Jun 25, 2023

We need Touristologists!!!

When I began teaching Tourism (31 years ago!). Nobody wanted to be a teacher of our beloved Science! It was considered a low level grade for some “visionaries”.
Nowadays, it is even worse…
Teachers in Tourism explaining generic concepts and, at the end, providing examples of Hotels…
Teachers in Tourism declaring that Tourism is bad for Tourism Destinations!
Can you imagine Philosophers saying that Philosophy is bad for human beings???
As we say in Catalan (my beautiful mother tongue) “Deu n’hi doret!!”

Today, I have enjoyed this article 
“The traveller departs confident that she will come back with the same basic interests, political beliefs, and living arrangements. Travel is a boomerang. It drops you right where you started.”
Interesting! BUT… You must try Specialized Tourism!!! What you describe is NOT Tourism. It is a KIND of Tourism (Generic Tourism).
“Tourists are less likely to borrow from their hosts than their hosts are from them, thus precipitating a chain of change in the host community. We go to experience a change, but end up inflicting change on others”.
Again, you describe a close package using big intermediaries that, usually, control Generic Tourism!
Try to visualize Specialized Tourism where local enterprises define and seduce international travelers. Trying to create, communicate and commercialize international routes AND hybrid experiences connecting Tourists HERE/NOW with members of their community AROUND_THE_WORLD/AT_ANYTIME!!!
You can be well educated, write wonderful sentences, know a lot about Philosophy and…
Unknowing the difference between Generic and Specialized Tourism!
Unknowing that Tourism is good for your Tourism destination ONLY if it is properly managed!
Thinking that all the Tourists are equal! 
We need more experts in Travel Management than critics without solutions!!!
We need experts in how Tourism can create synergies with other sectors of the economy (Industrial Tourism, Business, International students… are excellent examples)
We need #Touristologists!!!
Do you want to become one?
I will HERE/NOW or ANYWHERE/AT_ANYTIME waiting for you!!!

 

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