I always love mixing together Touristology and Web-Engineering!
I, strongly, believe that the main problem when we try to apply New Technologies in our beloved sector is the lack of trained people able to…
1) Visualize new business models made possible by new technologies and then,
2) Implement them into Tourism Destinations/Enterprises.
These trained people have to visualize how the transformation power of a trip can improve the personal and/or professional life of Tourists meanwhile, improve the profitability and sustainability of the Tourism Destination.
These trained people have to apply Touristology's principles and best practices. Tourism has some key differences with other sectors that they have to take into consideration.
SERVUCTION: In Tourism (like in Health and Education), they have to visualize and implement new technologies in order to make easier for Tourists to choose specific behaviors, because, as you know, Tourists are an input in the process of Servuction.
YIELD MANAGEMENT: In Tourism they have to visualize and implement new technologies in order to seduce Tourists to appear in our Tourism Destination at the best moment for us and to make the reservation when we have a low booking pace because, as you know, what you don’t sell today is lost forever.
Even though, these limitations in Space and Time can be a little bit broken thanks to the Metaverse!!!
WE DON’T SEND PRODUCTS. WE TRY TO SEDUCE/BRING TOURISTS: In Tourism, in order to improve our profitability and sustainability we have to control the chain of value of all the trip. If we don’t do that, others will do it! Profitable enterprises control the chain of value of creation, communication and commercialization of their products (think in Apple for instance, they control the production, the design, the apple store and App Store…) with a big difference… we don’t send products away! We try to seduce Tourists to appear here from any place of the world! As we always say in OUR classes, seminars, in-company training or start-up meetings in order to define (or redefine!) the Business Model and the Technology Scheme…Customer journey in Tourism? THE REAL TRIP!!!
Thanks to new technologies, we can make all the enterprises that the Tourists have to deal with, to work as a single ecosystem.
We can use WebScraping to get and send the 3C’s (Content, Commerce and Community) in all the websites, mobiles apps of the enterprise’s members of the chain of value.
We can use WebServices to get and send the 3C’s in all the Data Bases of the enterprise’s members of the chain of value.
We can use Blockchain to do the same, because all of them are using the same “Data Base”.
We can use Events /Streams processing in order to get and send these 3C’s in Real-Time!
Now, appears a new possibility (well is the rebirth of an old one. First was Java with Applets and “Write once, run anywhere” in 1995). It is Rust using WASM and WASI providing portability and security
If you increase the connections between all the members of the chain of value, you can better control it! You can better seduce your Tourists to appear when is more convenient for you and to them! You can better customize the servuction process!
By the way, the name of these professionals able to visualize and implement these improvements in our beloved sector? TOURISTOLOGISTS!!!
