We need Touristologists!!!

When I began teaching Tourism (31 years ago!). Nobody wanted to be a teacher of our beloved Science! It was considered a low level grade for some “visionaries”.
Nowadays, it is even worse…
Teachers in Tourism explaining generic concepts and, at the end, providing examples of Hotels…
Teachers in Tourism declaring that Tourism is bad for Tourism Destinations!
Can you imagine Philosophers saying that Philosophy is bad for human beings???
As we say in Catalan (my beautiful mother tongue) “Deu n’hi doret!!”
Today, I have enjoyed this article 
“The traveller departs confident that she will come back with the same basic interests, political beliefs, and living arrangements. Travel is a boomerang. It drops you right where you started.”
Interesting! BUT… You must try Specialized Tourism!!! What you describe is NOT Tourism. It is a KIND of Tourism (Generic Tourism).
“Tourists are less likely to borrow from their hosts than their hosts are from them, thus precipitating a chain of change in the host community. We go to experience a change, but end up inflicting change on others”.
Again, you describe a close package using big intermediaries that, usually, control Generic Tourism!
Try to visualize Specialized Tourism where local enterprises define and seduce international travelers. Trying to create, communicate and commercialize international routes AND hybrid experiences connecting Tourists HERE/NOW with members of their community AROUND_THE_WORLD/AT_ANYTIME!!!
You can be well educated, write wonderful sentences, know a lot about Philosophy and…
Unknowing the difference between Generic and Specialized Tourism!
Unknowing that Tourism is good for your Tourism destination ONLY if it is properly managed!
Thinking that all the Tourists are equal! 

We need more experts in Travel Management than critics without solutions!!!
We need experts in how Tourism can create synergies with other sectors of the economy (Industrial Tourism, Business, International students… are excellent examples)

We need #Touristologists!!!
Do you want to become one?
I will HERE/NOW or ANYWHERE/AT_ANYTIME waiting for you!!!
 

International Routes? I just want to sell my Enterprise/Tourism Destination!!!

Lately, I have seen some interesting ads related to international routes.
As you know, to be able to visualize and successfully implement international routes is one of the positive consequences of building an international community of a specialized segment and to have the skills of managing all the chain of value related to the trip.
The last example was a Master about Campsites Management
The other was a Master for Hotel Management
I, strongly, believe that these two examples of international routes are a very good way to increase the competitivity and sustainability of the Enterprises who create, communicate and commercialize them.
Sustainability? YES!
if you have international specialized Tourists in an international route enjoying a transformative experience, you become a magnet for any person/enterprise willing to learn about this community, to hire some of the members, to do some marketing research…..
And YES! This transformative experience can become a Hybrid one, between Tourists/Inhabitants HERE/NOW and members of their community AROUND_THE_WORLD/AT_ANYTIME…
Will these courses focus on Touristology’s principles? I hope so!

Remember, Touristologists!
1) Fist Specialized then, Generic/Mass Tourism
2) Give support in all the #ChainOfValue
3) Propose #InternationalRoutes
4) Propose #HybridExperiencies with #Tourists/Locals Here/Now and members of their community Around_The_World/At_Anytime in order to increase #Profitability and #Sustanibility 

At the end of the day, where is better to apply a little bit of #Metaverse…breaking Space/Time prison and improving the #Servuction’s process that in #Education, #Tourism, #Health, #VideoGaming…?
Definitely...
#Opportunities4Touristologists!!! 

BOTH to participate in these International/Hybrid Experiences and, above all else to create, communicate and commercialize them!
A) As a travelers, they can practice a little bit of #Travel2Earn showing to the world the power of IoT.
IoT? Internet of TOURISTS!!!
They can be a good example of Tourists enjoying the trip and also sending customized /syndicated and Pro-amized 3 C’s to any member of THEIR community!!! To Local, professional enterprises... To relatives, colleagues!!!
They can be classified as the most intelligent sensor on earth willing to provide a service to THEIR community while earn a living through micropayments in Non Fungible Tokens format sharing travel experiences, sharing opportunities to improve the professional/personal life of their relatives and members of their community.

B) As a creators… well nothing better than to show you an illuminating example that a bunch of excellent Touristologists exposed in OUR class!
They explain how one University (in this case, Tecnocampus) can use the power of the #Metaverse to break Space/Time and seduce students from other countries to study here AND then (or at the same time) enjoy an international route at several universities around the world.
As they love Yield Management, they know that when you have a low occupancy and a low booking pace, you have to diversify. So, they provided examples of young students but also examples of new segments…
Single dads willing to study in the university with their young kids.
Dreamers of creating new start-ups willing to travel and get international contacts and new members for the team (Marketers, Developers….)
Young people over 50, followers of the “lifelong learning” philosophy!
Here you have a taste of their project:

If you have any doubt… don’t ask me!
Ask any of my Touristologists, they are the best minds working in the best sector ever!!!
I love to use Tourism to create synergies with any other sector!
I love Touristology!!!

