Disruptive innovation in Cloud computing. Web 3.0 version!

Yes, yes… I know that we believe that there is only one web, as we talked about here…
“Web 1.0, 2.0, 3.0… (you name it!) are not an evolution of the web BUT an evolution of our use and understanding of it!”
But, let me use this terminology and try to relate it to cloud computing and OUR Touristology’s principles!
The other day, I was reading an interesting report. They recommend “you should focus on personalizing the guest experience because if you don’t, your competitors will…data silos as the top challenge facing IT teams in creating a single view of the customer”
Remember SYNDICATION and the tools it provides Touristologists!!! 

In order to break silos connecting all the members of the chain of value from the beginning to the end of the trip...
We can use WebScraping to get and send the 3C’s (Content, Commerce and Community) in all the Websites, Mobiles Apps, Metaverse Platforms… of the enterprises members of the chain of value.
We can use WebServices to get and send the 3C’s  in all the Data Bases of the enterprises members of the chain of value.
We can use Blockchain to do the same, because all of them are using the same “Data Base”.
We can use Events /Streams processing in order to get and send these 3C’s in Real-Time!  

At the beginning of cloud computing, AWS was the first offering this kind of services. At that time, we use a portal like Liferay in order to put in a single site all the relevant information related to your Tourists and members of the chain of value. In this post, I highlight the excellent project of a wonderful set of Touristologists!

Liferay was great! But it is an example of monolithic architecture and nowadays, we prefer to talk about microservices.
We can use, Spin (using RUST/WASM)

You can enjoy this video where Matt Butcher CEO of Fermyon talks about the evolution of Cloud Computing, highlighting “instant startup times” thanks to WASM.

If you, as myself, like to get your hands dirty with code you also can enjoy this video by Rainer Stropek,  Touristologists!!!

We can use Holochain. We talked about Holochain here and here... they define themselves as “An end-to-end open source P2P app framework”. 

Jordi! Why do you mention Holochain in a post related to cloud computing? 

Well, they are a kind of Blockchain BUT they highlight a clear business model:  “Holochain technology works by allowing people to turn their computers into hosting stations. Instead of using one big web hosting service, Holochain taps into thousands of smaller ones. In this sense, it is essentially doing to cloud computing what Airbnb did to hotels. Airbnb eliminated the need to stay at a large hotel by tapping into individual homeowners. It gave homeowners the ability to rent out their extra space. Holochain does the same thing by letting people turn their computers into hosting stations.”

If they plan to build a distributed cloud computing service, the WASM’s feature of “instant startup times” sounds interesting to me!
Do you see Touristologists? I began talking about Cloud Computing BUT I finish…
1) Talking about how to use it in our beloved sector following one of our favorite Touristology’s principles: Build and Manage all the chain of value!
2) Talking about how Cloud computing can copy a Business Model from a Tourism Enterprise!
We love mixing together Touristology and New Technologies!
We love to apply Touristology’s principles to any sector related to Servuction: Health, Education, Games…
We love to help any sector of the economy with the synergies that our beloved sector can generate!
We are Touristologists!!!

Sustainability in Tourism…NOT possible. Metaverse in Tourism…NOT useful. Open your mind....Learn Touristology!!!

The other day, some people was saying that sustainability is not possible in Tourism, because to travel is bad for the environment.
Other people were talking about that the Metaverse is not useful either, because they will never wear a VR headset
We talked about this kind of people here.
I, strongly, believe that it should be compulsory when somebody talk about our beloved sector to provide solutions, both profitable and sustainable, and not just criticism.
In this article, we can find an example…
'We don't want tourists flying from America and Asia to visit the Cotswolds…They would rather promote the Cotswolds to visitors who can get to the UK by more sustainable means of transport.”
These arguments made me tweet...

International Tourism will never be sustainable? Well, life is not sustainable either...every day that you live you are closer to the final trip! BUT We, definitely, can live in a healthier way!
Can we define and manage Tourism in a way that improve our natural and economic resources… In a way, that can be profitable and regenerative for future generations?
Of course! 

We can increase the sustainability and profitability of our Tourism Destination/Enterprises BUT… in order to achieve that we have to follow Touristology’s principles!

