&LeaseBack formula
“sale and leaseback is the sale of a property to a third party who then leases the asset back to the seller. The seller will still use the property to operate its business and will benefit from an initial cash injection from the sale but will now be subject to rent payments and tenant responsibilities.”
“The main disadvantage of the sale and leaseback is that the seller may be giving up important assets. It also gives up flexibility on how the seller deals with and enjoys its property; any future changes are likely to be subject to having to obtain landlord consent (subject to the terms of the lease) and met with additional costs.”
BUT…If you have a direct relationship with your Specialized Segments, you can find new Business Models that can help you to avoid closing the business or to find new investors in a fast pace.
For instance… Making the most of Platform Economy creating your own platform oriented to Specialized Communities!
A) You can sell anything related to “this” trip
B) You can sell anything related to any trip. You can also create International Routes.
C) You can sell anything related to this specialized segment
You can give to them the possibility to travel and earn money embracing the Bleisure tendency using the three technologies mixed in heaven
Augmented/Virtual Reality providing Ubiquity, Artificial Intelligence providing Scalability and Blockchain providing Trustfulness…
By the way, doing these kind of activities you can have access to OTHER sources of finance that, nowadays, are wishing to invest into projects in exchange to the possibility of applying new technologies in REAL scenarios, as OYO is trying to do with Microsoft!
- OF COURSE! For that reason, If you have any doubt… don’t ask me! Ask any of my Touristologists, they are the best minds working in the best sector ever!!!
