Be, extraordinarily, proud of being the best minds in the best sector ever!
Persistently, look for getting experience in OUR beloved sector!
Nobody will remember the ones sitting down always finding excuses to avoid the Servuction in OUR classes. Always trying to memorize four sentences and trying (unsuccessfully) to pass the exam…
The ones, always criticizing Tourism and never providing a solution to it. The ones loving to recommend that we have to diversify from Tourism.
We have a message to them…
If you love to say (all day long…)
“We can’t manage tourism to make it a high value-added sector. We have to diversify.”
You’re right…
You can’t, you don’t know how, and you don’t want to!
If you work in Tourism and you don’t like it… diversify.
If you teach Tourism and you don’t see the future of the best sector ever… diversify.
If you study Tourism and you don’t enjoy it… diversify.
If you don’t know about Tourism, but strangely, you dare to give your opinion… diversify.
AND for the Touristologists…We also have a message!
Do you want to get experience in OUR beloved sector?
1) Focus on building a community of people that through a trip can improve their personal/professional life.
Do you want to know the usual suspects?
A) People that will improve their profession having international experiences (Architects, Game Developers, Sommeliers, Musicians….)
B) People that will improve their personal life taking the most of increasing the connection with other Tourists travelling with them. (Enterprises: Team building, Students: University students of different degrees. Families: Single Dad, 3-G Family, Grandparents…)
C) People travelling to overcome illness, personal problems… Blind, Deaf, after your couple left you… after being fired…
Do you want to verify that they can be profitable to you? Pass to them, the Touristology’s test!
A) They like to define themselves as…
B) They love to be together (GROUPS)
C) Together ON-LINE? LONG TAIL
D) They love a customized SERVUCTION
2) Be sure, that you can build a PLATFORM that allow you to create GROUPS (or help them to help you, creating their own groups. Pro-am, remember?) and provide support from the beginning to the end of the trip. Of course, part of this support it will be to keep contact with their friends, colleagues, family… around the world. Good for them and new streams of revenues and profits for you!
3) Seduce these Tourists to go in GROUPS to places/enterprises which a low occupancy (Yield Management, remember?).
If you are able to build these… all the enterprises of the world will love to have you as an employee, partner or consultant!
How do I know this?
After 35 years working in Tourism…I am sure…a Touristology’s principle has to be carved in your minds:
All Tourism destinations, enterprises (Hotels, transport companies, enterprises related to Tourists’ motivation…) want somebody that bring Tourists to them AND avoid overtourism!
Somebody? YOU!!!!
