Metaverse, Internet3D, Web254….? We don’t care about names!

Please Touristologists! Stop talking/reading/listening to people highlighting Artificial Intelligence OR Blockchain OR Augmented_Virtual Reality!
These three technologies are mixed in heaven to provide Scalability, Trustfulness, and Ubiquity  to OUR operations and processes. You can call this set of technologies Metaverse, Internet3D, Web254…But, We don’t care about names! We care about providing profitability and sustainability to our beloved sector!
Let’s review the role of each technology in this golden goal, shall we?
Artificial Intelligence providing scalability, allowing to improve Servuction and Yield Management processes for each Tourists (OR GROUP) in Real-Time! Transforming data into knowledge! Transforming videos and pictures in 3D scenes which will allow to share experiences between Tourists and Inhabitants HERE/NOW with members of their international community Around_The_World/At_Anytime!
Blockchain providing Trustfulness and privacy to the game! Allowing to verify the identity of the members of the chain of value and linking together transactions, rights, and desires in Real-Time!
Augmented_Virtual Reality providing ubiquity and a higher level of immersivity able to be changed and customized in Real-Time!
Wait a moment! Do you realize, how the word “Real-Time” appears again and again?
How these technologies can provide Scalability, Trustfulness, and Ubiquity  in Real-Time?
Time to add another technology!!!
Streams Processing allowing to create Event_Driven applications, notifying transformative opportunities and solutions to potential problems to the Tourists/inhabitants and members of their international community…YES! In Real-Time!!!
Blockchain improve Databases (MySQL, Oracle, PostgreSQL…MongoDB…Neo4j) adding trust, (especially important in a dynamic and international chain of value!). Streams Processing also improve them allowing to store and query data in Real-Time and to react to events (which technologically is called Push_Queries)

We talked about Streams Processing here where we highlighted that IF YOU manage all the trip of YOUR Tourists you are a Touristologists while if you just wait of OTHERS to bring THEIR Tourists…well you can be a copyologists or this kind of experts in Tourism that are only able to criticize and never proposal any solution for our beloved sector.  

We have to manage all the trip! Can you imagine enterprises creating computers, smartphones… spatial computing devices saying:
- We will manage just the factory! We will let the distribution, the logistics, direct contact with the customers in the savvy hands of other enterprises!

So…
Metaverse, Internet3D, Web254… = Artificial Intelligence + Blockchain + Augmented_Virtual Reality + Streams Processing!
We are Touristologists!
Our goal is to increase profitability and sustainability of the Tourism sector!
Our goal is to improve the personal and professional life of Tourists!
Our goal is to provide international opportunities to other sectors of the economy related to the travel motivation of specialized segments!
Our goal is to improve all the sectors related to Servuction (Tourism, Health, Education…)  using Touristology’s principles!
We are wave managers of Tourists and Data!
We provide solutions!!!
We are Touristologists!!!

 

Solutions? No… they only criticize.

I love reading/talking/visualizing/implementing new strategies and processes in our beloved sector!
I, strongly, claim that to travel can improve personal and personal lives! I put myself as an example. Tourism changed my life, long time ago, when I traveled around Europe as an assistant of a Tourists Guide. When I returned, I had the opportunity to be a teacher and consultant for one University of Tourism. Soon, I realized that Tourism is one of the sectors related to Servuction (as it is Education, Health…any sector where we need the customer HERE/NOW).
In 1996, I felt in love with Internet technologies. To mix Servuction with Internet technologies (Artificial Intelligence, Databases/Blockchain, Augmented_Virtual Reality) is my intellectual love and my Linkedin profile, as well!!!
In 2021, thanks to the advances of Artificial Intelligence, it was possible to create 3D scenes from videos/pictures. Some people, visualize how this feature can break the limits of Space/Time prison! Offering hybrid experiences to Tourists and Inhabitants HERE/NOW with members of their community Around_The_World/At_Anytime.

Exciting times to become a Touristologists!!! 

Great opportunities to increase both profitability and sustainability!