Me? Stubborn?

 - Jordi, why are you so stubborn with hybrid experiences?
You are the stubborn one, anchored in old definitions of Tourism.

You are stubborn saying that all the Tourist are the same. 

That all the Tourists want to go to the same places at the same time. 

That all the Tourists will use the same Chain Of Value. 

That all want the same kind of Servuction inside the chain of value (or even worst… you don’t know the definition of Servuction and you have an incredible lack of curiosity to learn about it!)
By the way, maybe you also consider Google a little bit stubborn…
Announcing Geospatial Creator saying…
Make the world your canvas/store/project….?
It sounds very #Touristologistly to me!
And… the beginning of a Hybrid Experience!
1) Tourists/Inhabitants HERE/NOW using #AR

 

Also, announcing Photorealistic 3D Tiles offering a seamless 3D mesh model of the real-world that can be integrated in a Virtual Reality application.
2) Members of their community AROUND_THE_WORLD/AT_ANYTIME using #VR

 

The name of the game?

Opportunities for Touristologists creating, communicating and commercializing…

YES! #HybridExperiences!!!

 

Metaverse, International Routes… Synergies with other sectors!!!

The other day, I was sharing this interesting video that in 0:27”-0:41” represent the powerful idea of sharing 3 C’s (described by John Hagel: Content, Commerce and Community) in a Customized, Syindicated and Pro-amized way!

Based on this video, I proposed to the future of Touristology, to visualize how to create, communicate and commercialize Hybrid Experiences following International Routes focused on Specialized Segments!

When I am lucky, appears some Touristologists hungry of knowledge taking the example and providing their own examples. As always, we say in our classes, seminars, in-company training or start-up meeting… if you are unable to provide an original example….you don’t get the theory!
You can provide an example of a Yoga class as a shared experience between Tourists/Inhabitants HERE/NOW and members of their community AROUND_THE_WORLD/AT_ANYTIME… OR you can share a History class OR ideas about how to create a Metaverse Game (What about a kind of “Scape City”) OR to learn how to create the new international dish mixing flavors from around the world OR how to select the best wine practicing a little bit of our sommelier skills OR…How Yoga can improve Health when you are dealing with pain treatment… Do you see, Tourism providing synergies to other sectors of the economy!!!
Listen to your inner Touristology’s voice…“Tourism creates synergies with any other sector of the economy with interest in internationalization AND related to Tourists’ motivation to Travel!”
Of course, you can provide this Hybrid Experiences inside an International Route.

For instance, a group of experts (or wannabe) in fashion from China, sharing experiences with other Tourists, Inhabitants and members of their international community from Barcelona, Paris, Milan…
Of course, this Hybrid Experience could be enjoyed out of Space/Time. Members of the international community can benefit of Virtual Reality headsets, felling and immerse experience from AROUND_THE_WORLD. Also AT_ANYTIME reviewing specific questions related to “this” asana, dish, wine, how to apply artificial Intelligence to create NPC (non-player characters) in a game…
Of course, in order to create, communicate and commercialize this Hybrid Experience, somebody has to build the chain of value from different countries of origin and different Tourism destinations in the International Route…
Somebody, has to be sure that the technology of these different enterprises is able to work as a single organization (1) INTEGRATION and 2) SYNCHRONIZATION) in order to provide support to the Tourists/Inhabitants and members of the community, from the beginning to the end of the trip.
Somebody???
Touristologists! The best minds in the best sector ever!!!

 

Stop criticizing… Provide solutions!

The other day, we were talking about how OUR Science can provide a stimulating alternative to what some people call OverTourism that we prefer to call #LackOfTouristology!
Do you want to go deeper (you know me…I love to go deeper!)  We can read again this post or this one.
Then, every time that somebody ask to you…
- What EXACTLY do you mean with “a stimulating alternative for everybody”?
You can reply following the Touristology’s voice inside you…
- Basically, instead of mitigation, trying diversification of Tourism and saying, all day along, that Tourism is a low value sector (by the way, showing you ignorance about the best sector ever!)… You have to review the following Touristology’s principles
1) Discover people (#Tourists) which through a trip can improve their personal/professional life.
2) Find #Inhabitants and #LocalEnterprises which can benefit from international contacts, vision… new approaches.
3) Create and manage a #ChainOfValue to provide support from the beginning to the end of the trip.
4) Enjoy practicing #Servuction and #YieldManagement inside this #ChainOfValue
5) Enjoy providing #HybridExperiencies #BeforeDuringAfter the trip to the #Tourists and members of their community around the world
6) Enjoy proving to yourself that you are master and commander of Space/Time management!
Enjoy the #Metaverse!!!
Enjoy #Touristology!!!
- Jordi, can you provide an example?
- Of course, Touristologists! What about Royal Caribbean offering a gaming experience related to the new cruises open to the public in January 2024
“Royal Caribbean: Hide ’N’ Sea”

 

It is a very interesting gaming experience #Touristologists!!!
BUT… it could be much more #Profitable and #Sustainable experience if YOU transform it into a HybridExperience mixing the real trip with Tourists there (using AR) and members of their community around the world (using VR)

Who has the vision, skills, contacts to create, communicate and commercialize it?
If not YOU…Who?
If not NOW…When?
#Opportunities4Touristologists!!!

