Jun 1, 2021

Hybrid Experiences in Tourism!

The other day, I shared with you this tweet about the world of opportunities for #Touristologists related to The Metaverse idea 

As you know, we like to review the evolution of BOTH the Technology and Business Model (always two hands, remember?) of anything that can have a direct effect on our beloved sector. The evolution of games from consoles to smartphones and then, to Spatial Computing (also called The Metaverse) is easy to connect with the idea of Hybrid Experiences in Tourism. 

Developing Hybrid Experiences, mixing People in the Tourism Destination (Tourists, Locals) AND People (members of their community, co-workers, relatives…)  in the country of origin or any place around the globe, that want to share the experience in different devices or inside a game.
We will visualize a practical example in Solana ecosystem, but first let’s review the evolution of both Technology and Business Model of Blockchain.


Polkadot and Solana are good examples of this evolution.
One of the reasons that makes Polkadot a member of the 3rd generation of Blockchain, is the interoperability between different apps running in different Blockchains (it could be Ethereum or another parachain in Polkadot or…). I mean, that these apps can talk each other. This feature is very important from Touristology’s point of view because will help to provide opportunities and solutions from the beginning to the end of the trip, making possible the integration and synchronization of all the members of the chain of value.

By the way, if you like to get your hands dirty on code using Linus Torvalds motto “Talk is cheap. Show me the code.” You can read AND practice how to set up a local Polkadot node here.
Solana is also a member of the 3rd generation of Blockchain moving from POW and POS to POH that makes the transactions in their blockchain faster (amazingly fast, indeed!)
You can enjoy this tweet (and the video) from a Touristologists really focus on web technologies!!!
Inside Solana, we can see the development of two interesting projects that can help to visualize Hybrid Experiences in Tourism:
1) Star Atlas: A video game, metaverse orientated, offering financial incentives using Blockchain technology.
2) Maps.Me: A mobile app with 140 million users using digital maps to make travel easier and now, offering an interesting loyalty program able to collect points and get and use rewards using Blockchain technology.
Can you imagine a new project mixing the features of these two applications, where Gamers / Tourists can earn money helping Tourism destinations and enterprises to gain profit? Of course, all in a Trustable way using Blockchain. You can learn more about this idea here.

Can you imagine the potential increase in sustainability and profitability for a Tourism Destination or Enterprises?
Can you visualize the synergies between Tourism and plenty of other sectors in the Tourism destination and around the world?
If you find these ideas interesting, you can always talk to any Touristologists. They are the best minds in the best sector ever!