We have to build and manage the whole chain of value in order to provide support and opportunities to the Tourists from the beginning to the end of the trip.
This opens the door to create and seduce OUR Tourists to do International Routes manage by our local enterprises
This opens the door to create bubble trips with groups of Tourists which provide the power to seduce/force other members of the chain of value (Airlines, Cruises, Hotels, Rent a car…) to be more sustainable.
This also allow us to use transport companies with no empty seats.
This opens the door to help other sector of the economy, related to Tourist’s motivation,  in their internationalization ambitions
This opens the door to use new technologies (Augmented/Virtual Reality, Artificial Intelligence, Blockchain… the Metaverse!!!) in order to provide hybrid experiences.
Tourism cannot be sustainable? Open your mind! Learn Touristology!

Talking about Hybrid Experiences…Maybe the Metaverse will be far more interesting…maybe YOU will use the Metaverse and wear a VR headset if…
1) We bring the possibility to share experiences in Real-Time with YOUR family, friends, coworkers, members of your community travelling, while you are in a different place
2) Maybe YOU will love to use the Metaverse, if you can review the trips that you do, long time ago, with other people OR see Here/Now how other Tourists (and members of your community) had a transformative experience in THIS Tourism Destination/Enterprise
Both are good examples of the possibility that Metaverse brings of breaking Space/Time prison!
And of course…We can enjoy theses Hybrid Experiences Before, During and After the Trip!
Just remember, Touristologists!
A) The Metaverse is not a “Thing” is not a “Definition” ...
It is the process of manage, in a more efficient way, Space/Time. And We, as a Touristologists, are masters and commanders of the tools that Touristology provides in order to manage Space/Time: Servuction, Yield Management…
What are you doing TODAY with actual technology to try to break Space/Time prison?
How are you trying to share the transformative power of a trip HERE/NOW with members of a community AROUND_THE_WORLD/AT_ANY_TIME?
B) Technology don’t destroy enterprises! Technology update, change or just IGNORE old Business Models…So, only will destroy enterprises unable to adapt (Charles Darwin, remember?)
I will be here sharing Touristology’s principles, selling you as the best professionals on earth and developing with you our own pirate ship to sail Touristology’s seas!!!
Enjoy 2023, Touristologists!!!

Your lack of knowledge of Tourism is the REAL problem!

Too many times appear people... “experts_in_anything_but_Tourism” talking/writing about all the problems of our beloved sector!

Yes, Tourism can be both a boon and a bane BUT why this people only focus on the bane?
Why don’t they talk about Tourism generating synergies with other economy’s sectors? Specially, sectors with interest in internationalization AND related to Tourists’ motivation to Travel!
Why don’t they talk about how Tourism can help to visualize the use of new, new Technologies like for instance Generative AI, that made me to write these tweets? 

OR Blockchain providing Trustfulness!
OR  Augmented / Virtual Reality providing Ubiquity (Yes, I know that today is #Metaverse … BUT… Ubiquity is our homage to Mark Weiser)
#UbiquitousComputing allowing to connect in Real-Time the Tourists, members of their community around the world and all the members of the chain of value!
Allowing to give support and provide opportunities from the beginning to the end of the trip.
Opportunities?
Tourist helping local enterprises in their internationalization process #Travel2Earn!
Tourists sharing transformative experiences with members of their community around the world!

Why “experts_in_anything_but_Tourism” don’t explain this?
Well, the answer is clear!
1) Their lack of knowledge of Touristology’s principles…
1-A) First International Tourism THEN, Local!
1-B) First Specialized Tourism THEN, Generic!  

1-C) Build and manage all the Trip’s Chain of Value! Make it able to work as a single organization!
As it happens in ALL the sectors, the ones that control the chain of value win the game!
2) They also have a lack of knowledge about Touristology’s tools.
2-1) Servuction
2-2) Yield Management

All this lack of knowledge, don’t allow them to visualize and catch the opportunities, neither how to avoid/minimize any potential problem (carrying capacity…)
I repeat! Tourism is NOT the problem. Your lack of knowledge about Tourism is the REAL problem!
Learn how to define and seduce Tourists that through a trip will improve their personal/professional life.
Learn to create and manage the chain of value for each one of the segments.
Learn to create Hybrid Experiences in order to get extra revenues from members of their community around the world!

