The other day, I shared this post with my fellow Touristologists:
Why did I Touristologistly say yes???
Because when I read “Businesses can learn what customers like (… they can see what their customers are doing inside the apps they create) and based on that information, they can supply customized offers that are meaningful to a particular customer instead of spraying customers with spam offers that will have little meaning and will likely be ignored.” I thought to myself… this shows a future that is already a present!!!
A few days after this tweet I had to write another one... Microsoft bought Capptain, another company playing the real-time web game. Curious about Capptain? Let’s see a video…
Those examples are so Web 3.0 that I can’t stand it!
Web 3.0? As you know, I believe that there is only one web. All the functionalities that we package as web 2.0 (Ubiquitous of internet, YOU as the start and syndication) or web 3.0 (Integration and Synchronization) were possible to do/enjoy from the beginning of WWW. So, Web 1.0, 2.0, 3.0… (you name it!) are not an evolution of the web BUT an evolution of our use and understanding of it!
Anyway, we can say that the most important features of web 3.0 are Integration and Synchronization…
When I said Integration I mean, integration of all the members of the chain of value and all departments inside these members.
With Synchronization I mean … “No matter which member of the chain of value the tourist talks with before, all the members of the chain of value will know about that conversation and deals (of course, in a customized way and with total privacy for the customer), making easier service customization, service recovery, happier customers and prosperous business”
In a nutshell… INTEGRATION + SYNCHRONIZATION = Real-Time web!
You can read about Real-Time web from a Touristologist point of view here and here. It is, so easy for a Touristologist to give examples of its utilization in Real-Tourism scenarios, that when I ask my attendees to do so in a class, in-company training or start-up business model redefinition I have to stop them… they create examples faster that I can breathe!!!!
Ready for the first? The customer is looking for a hotel; we know, thanks to the CRM (Customer Relationship Management), that their favorite up-selling feature is the room with the best available view and a late check-out. We also know that He/She is a big fan of… this writer-singer-actress-sportsmen… you name it! That happens to make a public appearance near our hotel. This information appears right away in the mobile application. Spam? No way… Useful information! Great personalization… Good for the customer and good for the business. A win-win solution!
What about a second example? Every year, a bunch of Touristologists is travelling the world both for fun and for international experience. Some of them like to combine both experiences, they travel and when they run out of money OR when they find a nice/prosperous/interesting job they take it, and then they resume the trip. I have to confess… I love this Touristologists!!! When they return they are better professionals and better human beings… Not a surprise, at all, to me…this is the kind of improvement that Tourism provides!
What if…. when using a mobile app (or native app, you know the difference, right?) looking to book a room, they get a proposal for a job interview in a nearby hotel? Do you think it will be interesting for them? Do you think it can be interesting for any human resource department? Welcome to Web 3.0’s job /talent hunting!!!
Will it be, so difficult to add a little bit of gamification to the process explained above? Of course, not!!!
To finish…Do you want to know another reason why I wrote this tweet? Because, nowadays most of the companies are built with silos / modules, (both departments, and software) that don’t talk to each other, so, as the article say, there are two kind of companies able to afford this kind of integration; big companies with big budgets OR new start ups built up from scratch with its own technology (we can see this interesting video about how uber was able to do that) YES! but only if they have human beings mastering both the business model and the technological scheme.
Do you know somebody with these characteristics my fellow Touristologists? Put yourself in front of a mirror! Are you willing to do what it takes? If the answer is… YES….
I will be here spreading the news, selling you as the best professionals on earth and developing with you our own pirate ship to seal Touristology’s seas!!!