You are Touristologists! You are able to do things that average people are unable to do. You are able to see opportunities that average people are not aware of.
You are able to do things Artificial Intelligence is unable to do (at least, for the next 10 years!) You can discover new dimensions of the Tourism Business Model. You can seduce, manage, motivate… a community of Tourists… You are Touristologists!!!
You know what specific needs that your segments have are better satisfied during a trip. You can convey this vision to them. You can seduce them to do the trip. You can create, communicate and commercialize this trip proving to them that their needs will be better satisfied!
You can detect different segments, you can assess which ones are more profitable, you can change (or return) from one segment to another when is necessary (low season, a new competitor appears, bad economic situation of the usual countries of origin of the Tourists…).
You can create a community inside your Tourists, you can seduce them to create groups, you can offer to them any kind of service. Thanks to you, your Tourists will benefit of better prices, customized services/products and even new ones that the provider only create when see a mass market. Thanks to you, the provider will gain access to this new segment. All because your talent, your vision, your ability… your Touristology’s attitude!!!
You can improve Yield/Revenue Management KPI (RevPar, TRevPar, GopPar…). Show your ability to deal with the space and time parameters of the Servuction process! Show your ability as a wave manager!
You are able to do things Artificial Intelligence is unable to do (at least, for the next 10 years!) You can discover new dimensions of the Tourism Business Model. You can seduce, manage, motivate… a community of Tourists… You are Touristologists!!!
You know what specific needs that your segments have are better satisfied during a trip. You can convey this vision to them. You can seduce them to do the trip. You can create, communicate and commercialize this trip proving to them that their needs will be better satisfied!
You can detect different segments, you can assess which ones are more profitable, you can change (or return) from one segment to another when is necessary (low season, a new competitor appears, bad economic situation of the usual countries of origin of the Tourists…).
You can create a community inside your Tourists, you can seduce them to create groups, you can offer to them any kind of service. Thanks to you, your Tourists will benefit of better prices, customized services/products and even new ones that the provider only create when see a mass market. Thanks to you, the provider will gain access to this new segment. All because your talent, your vision, your ability… your Touristology’s attitude!!!
You can improve Yield/Revenue Management KPI (RevPar, TRevPar, GopPar…). Show your ability to deal with the space and time parameters of the Servuction process! Show your ability as a wave manager!