Improve both the profitability and the sustainability!

In a nutshell…Learn Touristology!!!

Diversify from Tourism? Open your mind! Learn Touristology!

 I’m fed up with “experts_of_anything_but_Tourism” saying all day long…
- It is bad for a country to be specialized in Tourism! They have to diversify its economy!
Diversify from Tourism? It is much better if you open your mind!
Tourism is excellent for Tourism companies (specially, if they try to manage all the chain of value, of course!) BUT ALSO, Tourism creates synergies with any other sector of the economy with interest in internationalization AND related to Tourists’ motivation to Travel!
What better way of internationalizing any economy’s sector that seduce people around the world related to THIS sector?
Wine? Food? Seduce experts (and wannabes) sommeliers from around the world!
Architecture? Seduce experts (and wannabes) architects from around the world!
Games? Seduce players and Game Developers from around the world…
I could go on for a month, but I think I have made my point!

Maybe, we can go deeper and practice a little bit of Yield Management!
If we have a specialized community, one specific day, in our Tourism Enterprise / Destination we transform our place into a magnet for members of this community, member of the chain of value, competitors (that will become collaborators!), people/enterprises willing to sell, to hire, to do marketing research... to OUR community. We will become the “This Community” world congress!!!
All these opportunities that Tourism brings are not only for countries, also for enterprises!
The other day, a bunch of brilliant Touristologists (Christian Emunds, Nicolle Hernandez Yarleque, Marta Martínez Rodríguez, Isabel Molina Muñoz, Lara-Sophie Piroth, Leoni Strommenger) made an excellent presentation about how Netflix can diversify their revenues offering cruises for GROUPS of their own customers!
As usual, they enlightened me, the rest of the class, and students from other grades…providing examples of Specialized Segments related to this company. 

I love helping to build the best minds for the best sector ever!
I love to see how they can apply Touristology’s principles to other sectors!
I love Touristology!!!
 

Connecting the dots: Photogrammetry, Computer Vision...Touristology!

 You can enjoy watching the following videos, Touristologists!!!
JUMP is a very good example of an immersive experience!

Can you visualize how to combine it with members of  their community in the REAL scenario?
Welcome to Hybrid Experiences in the Metaverse!
Welcome to the possibility of breaking Space/Time prison
- BUT…Jordi! To reproduce this scene is very difficult! To seduce Tourists to do activities together is very difficult! To…
- STOP making excuses! Open your mind! Become a Touristologists!!!
Artificial Intelligence can help us to reproduce any scene with a lower cost and faster time!
Enjoy this video where Rene Schulte says the sentence of the year!
Generative #AI creating 3D models “like when photography came along right like painters were basically saying, oh they are cheating”

Enjoy this video to learn a little bit about NeRF!

You as a Touristologists (the best minds in the best sector ever) can create, communicate, and commercialize Hybrid Experiences for GROUPS inside Specialized Segments!
If not you.. Who?
If not now.. When?

Touristologists…Learn to code!!!

I began to be a Touristologists builder 30 years ago.
I have always loved to combine Touristology and New Technologies (two hands, remember?)  

I, strongly, believe that being able to code, help US to visualize in a much better way New Business Models for OUR beloved sector! 

It also allows you to implement these Business Models inside Operations and Processes of Tourism Destinations/Enterprises!

For instance, to know Touristology and be able to code allows you to avoid being one of the
people that make me tweet
“The same people/approach that said in 1996
- Let’s create a website and forget about the 'Brick and mortar'
In 2022 are saying
- Let’s create a/the #Metaverse forget about Real-Life.
#HybridExperiences then, now, always!!!”
By the way, in 2003 they said we need a “Second Life”!

In 1996, it was all about Internet. Websites connecting to Data Bases. Java as a programming language. Artificial Intelligence to transform information into knowledge…
In 2007, we had to add how to code Mobile Apps into our toolbox. Java for the Android Ecosystem, Swift for the iOS one! A little bit of Flutter trying to reuse the famous Java sentence “Write Once Run Anywhere”
In 2014, it was the beginning of Internet 3D, Augmented/Virtual Reality (the Metaverse): Games Engines (Godot, Fyrox, Bevy…). Rust as a programming language. Blockchain adding TRUST. Artificial Intelligence also transforming 2D images into 3D Scenes!
In 2022, the connection between Tourism and New Technologies is stronger than ever!

