The other day, I read this news about one interesting startup in our beloved sector! “Hospitality company Oyo, once a beacon of India’s startup ecosystem, has seen its valuation drop from a peak of $10 billion in 2019 to $2.4 billion in its latest funding round.”
We talked about Oyo in OUR classes, seminars, in-company training or start-up meetings.
We always say what we will repeat today: Oyo would be far more profitable if… 1) It will focus on specialized segments (DigitalNomads, 3GFamily, MyPetMyFamily, Architects, FoodAndBeverage…) represented in an international community. 2) Offer to them anything related to the Trip AND anything related to Travel’s motivation
I mean, focus on value instead of low price!!!
Definitely, opportunities for my Touristologists!!! Able to define and build the community of these specialized Segments Able to build the chain of value from the beginning to the end of the trip Able to provide solutions and find opportunities for the Tourists, local enterprises and inhabitants HERE/NOW and member of their international community around the world at any time!!! BY THEY WAY… something that Artificial Intelligence (nowadays) is unable to visualize and do it!!!
From time to time, in OUR classes, seminars, in-company training or start-up meetings in order to define (or redefine!) the Business Model and the Technology Scheme, appear these kind of humans…these enthusiasm killing machines that we talk about here!!!
They don’t want to learn OUR framework. They just want to copy one example and use it all the time. They love to be a copyologists!!!
They will put all the effort to show that OUR frameworks are not useful. They love to find examples of applying them with a not practical result. They love to find excuses! As a matter of fact, they love NOT to learn!!!
I always say the same to them! You can disagree with OUR frameworks! At the end of the day, this is how the Science is done! BUT you can’t disagree/improve them if you don’t fully understand them!
Please, stop looking for excuses…follow the knowledge path!
Let me be crystal clear! To pretend to be a member of a project group and don’t work in all the project is a scam…To yourself, to the other members of the group and to all the people with studies about our beloved Science!!!
Is it so difficult to try to be an A+ player? “As Steve Jobs always said “A small team of A+ players can run circles around a giant team of B and C players.”
Choose wisely, Touristologists! Choose to be a A+ player! Don’t allow these excuses finders to be a member of your project group, enterprise, start-up… Try to be a PERFORMER! OR a Doer Not a less effective Doer Not a PTS And...definitely NOT a SP!!!
The other day, I shared with you this video about an airline company (Bark Air ) focused in a new segment, that WE, Touristologistly, describe/define as "My dog is a member of my family".
Clearly, it is not an example of Dr. Frankenstein's segmentation! They love to define themselves as..., feel proud of being a…, like meet with complementary/similar people and they love to get a customized Servuction in your enterprise OR in any member of the chain of value that you build FOR and BY your specialized community!
- Do the members of this segment need a different Servuction? Asked the usual copyologists strongly focused on not making any effort to learn about Servuction Of course! As you can see in the video, appears plenty of examples of the interactions between Tourists, staff in contact and physical support. 1) Different actions of the dog and owner to create the service 2) Different behavior and actions of the staff in contact 3) And they use different physical support (tables, bed, tools, applications…)
Can you improve the business model of this airline, Touristologists? What about…Instead, of focus on selling your product/service, focus on provide anything that the Tourists need from the beginning to the end of the trip. Anything that the Tourists need related to their travel motivation (improve their relationship`with their pet, find a couple for them, a new training program for a specific skill, a solution for a specific illness...) Just remember, the Tourists is in a new environment AND their partners, colleges, members of their community are around the world...a wonderful scenario to practice a little bit of Hybrid Experiences. You can also use our beloved Technology: Blockchain, in order to be sure that you provide a customized Servuction (customized in Real-Time of course, Touristologists) in all the product/services of any member of the chain of value in a Trustful way!!! Customized Servuction that any Tourists can change/sell/transfer to another member keeping the personalization. We love Dinamyc NFT!!!
If you build a community with this Segment, you can create a source of profit for your enterprise (S3, remember???). If you create (or #HelpYourTouristsToHelpYou creating their own GROUPS) willing to appear in any member of the chain of value at the moment that they need the most… you will change for ever the definition and actions in Yield /Revenue Management !!! From a reactive Science/Art to a proactive ONE!!! Nowadays, that some people prefer to use the Artificial Intelligence created and sold by other enterprises (increasing their technological dependency and giving up their privacy) doing what John Hagel describe as Scalable efficiency (automate what we’ve always done in order to eliminate jobs) what is not a transformation, it is just a caterpillar walking faster! Touristologists! Follow #ScalableLearning allowing to free up your people of doing routine tasks and visualize opportunities to create more value. This opens the door of transformation! From a caterpillar to a butterfly!!! Teach them how to look for new segments, how to build the chain of value, how to practice Servuction and Yield Management from the beginning to the end of the trip! And, definitely, use your own AI for Privacy and greater customization!!!
