Sustainability in Tourism…NOT possible. Metaverse in Tourism…NOT useful. Open your mind....Learn Touristology!!!

The other day, some people was saying that sustainability is not possible in Tourism, because to travel is bad for the environment.
Other people were talking about that the Metaverse is not useful either, because they will never wear a VR headset
We talked about this kind of people here.
I, strongly, believe that it should be compulsory when somebody talk about our beloved sector to provide solutions, both profitable and sustainable, and not just criticism.
In this article, we can find an example…
'We don't want tourists flying from America and Asia to visit the Cotswolds…They would rather promote the Cotswolds to visitors who can get to the UK by more sustainable means of transport.”
These arguments made me tweet...

International Tourism will never be sustainable? Well, life is not sustainable either...every day that you live you are closer to the final trip! BUT We, definitely, can live in a healthier way!
Can we define and manage Tourism in a way that improve our natural and economic resources… In a way, that can be profitable and regenerative for future generations?
Of course! 

We can increase the sustainability and profitability of our Tourism Destination/Enterprises BUT… in order to achieve that we have to follow Touristology’s principles!

We have to build and manage the whole chain of value in order to provide support and opportunities to the Tourists from the beginning to the end of the trip.
This opens the door to create and seduce OUR Tourists to do International Routes manage by our local enterprises
This opens the door to create bubble trips with groups of Tourists which provide the power to seduce/force other members of the chain of value (Airlines, Cruises, Hotels, Rent a car…) to be more sustainable.
This also allow us to use transport companies with no empty seats.
This opens the door to help other sector of the economy, related to Tourist’s motivation,  in their internationalization ambitions
This opens the door to use new technologies (Augmented/Virtual Reality, Artificial Intelligence, Blockchain… the Metaverse!!!) in order to provide hybrid experiences.
Tourism cannot be sustainable? Open your mind! Learn Touristology!

Talking about Hybrid Experiences…Maybe the Metaverse will be far more interesting…maybe YOU will use the Metaverse and wear a VR headset if…
1) We bring the possibility to share experiences in Real-Time with YOUR family, friends, coworkers, members of your community travelling, while you are in a different place
2) Maybe YOU will love to use the Metaverse, if you can review the trips that you do, long time ago, with other people OR see Here/Now how other Tourists (and members of your community) had a transformative experience in THIS Tourism Destination/Enterprise
Both are good examples of the possibility that Metaverse brings of breaking Space/Time prison!
And of course…We can enjoy theses Hybrid Experiences Before, During and After the Trip!
Just remember, Touristologists!
A) The Metaverse is not a “Thing” is not a “Definition” ...
It is the process of manage, in a more efficient way, Space/Time. And We, as a Touristologists, are masters and commanders of the tools that Touristology provides in order to manage Space/Time: Servuction, Yield Management…
What are you doing TODAY with actual technology to try to break Space/Time prison?
How are you trying to share the transformative power of a trip HERE/NOW with members of a community AROUND_THE_WORLD/AT_ANY_TIME?
B) Technology don’t destroy enterprises! Technology update, change or just IGNORE old Business Models…So, only will destroy enterprises unable to adapt (Charles Darwin, remember?)
I will be here sharing Touristology’s principles, selling you as the best professionals on earth and developing with you our own pirate ship to sail Touristology’s seas!!!
Enjoy 2023, Touristologists!!!