We have the possibility to break Space/Time prison offering Hybrid Experiences that Tourists and Inhabitants Here / Now can enjoy with members of their Community Around_The_World / At_Any_Time. 

We can enjoy theses Hybrid Experiences Before, During and After the Trip!

 
As Michael Black tweet few days ago…
“The #metaverse is not a video game. It’s a blurring of the boundary between our physical and digital selves. It’s about putting the real world into the digital and putting the digital into the real world.”
In the same tweet, He added…
“Capturing, understanding, and modeling humans, their interactions with each other and the world will not only unlock the metaverse. It will enable new forms of e-commerce, improve our health, support us as we age, & provide a foundation for disruptive and creative new businesses”
All began in 2014, when Mark Zuckerberg fell in love with Virtual Reality experiencing Tourism to a villa in Tuscany, Italy. Virtual Reality is important BUT you have to combine it!
In 2023 some users of Horizon Worlds will also use a web browser or Zoom
Welcome to #HybridExperiencies!
Touristology provide to US tools to manage Space/Time related to services where the Customer has an active participation in the creation of it (Servuction, Yield Management). 

Using OUR coding skills, we can create OUR own Metaverse’s platforms (instead of using other people’s ones!!!).
Using OUR Touristology’s skills, we can define, build and seduce OUR own Specialized Segments.
Time to be leaders and NOT followers!
Time to be Touristologists!!!

Making the most of The Metaverse in Tourism!

Nowadays, there is a tendency in Tourism Destinations highlighting the importance of being “there”.
You can enjoy this video from Visit Sweden

 

They have created a storytelling experience only available there. A geo-restricted transformational journey… in times of the Metaverse that will be created to overcome Space/Time prison!
It seems as they are afraid of (or against) the Metaverse. They visualize the Metaverse as Virtual Reality… a different new world, and they have nightmares of Tourists not travelling to their wonderful Tourism Destination/Enterprise.
It recalls me, when I was in Peru and they were afraid that USA create a thematic park representing the Machu Pichu. I say to you the same that I said to them. A thematic park representing the Machu Pichu is an excellent promotion!

In the same way, to create YOUR Metaverse platform representing your Tourism Destination/Enterprise can be an excellent way of promotion! BUT… not only that! The Metaverse can also make possible hybrid experiences between Tourists, inhabitants, and local enterprises HERE/NOW and members of their community AROUND_THE_WORLD/AT_ANY_TIME which is a source of new revenues stream and also an increase of the sustainability of your Tourism Destination/Enterprise.
It is also a pity that…

1) They don’t practice a little bit of #Segmentation (Future writers, 3G Family, Environmentalists…) and get, as extra benefits, Groups Creation and the possibility to create, communicate and commercialize International Routes.
2) They don’t allow to share a transformative experience NOW with the one enjoyed by a Tourist that was there in the past.
Again, breaking Space/Time prison is the name of the game!!!
By the way, in order to add TRUST. To be sure about the real identity of the Avatar/Hologram with whom you are sharing the experience…Blockchain to the rescue! 

 

OR a Hybrid Experience NOW for people in different Space, like a wedding 

 

“…the couple was physically present at a real-world hotel venue along with some guests, their digital avatars were also present within The Sandbox metaverse and could be seen by guests who joined remotely. The event was officiated by The Sandbox co-founder and chief operations officer Sebastien Borget in a digital avatar form.”
There is plenty of room for improving 3D scenes using #AI in Real Time
BUT… It is another good example of breaking Space/Time prison!!! 

Maybe, in order to overcome their fears and visualize the new Business Models of the Metaverse they need advice from the best minds in the best sector ever!
Just remember, Touristologists!
The Metaverse is not a “Thing” is not a “Definition” ...
It is the process of manage, in a more efficient way, Space/Time. And We, as a Touristologists, are masters and commanders of the tools that Touristology provides in order to manage Space/Time: Servuction, Yield Management…
What are you doing TODAY with actual technology to try to break Space/Time prison?
How are you trying to share the transformative power of a trip HERE/NOW with members of a community AROUND_THE_WORLD/AT_ANY_TIME?