We love Servuction We love Yield Management We love to use New Technologies (Blockchain, Artificial Intelligence, Augmented_Virtual Reality...) We are Touristologists!!!
Visual Studio Code OR Neovim(vim/vi) / Generic OR Specialized? We don’t care! We can choose! Can you? Forget about OR…choose AND! Do you have the skills, the “whatever it takes” kind of attitude? OR… Do you prefer to find excuses? Can you combine (lead a team) with different tools and business model? OR… Do you have to choose?
- Is this Neovim, Jordi? Why??? Well, you know me Touristologists! Nothing better that feeling you are in control! You can do your processes without ever leaving the terminal and without ever having to take your hands off the keyboard! It sounds very Touristologistly to me!!! - That means, that you never use an IDE (Integrated Development Environment), Jordi? I love to use IDEs! For instance, I’m experimenting with RustRover, XCode for the Apple’s ecosystem BUT I can choose (well, not in the golden cage!). In the same way, YOU can choose between Generic AND Specialized Tourism, because you have the skills, the contacts, to do both. This is freedom! - IDEs? Text Editors? Is not OUR blog focus on Tourism? Open your mind, Touristologists! You can translate “control…without ever leaving the terminal” to… Managing the ENTIRE trip without ever leaving your Chain of Value Management System (CVMS) and offering customized Servuction to YOUR Tourists from the beginning to the end of the trip! Of course, it is easier to install and use the latest IDE provided by a company that will “teach” you how to code! Of course, it is easier to use a GENERIC search engine (OR Online Travel Agency OR Central Reservation System OR…) instead of building a specialized one able to provide anything that YOUR Tourists need before, during and after the trip. It is easier BUT… who gets the profit? Can you manage/seduce WHEN and WHERE the Tourists appear in your enterprise/destination? Can you create, communicate and commercialize Hybrid Experiences between Tourists, Inhabitants and local enterprises HERE/NOW using Augmented Reality, and members of their international community around the world at any time using Virtual Reality AND sharing their avatar in Real-Time? Of course, it is easier to get Tourists from the latest Social Networking Site instead of creating your own one! BUT … Can you create and manage your GROUPS. OR you have to let them to decide in which way you contact with THEIR Tourists? Of course, it is easier to use AI from other companies BUT… what about customization and privacy? Use your own #AI!!! Based on your own data and verified by the members of your community! You can also use AI to improve your coding skills BUT be sure… A) That you practice Touristology’s principles and coding ones…Otherwise, they will get rusty!! (No pun intended OR maybe yes…#Rust) B) That you use YOUR AI! Don’t listen to the creators of “Don’t learn to drive…#AI will do for you” nowadays, saying “Don’t learn to code… use our platforms.”
Touristologists! #Learn2Code!!! It will help you to visualize new Business Model for our beloved sector!
It will help you how to implement them into your operations and processes!!!
We are Touristologists!!!
We do both, managing Tourism Enterprises/Destinations and coding!!!
Not for me…For yourself! To allow your mind to become the best mind in the best sector ever! To pay homage to the Touristologists that are changing the way we define, manage and enjoy Tourism! New Technologies will help us to break Space/Time prison BUT, sadly, the same technologies allow break the path to knowledge to some students, apparently, HERE/NOW … chatting and scrolling like headless chickens in the middle of OUR classes, seminars, in-company training or start-up meetings. Don’t be afraid of Artificial Intelligence stolen your job!
It can’t!
IF you aim to creativity jobs, like building a chain of vale and a community for specialized segments! You are a mental warrior, a problem solver, an opportunity finder…able to analyze a complex reality, connect the dots and propose the new, new thing/the new disruptive start-up for Tourism or for any other sector willing to use Touristology’s principles! Be afraid of AI using algorithms for stealing your attention!!! Be afraid of listening to anyone saying that you can’t learn a new programming language! Be afraid of listening to yourself pleading to put off your effort to learn a new language!
Pay attention NOW!
Become a Touristologists as soon as possible! As Leonardo da Vinci love to say… “The noblest pleasure is the joy of understanding” Understanding new features provided by: Artificial Intelligence Blockchain Augmented and Virtual Reality Quantum Computing!!! THEN, visualizing new Business Models! THEN, implementing them in Operations and Processes of Tourism Destinations/Enterprises!