BUT…

Sometimes I read opinions about experts in Tourism…instead of talking about how to make our beloved sector more profitable, they talk, all day long, about how some people in Tourism get a low salary and how some Tourism destinations have a low per capita income and that we have to diversify of Tourism.
Can you imagine experts in Philosophy saying that Philosophy is not good for humankind? That we have to try other Sciences?

Maybe, they get these conclusions because they prefer quantitative methodologies to do their research. Quantitative methodologies are perfect to know the “WHAT”  

BUT...

In order to know the “WHY” and visualize and implement solutions you have to use (or combine with) qualitative methodology. We can review this article that mix qualitative and quantitative methodologies, especially interesting, when you are dealing with exploratory analysis.
Anyway…
I repeat… without chain of value control… without managing all the trip it is very difficult to get a decent profitability paying good salaries. By the way, this is true in Tourism and ANY OTHER SECTOR!!!
I repeat… Tourism is perfect to generate synergies with other sectors of the economy!
BUT… you have to know about Tourism. You have to be a Touristologists!!!
Are those experts providing solutions for Tourism? They don’t care! They just criticize!
Do they know the meaning of the word “Servuction”?
OR… Do they have a lack of intellectual curiosity to learn about it?

Do you want to visualize how Tourism can help other sectors of the economy?
Do you want to visualize and implement solutions and potential improvements (both personal and professional) for the Tourists, the inhabitants, local enterprises and members of specialized communities, related to a Tourism destination, around the world?
I will be here…waiting for you!

Choose Blockchain! Avoid BlockPAIN!!!

I love Blockchain as a tool to help you to monetize the community that you build and serve!
You don’t have a product to sell. You have a community to serve. This is your power; this is your competitive advantage!!!
Blockchain can help YOU to offer interesting things to YOUR international community of specialized Tourists then, you will monetize YOUR community!
-  One community, Jordi?
- OR thousands, Touristologists!!! Welcome to the Long Tail Theory!
- But… which communities we have to choose?
- The ones more related to your values, culture, heritage... The ones more connected to your local enterprises and inhabitants looking for international opportunities!!!
BUT remember…
Blockchain is difficult to code (it is also a perfect excuse to learn to code in Rust!!!), to create and maintain the infrastructure that they need, expensive and not so fast to use as others alternative…
If you don’t provide to the customer (The Tourists, Inhabitants, Local Enterprises and members of their community around the world) and incredible experience…it is worthy?
As Steve Jobs love to say…
“You have to star with… what incredible benefits can we give to the Customer”

 

Lately, I have saw some startups using Blockchain trying to improve operations and processes of our beloved sector.
1) One of them offer the possibility to resell a Hotel reservation, instead of following the cancelation process. It is a good example of #Pro_AM where the Tourists become a salesperson. It also helps Hotels to better manage the Chain of Value. BUT… incredible benefits?
2) Other try to sell a kind of stocks as a token. A NFT they say
Well… if all the tokens provide the same benefits… it is NOT a NFT!
BUT…
In both cases, If we customize IN REAL_TIME the dividends/benefits the owner gets of the NFT based on the desires He/She has at this moment and the rights that He/She can accredit…
Then, is a NFT and not only that.. A perfect tool to increase loyalty, build a stronger community and to promote the idea that Tourists can #Travel2Earn if they improve the personal and/or professional life of Inhabitants, Local Enterprises and members of their community around the world!
Do you want to create incredible benefits/Experiences for YOUR Tourists using Blockchain?
Don’t ask me! Ask to My Touristologists! They are the best minds in the best sector ever
AND they are able to mix Blockchain with Artificial Intelligence and Augmented_Virtual Reality to create, communicate and commercialize Hybrid Experiences able to break Space/Time prison!!!
Enjoy your holydays!
Just remember, WE don’t take holidays, WE just travel around and abroad in order to know other markets, make international contacts, plan future business… AND use OUR frameworks! Otherwise, they will get rusty!!!
I LOVE TOURISTOLOGY!!!

We need Touristologists!!!

