Twelve years ago, I began this OUR blog to talk about Touristology OUR Science.
I love to share Touristology’s principles around the world! Remember Touristologists…The world is OUR office!
Touristology’s principles helps us to analyze and visualize new business models and then implement them inside the operations and processes of our beloved sector.
Of course, using the RIGHT technology (not the fancier one, not the flavour of the month…)
Let’s practice OUR Touristology’s principles, Touristologists!
Remember, if you don’t practice them… they will get rusty (I love Rust, but this is from another post!!!
1) A few days ago, everybody was talking about Starbucks using Blockchain
Here, we have a post of Polygon (a layer 2 solution in top of Ethereum)
“Today, we are thrilled to announce that Starbucks Coffee Company is working with Polygon to provide the blockchain technology to build its recently announced Web3 experience, Starbucks Odyssey.”
Here, an article from Techcrunch
You must be sure of using an expensive technology, like Blockchain, only if you use its innovative/different features!
Blockchain can improve a Loyalty Program and build a better community IF you are dealing with a DYNAMIC (new enterprises, suppliers, intermediaries, infomediaries…) and INTERNATIONAL (from different countries) chain of value. In this scenario, Blockchain provide Trustfulness that allow customers to get points/rewards using three innovative and different features
A) Sharing Identity with privacy: You can add new international members in the chain of value where the customers get a customized #Servuction only sharing the identity information needed in “this” specific transaction and for the time it is needed.
B) Shared Ownership: The possibility of sharing the ownership of an asset/enterprise. It could be a percentage of the revenues of OUR Tourism enterprise! So, every time that the Tourists makes a reservation or seduce somebody (or a GROUP that He/She creates!) to appear in OUR enterprise/chain of value member, automatically gets a percentage of profits in tokens format.
All trustable, all fast, all in real-time!
C) Customized Micro-payments in Real-Time. Using #NFT (nowadays people prefer to call them Dynamic NFT) you/Tourists can create dynamic packages which personalize the #Servuction during ALL the trip(s) in any company of the Chain of Value, depending on the moods of the Tourist and the people next to the customer in each moment, during the trip or at your enterprise OR in the Metaverse.
So, is the world’s largest coffee brand using Blockchain to take their already powerful rewards program to the next level?
Starbucks is using Blockchain to do traceability able to guarantee the quality of their coffees. This is an excellent example of using the important features of Blockchain!
By the way, “these NFTs will be bought using a credit or debit card — a crypto wallet is not required. The company believes this will make it easier for consumers to engage with the web3 experience by lowering the barrier to entry.”
2) In which way your enterprise can use Blockchain and seduce DYNAMIC and INTERNATIONAL members of your chain of value to use it? What do you do to remain competitive in front of the Big Players?
Shh… don’t say it to nobody, the answer is…
A) Using the innovative/different features that Blockchain provides
B) To focus on specialized segments that require a level of implication and relationships that big players are not interested in achieve BUT small and middle enterprises can, thanks to Pro_Am ideas and Deeper Segmentation!!!
Starbucks also offer trips as a rewards in the Loyalty Program, to its Hacienda Alsacia Visitor Center, located on the grounds of its Costa Rican coffee farm.
Interesting possibility to create International Routes focus on specialized segments! But to do that… they, definitely, will need the best minds in the best sector ever!
Opportunities for MY Touristologists!!!
Twelve years ago, I began this OUR blog in memory of an eternal Touristologists who always defended that Touristology is a Science....OUR Science!
The fight goes on!
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