Disruptive innovation in Cloud computing. Web 3.0 version!

Yes, yes… I know that we believe that there is only one web, as we talked about here…
“Web 1.0, 2.0, 3.0… (you name it!) are not an evolution of the web BUT an evolution of our use and understanding of it!”
But, let me use this terminology and try to relate it to cloud computing and OUR Touristology’s principles!
The other day, I was reading an interesting report. They recommend “you should focus on personalizing the guest experience because if you don’t, your competitors will…data silos as the top challenge facing IT teams in creating a single view of the customer”
Remember SYNDICATION and the tools it provides Touristologists!!! 

In order to break silos connecting all the members of the chain of value from the beginning to the end of the trip...
We can use WebScraping to get and send the 3C’s (Content, Commerce and Community) in all the Websites, Mobiles Apps, Metaverse Platforms… of the enterprises members of the chain of value.
We can use WebServices to get and send the 3C’s  in all the Data Bases of the enterprises members of the chain of value.
We can use Blockchain to do the same, because all of them are using the same “Data Base”.
We can use Events /Streams processing in order to get and send these 3C’s in Real-Time!  

At the beginning of cloud computing, AWS was the first offering this kind of services. At that time, we use a portal like Liferay in order to put in a single site all the relevant information related to your Tourists and members of the chain of value. In this post, I highlight the excellent project of a wonderful set of Touristologists!

Liferay was great! But it is an example of monolithic architecture and nowadays, we prefer to talk about microservices.
We can use, Spin (using RUST/WASM)

You can enjoy this video where Matt Butcher CEO of Fermyon talks about the evolution of Cloud Computing, highlighting “instant startup times” thanks to WASM.

If you, as myself, like to get your hands dirty with code you also can enjoy this video by Rainer Stropek,  Touristologists!!!

We can use Holochain. We talked about Holochain here and here... they define themselves as “An end-to-end open source P2P app framework”. 

Jordi! Why do you mention Holochain in a post related to cloud computing? 

Well, they are a kind of Blockchain BUT they highlight a clear business model:  “Holochain technology works by allowing people to turn their computers into hosting stations. Instead of using one big web hosting service, Holochain taps into thousands of smaller ones. In this sense, it is essentially doing to cloud computing what Airbnb did to hotels. Airbnb eliminated the need to stay at a large hotel by tapping into individual homeowners. It gave homeowners the ability to rent out their extra space. Holochain does the same thing by letting people turn their computers into hosting stations.”

If they plan to build a distributed cloud computing service, the WASM’s feature of “instant startup times” sounds interesting to me!
Do you see Touristologists? I began talking about Cloud Computing BUT I finish…
1) Talking about how to use it in our beloved sector following one of our favorite Touristology’s principles: Build and Manage all the chain of value!
2) Talking about how Cloud computing can copy a Business Model from a Tourism Enterprise!
We love mixing together Touristology and New Technologies!
We love to apply Touristology’s principles to any sector related to Servuction: Health, Education, Games…
We love to help any sector of the economy with the synergies that our beloved sector can generate!
We are Touristologists!!!

Sustainability in Tourism…NOT possible. Metaverse in Tourism…NOT useful. Open your mind....Learn Touristology!!!

The other day, some people was saying that sustainability is not possible in Tourism, because to travel is bad for the environment.
Other people were talking about that the Metaverse is not useful either, because they will never wear a VR headset
We talked about this kind of people here.
I, strongly, believe that it should be compulsory when somebody talk about our beloved sector to provide solutions, both profitable and sustainable, and not just criticism.
In this article, we can find an example…
'We don't want tourists flying from America and Asia to visit the Cotswolds…They would rather promote the Cotswolds to visitors who can get to the UK by more sustainable means of transport.”
These arguments made me tweet...

International Tourism will never be sustainable? Well, life is not sustainable either...every day that you live you are closer to the final trip! BUT We, definitely, can live in a healthier way!
Can we define and manage Tourism in a way that improve our natural and economic resources… In a way, that can be profitable and regenerative for future generations?
Of course! 

We can increase the sustainability and profitability of our Tourism Destination/Enterprises BUT… in order to achieve that we have to follow Touristology’s principles!

We have to build and manage the whole chain of value in order to provide support and opportunities to the Tourists from the beginning to the end of the trip.
This opens the door to create and seduce OUR Tourists to do International Routes manage by our local enterprises
This opens the door to create bubble trips with groups of Tourists which provide the power to seduce/force other members of the chain of value (Airlines, Cruises, Hotels, Rent a car…) to be more sustainable.
This also allow us to use transport companies with no empty seats.
This opens the door to help other sector of the economy, related to Tourist’s motivation,  in their internationalization ambitions
This opens the door to use new technologies (Augmented/Virtual Reality, Artificial Intelligence, Blockchain… the Metaverse!!!) in order to provide hybrid experiences.
Tourism cannot be sustainable? Open your mind! Learn Touristology!

Talking about Hybrid Experiences…Maybe the Metaverse will be far more interesting…maybe YOU will use the Metaverse and wear a VR headset if…
1) We bring the possibility to share experiences in Real-Time with YOUR family, friends, coworkers, members of your community travelling, while you are in a different place
2) Maybe YOU will love to use the Metaverse, if you can review the trips that you do, long time ago, with other people OR see Here/Now how other Tourists (and members of your community) had a transformative experience in THIS Tourism Destination/Enterprise
Both are good examples of the possibility that Metaverse brings of breaking Space/Time prison!
And of course…We can enjoy theses Hybrid Experiences Before, During and After the Trip!
Just remember, Touristologists!
A) The Metaverse is not a “Thing” is not a “Definition” ...
It is the process of manage, in a more efficient way, Space/Time. And We, as a Touristologists, are masters and commanders of the tools that Touristology provides in order to manage Space/Time: Servuction, Yield Management…
What are you doing TODAY with actual technology to try to break Space/Time prison?
How are you trying to share the transformative power of a trip HERE/NOW with members of a community AROUND_THE_WORLD/AT_ANY_TIME?
B) Technology don’t destroy enterprises! Technology update, change or just IGNORE old Business Models…So, only will destroy enterprises unable to adapt (Charles Darwin, remember?)
I will be here sharing Touristology’s principles, selling you as the best professionals on earth and developing with you our own pirate ship to sail Touristology’s seas!!!
Enjoy 2023, Touristologists!!!