Aug 23, 2016

Cruises as a transport, NOT as Tourists provider!

Cruises? Of course! But…much better as a transport for OUR tourists that only as a parking for THEIR tourists!!!  #Touristology
Do you REALLY want to be leader in Tourism? Bring your own Tourists. Don’t wait to someone else (you can call it Tour-Operators, big search engines, big social networking sites, the new group buying and flash sales sites.…. A cruise!!!) brings theirs.
Some years ago, some tourism destinations did the same actions with low cost airlines, giving to them better conditions in order that they bring THEIR tourists to them.
I repeat! Do you, REALLY, want to be leader in Tourism?
1) Find good international segments (Please, forgot about Dr. Frankensteins segmentation)

Be sure, that you can create groups inside this segment. Be sure that you can add layers of profit.

Then, use the airlines and the cruises as a transport companies for YOURS Tourists!!! Not as a Tourists provider!

2) As WE, Touristologisty said, nothing wrong with generic tourism BUT we have to combine it with specialized one. To tell the truth always better combine specialized with generic...
that the other way around. But if this is not possible… be sure that you add some specialized layers over your generic tourism! In this way, you always will have a good swimming pool level (the percentage of occupancy that you already have for sure). Then, your negotiations with some tourist providers will be much easier!!! Show to the world that we are leaders in Tourism!!!
Any doubt? Don’t’ ask me… Ask any of my Touristologists!!! You don’t know who they are? Very easy, just ask them… what is your profession? They will proudly reply “Touristologists!!!”
They are the best minds working in the best sector ever!!!

Aug 3, 2016

Don’t like THESE tourists? Bring your own ones!

The other day a journalist asked me if it was possible to have an interview about how residents were worried about the increase of Tourism and all the problems this represents.
Of course - I said - I always have time to talk about my favorite topic! Finally, the interview was not possible… I had prepared my thoughts about this topic… So, what about sharing them with my fellow Touristologists?!?!?!
It is supposed that we are leaders in Tourism. Countries leaders in something has their residents as the bests of the best in that discipline! Take Tae-kwon-do for instance. Korea has plenty of champions! Take chess. Russia has plenty of experts! If we (YOU???) want to be leaders in tourism…
It is NOT enough that our residents like to travel.
It is not enough to have the highest number of tourist visiting the same places at the same time.
If we, really, want to be leaders in Tourism, we have to train our people, to make them able to organize trips and bring people here and then, when they gain the trust of THEIRS tourists, they can send them around the world! Creating, communicating and commercializing their own international routes!
Then, we will be leaders in tourism, because we will have plenty of Touristologists!

But Jordi this is very difficult! Of course! For this reason, Touristology is a science! It is not more difficult than chess or Tae-kwon-do! The only thing that we need is plenty of motivated people, eager to learn. Then, statistics will highlight few champions in the field. Then, the rest will feel more motivated and will follow their example. Then, we will be real leaders in Tourism!
This day, journalists won’t call me about an interview about the problems that tourism brings. Journalists will call these champions to talk about how tourism improves the life of the tourist, creates LOCAL enterprises and well payed jobs for the residents and takes care of the local culture!!!
But Jordi! Are you able to give a single example about this kind of products?
One? I can give thousands!!! What about the ones that appear here?
Don’t like THESE tourists? Bring your own ones! Tourism is NOT something that just happens. It is something that you build! Let’s build a place with the best Touristologists on earth!!!
Education is the most powerful weapon which you can use to change the world. Nelson Mandela