Sep 1, 2022

Today, yesterday…Tomorrow! Tourism and Internet!

The best years of my professional life have been linked to the best sector ever (Tourism, of course!) and Internet.

30 years ago, I taught my first class in Touristology.

I soon realize that my students in their last year knew more about Tourism than myself. I put all my energy and effort to change that! I learn from my students (I still do!), I learn from other teachers, I become a regular in the library, I talk with any professional related with Tourism… The more I learn the more I wanted to become a Touristologist! I knew that the best way to learn something is to teach it. So, I got voluntary to teach any subject: Financial Maths, Business Administration, Statistics, Technology, Economy, Entrepreneurship… anything BUT with always ending up “TO TOURISM”. After two years I was absolutely in love with Touristology. When I decided to do my PhD. I chose as a topic … Touristology, what else!!! 

At that time, everybody was talking about Internet. So, I tried (I still do!) to see how new technologies could improve our beloved sector. How new technologies open the door to new business models and then, how to implement them improving operations and processes of Tourism enterprises and destination….

Soon, I realized that in order to fully understand the potential of Internet and visualize new business model I had to learn how to code Internet apps, how to store information, how to transform this information into knowledge using Artificial Intelligence.

Today, this vision is the same, I try to highlight this evolution in this animated gif. I hope you like it.


 

As you see, there are similar things…
1) Browser: Build your own Ecosystem!
Java (JVM) Applets...
Rust Wasm
2) Neural Networks need memory, need context…
3) Dynamic Packaging in Tourism
In the 90s, Tourism destinations/enterprises began to create webpages (plenty of them, just uploading its brochure on it!)
Forget about customization of the service (Servuction)!
Forget about offering services from other companies related to the trip or its motivation!
Do I have to highlight again the importance of understanding new technologies in order to visualize new business models and know how to manage its implementation?
Nowadays is the same just different technology (that we have to know when to use it!)
You can call it Databases, Web Services; Web Scraping……
You can call it Blockchain/NFT, Stream Processing…
Biggest Difference between Internet in 1994 and 2022?
Ubiquitous computing / Metaverse breaking Space/Time prison!
Metaverse will open the possibility to Humans to be more similar to a God. We can be a little bit out of SPACE/TIME prison.
In the Metaverse, we can share an experience with our friends, relatives, members of our community even if they are in a different SPACE/TIME. We can be Tourists in one Tourism Destination and the others can be around the world… 
So, we can break SPACE.
What about the TIME? We can share an experience and rewind it at any moment!
If you want to be more specific…
1) Thanks to Artificial Intelligence providing scalability and transforming 2D images in 3D scenes ready to appear in hybrid experiences in the Metaverse!
2) Thanks to Blockchain providing trustfulness about the desires and rights of all the members of the chain of value in real-time.
If somebody, ask you who is better prepared to deal with the #Metaverse… just listen to your inner #Touristology’s voice…
The #Metaverse is OUR place #Touristologists!!!

 



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