When I began teaching Tourism (31 years ago!). Nobody wanted to be a teacher of our beloved Science! It was considered a low level grade for some “visionaries”.
Nowadays, it is even worse…
Teachers in Tourism explaining generic concepts and, at the end, providing examples of Hotels…
Teachers in Tourism declaring that Tourism is bad for Tourism Destinations!
Can you imagine Philosophers saying that Philosophy is bad for human beings???
As we say in Catalan (my beautiful mother tongue) “Deu n’hi doret!!”
Today, I have enjoyed this article 
“The traveller departs confident that she will come back with the same basic interests, political beliefs, and living arrangements. Travel is a boomerang. It drops you right where you started.”
Interesting! BUT… You must try Specialized Tourism!!! What you describe is NOT Tourism. It is a KIND of Tourism (Generic Tourism).
“Tourists are less likely to borrow from their hosts than their hosts are from them, thus precipitating a chain of change in the host community. We go to experience a change, but end up inflicting change on others”.
Again, you describe a close package using big intermediaries that, usually, control Generic Tourism!
Try to visualize Specialized Tourism where local enterprises define and seduce international travelers. Trying to create, communicate and commercialize international routes AND hybrid experiences connecting Tourists HERE/NOW with members of their community AROUND_THE_WORLD/AT_ANYTIME!!!
You can be well educated, write wonderful sentences, know a lot about Philosophy and…
Unknowing the difference between Generic and Specialized Tourism!
Unknowing that Tourism is good for your Tourism destination ONLY if it is properly managed!
Thinking that all the Tourists are equal! 

We need more experts in Travel Management than critics without solutions!!!
We need experts in how Tourism can create synergies with other sectors of the economy (Industrial Tourism, Business, International students… are excellent examples)

We need #Touristologists!!!
Do you want to become one?
I will HERE/NOW or ANYWHERE/AT_ANYTIME waiting for you!!!
 

International Routes? I just want to sell my Enterprise/Tourism Destination!!!

Lately, I have seen some interesting ads related to international routes.
As you know, to be able to visualize and successfully implement international routes is one of the positive consequences of building an international community of a specialized segment and to have the skills of managing all the chain of value related to the trip.
The last example was a Master about Campsites Management
The other was a Master for Hotel Management
I, strongly, believe that these two examples of international routes are a very good way to increase the competitivity and sustainability of the Enterprises who create, communicate and commercialize them.
Sustainability? YES!
if you have international specialized Tourists in an international route enjoying a transformative experience, you become a magnet for any person/enterprise willing to learn about this community, to hire some of the members, to do some marketing research…..
And YES! This transformative experience can become a Hybrid one, between Tourists/Inhabitants HERE/NOW and members of their community AROUND_THE_WORLD/AT_ANYTIME…
Will these courses focus on Touristology’s principles? I hope so!

Remember, Touristologists!
1) Fist Specialized then, Generic/Mass Tourism
2) Give support in all the #ChainOfValue
3) Propose #InternationalRoutes
4) Propose #HybridExperiencies with #Tourists/Locals Here/Now and members of their community Around_The_World/At_Anytime in order to increase #Profitability and #Sustanibility 

At the end of the day, where is better to apply a little bit of #Metaverse…breaking Space/Time prison and improving the #Servuction’s process that in #Education, #Tourism, #Health, #VideoGaming…?
Definitely...
#Opportunities4Touristologists!!! 

BOTH to participate in these International/Hybrid Experiences and, above all else to create, communicate and commercialize them!
A) As a travelers, they can practice a little bit of #Travel2Earn showing to the world the power of IoT.
IoT? Internet of TOURISTS!!!
They can be a good example of Tourists enjoying the trip and also sending customized /syndicated and Pro-amized 3 C’s to any member of THEIR community!!! To Local, professional enterprises... To relatives, colleagues!!!
They can be classified as the most intelligent sensor on earth willing to provide a service to THEIR community while earn a living through micropayments in Non Fungible Tokens format sharing travel experiences, sharing opportunities to improve the professional/personal life of their relatives and members of their community.