In my professional life, I always end up making the most of integrating/mixing what most people see as a different concepts/Ideas/sciences! At the end of the day, it what was defined as a Consilience long time ago!!! This passion to use AND versus OR help me to visualize and implement improvements in Operations and Processes of Tourism Enterprises/Destinations (or any other sector related to #Servuction!!!). The great philosopher Ferrater I Mora goes deeper in this idea saying “extremes are not for situating yourself they are for knowing your situation”
I remember in 1996, working in my doctoral thesis trying to mix (again!) the flavor of the month (Internet) with our beloved sector! To me, it was crystal clear that to understand… to be sure that new business models were possible you have to learn how to code! I always try to convey this necessity in the minds/hearts/guts of the future of Touristology (Two minds, remember???) I, strongly, believe that to have coding skills also helps you to explain… to seduce developers to work in OUR project! I love to use Drawing Hands by Escher as a reminder of this idea. In the first wave of Internet some people said that you had to choose: to create a Brick-and-mortar enterprise OR an On-line one. My vision?…Forget about the OR… focus on mixing and get the best of the two worlds to provide the best Servuction to your customers! Now, that we are in the third wave of Internet, something similar happens… the #Metaverse is a parallel universe or a way to improve and create NEW business models? Yesterday, today…always: Can be both! You have to use other people’s platforms OR you have to build your own ones? Well, you can do both! BUT if you only use other people’s platforms (usually, they are generic AND, definitely THEY will control WHAT and HOW you can engage with ITS customers) you will get a low profit and, for that reason, you will need a lot of #Tourists and this become a problem like gentrification, locals not happy with the #Tourism sector… The same happens with Artificial Intelligence! You can use another people models BUT be sure, that you know how to build you own models, with your own data and verified by your own people. Then, you will have an excellent way to improve the transformation power of a trip for your Tourists!!! Of course, with privacy (I have already mentioned that customization without privacy is a nightmare?) When some experts talk about Tourism (even though they don’t know how to manage a trip… for that reason, I think that they prefer to manage the territory, the Tourism Destination and NOT all the trip) and say that we have to diversify from Tourism… I always say, “Tourism creates synergies with any other sector of the economy with interest in internationalization AND related to Tourists’ motivation to Travel!”
I love mixing together Touristology AND new Technologies! I love mixing together the real world AND the Metaverse! I love to create synergies with different sectors of your economy! I love to build the best minds in the best Science ever!!!
The other day, I was building apps for the Apple Ecosystem. Usually, I use my daughter’s iPhone to test them… It was working! I explained to my daughter that it was just a simple example of Augmented Reality BUT… Can you visualize how this could improve operations and processes of Tourism enterprises? Can you imagine going inside a conference and knowing where are the people interested to invest, work, buy… something from your enterprise/Tourism destination? Can you image that appear in front of your eyes all the information that you need in order to make a deal? By the way, if finally, you got a deal can you trust it? Welcome to the Blockchain world! AND…Not only NOW and THERE!!! In the same way, that mobile brings SOLOMO (the user can move with a mobile device), the Metaverse allow us to move through the Space and Time!!! We can assist to a class, an event, a transformative experience even though we are in the other side of earth! We can review a class in another time…WE CAN!! When I ended my “speech” She said: - “Well… could be interesting…But I don’t know if you will see it” Oh my God! I am used of the lack of vison of some copyologists, teachers_without_business_experience, customers that love the sentence… “We have always done it in this way” BUT my own blood! Just to be sure, Touristologists!!! I love my daughter! She will be a faraway better teacher than her father AND it is always a source of inspiration to me (for instance, to write this post)! BUT… Definitely, I have to create this app. Definitely, this old chap always learning new tricks has to DO IT!!! Obviously, not impressed by my words, my daughter said: - But..how you can visualize all this things?
All these ideas of #Metaverve, #SpatialComputing, 3DInternet…Whatever_You_Want_To_Call_it... Breaking The space/Time prison? Can you stop seeing what can be instead of what it is now?” NO! I can’t! Above anything else, I’m a teacher and that means that I have to see my students as what they can be (real Touristologists, the future of Touristology!) I don’t see the lack of…. or little signs of bright in… I only see weakness to overcome and strong points to enhance! AND as entrepreneur I have to visualize opportunities BEFORE they are mainstream and delete the IM of the “This is Impossible” dammed sentence!!! Obviously, I have to follow the “Rules of the garage” AGAIN! 1) Believe you can change the world. 2) Know when to work alone and when to work together. 3) No Politics. No bureaucracy. (These are ridiculous in a garage.) 4) Believe that together we can do anything. …
Focus, work and a little help from Puccini to keep my spirit up!!
Can you feel my energy? It’s the most powerful force of the Universe. It’s the force of a dream burning inside…