B) As a creators… well nothing better than to show you an illuminating example that a bunch of excellent Touristologists exposed in OUR class!
They explain how one University (in this case, Tecnocampus) can use the power of the #Metaverse to break Space/Time and seduce students from other countries to study here AND then (or at the same time) enjoy an international route at several universities around the world.
As they love Yield Management, they know that when you have a low occupancy and a low booking pace, you have to diversify. So, they provided examples of young students but also examples of new segments…
Single dads willing to study in the university with their young kids.
Dreamers of creating new start-ups willing to travel and get international contacts and new members for the team (Marketers, Developers….)
Young people over 50, followers of the “lifelong learning” philosophy!
Here you have a taste of their project:

If you have any doubt… don’t ask me!
Ask any of my Touristologists, they are the best minds working in the best sector ever!!!
I love to use Tourism to create synergies with any other sector!
I love Touristology!!!

Me? Stubborn?

 - Jordi, why are you so stubborn with hybrid experiences?
You are the stubborn one, anchored in old definitions of Tourism.

You are stubborn saying that all the Tourist are the same. 

That all the Tourists want to go to the same places at the same time. 

That all the Tourists will use the same Chain Of Value. 

That all want the same kind of Servuction inside the chain of value (or even worst… you don’t know the definition of Servuction and you have an incredible lack of curiosity to learn about it!)
By the way, maybe you also consider Google a little bit stubborn…
Announcing Geospatial Creator saying…
Make the world your canvas/store/project….?
It sounds very #Touristologistly to me!
And… the beginning of a Hybrid Experience!
1) Tourists/Inhabitants HERE/NOW using #AR

 

Also, announcing Photorealistic 3D Tiles offering a seamless 3D mesh model of the real-world that can be integrated in a Virtual Reality application.
2) Members of their community AROUND_THE_WORLD/AT_ANYTIME using #VR

 

The name of the game?

Opportunities for Touristologists creating, communicating and commercializing…

YES! #HybridExperiences!!!

 

Metaverse, International Routes… Synergies with other sectors!!!

The other day, I was sharing this interesting video that in 0:27”-0:41” represent the powerful idea of sharing 3 C’s (described by John Hagel: Content, Commerce and Community) in a Customized, Syindicated and Pro-amized way!

Based on this video, I proposed to the future of Touristology, to visualize how to create, communicate and commercialize Hybrid Experiences following International Routes focused on Specialized Segments!

When I am lucky, appears some Touristologists hungry of knowledge taking the example and providing their own examples. As always, we say in our classes, seminars, in-company training or start-up meeting… if you are unable to provide an original example….you don’t get the theory!
You can provide an example of a Yoga class as a shared experience between Tourists/Inhabitants HERE/NOW and members of their community AROUND_THE_WORLD/AT_ANYTIME… OR you can share a History class OR ideas about how to create a Metaverse Game (What about a kind of “Scape City”) OR to learn how to create the new international dish mixing flavors from around the world OR how to select the best wine practicing a little bit of our sommelier skills OR…How Yoga can improve Health when you are dealing with pain treatment… Do you see, Tourism providing synergies to other sectors of the economy!!!
Listen to your inner Touristology’s voice…“Tourism creates synergies with any other sector of the economy with interest in internationalization AND related to Tourists’ motivation to Travel!”
Of course, you can provide this Hybrid Experiences inside an International Route.

For instance, a group of experts (or wannabe) in fashion from China, sharing experiences with other Tourists, Inhabitants and members of their international community from Barcelona, Paris, Milan…
Of course, this Hybrid Experience could be enjoyed out of Space/Time. Members of the international community can benefit of Virtual Reality headsets, felling and immerse experience from AROUND_THE_WORLD. Also AT_ANYTIME reviewing specific questions related to “this” asana, dish, wine, how to apply artificial Intelligence to create NPC (non-player characters) in a game…
Of course, in order to create, communicate and commercialize this Hybrid Experience, somebody has to build the chain of value from different countries of origin and different Tourism destinations in the International Route…
Somebody, has to be sure that the technology of these different enterprises is able to work as a single organization (1) INTEGRATION and 2) SYNCHRONIZATION) in order to provide support to the Tourists/Inhabitants and members of the community, from the beginning to the end of the trip.
Somebody???
Touristologists! The best minds in the best sector ever!!!