All or nothing? Yes or Not? Ferrater I Mora forever!

Nowadays, I am listening to, reading, talking, visualizing new business models, getting my hands dirty with code… about our favorite technologies (Artificial Intelligence, Augmented/Virtual Reality, Blockchain). 

Some people say “this is the important one” “this is a waste of time”… I think that is the perfect time to remember our favorite Philosopher and practice a little bit of… 

“Extremes are not for situating yourself they are for knowing your situation” 

And, more explicitly, to visualize yourself and your Tourism Destination/Enterprise in relation to the Metaverse! 

Just remember, Touristologists… 

#Blockchain + #AI + #AR_VR = #Metaverse!!! 

Metaverse will change everything…Metaverse will change nothing… 

 

Metaverse to create a replica of my Tourism Destination/Enterprise in another space…OR to create, communicate, and commercialize Hybrid Experiences between Tourists, Inhabitants HERE and members of their community AROUND_THE_WORLD!
- Jordi, why Metaverse is so linked to Touristology?
Because the Metaverse will help us to better manage Space/Time.
We, definitely, want to better manage Space/Time in Servuction's processes! We want to manage the interactions between Tourists, Staff in Contact and Physical Support WHEN and WHERE action is happening. So, we need to manage the duality SPACE/TIME.
What do you think, Touristologists…Could the Metaverse helps us in it?
We, definitely, want to seduce Tourists Today (low occupancy, later cancellations….) / Now (moments with low booking pace). 

As we always say in OUR classes, seminars, in-company training or start-up meetings…we don’t have a Camping, Restaurant, Hotel, Airline, Cruise… We have a space/Metaverse Platform that can become anything to offer the right service, for the right Tourists, through the right channel, to the right price (AND PROFIT!!!)!
By the way, good definition of Yield Management!!!
What do you think, Touristologists…Could the Metaverse helps us to become better Yield Managers?

Artificial Intelligence will have its own conscience…. Artificial Intelligence have a lack of common sense.
We want to use all day long the last AI’s tool of another enterprise… OR to build our own models, with our own data and verified by our own people!
Artificial Intelligence helps us to automatize, to make scalable the new business models that humans are able to visualize!
Blockchain will change everything… Blockchain is a ponzi scheme
We want to create original and unique NFT… OR to create, communicate, and commercialize dynamic NFT able to provide customize dynamics packages in real-time keeping privacy of our data and offering Trustfulness!!!
Blockchain /Holochain will helps us to create abstract dynamic packages able to be instantiated and customized in real-time for different Tourists!
So, Tourists will be able to get a dynamic package that will be customized (information, things to buy or sell, complementary/similar people to meet…) based on their mood and who is near to HERE/NOW or AROUND_THE_WORLD/AT_ANY_TIME in the Metaverse.
Touristologists, at the end of the day…
Define specialized segments that will improve their personal /professional life through a trip AND will improve local enterprises and inhabitants.
Define and build the Chain of Value that will allow you to give support to YOUR Tourists from the beginning to the end of the trip.
Visualize new Business Models make possible by new technologies (VR_AR, AI, Blockchain)
Learn how to implement them in #OperationsAndProcesses
Become a Touristologists!!!
Differences between Metaverse, Internet 3D, Blockchain, Holochain, WebX? I don’t care about names! I care about providing a solution to the problem of low occupancy, price war, lack of direct reservations, lack of profit and sustainability!
Can you find new opportunities?
Don’t be a definition-provider! Become a problem-solver. Become an opportunity-finder! Become a Touristologist!!!

 

Instead of…

Instead of talking about how to use YOUR data, to create YOUR models, and verify their efficiency with YOUR people (Tourists, Employees/Collaborators, Investors…), you opt for the easy thing… using a GENERIC artificial intelligence trained to SIMULATE credible answers.

Instead of using Blockchain to create TRUST in YOUR dynamic and international chain of value allowing YOU to create, communicate and commercialize Tourism packages customized in Real-Time, you opt for a kind of Ponzi scheme hurting the trust in the technology.

Instead of using Virtual_Augmented Reality to improve the transformation power of travel, from the beginning to the end of the trip, bringing benefits for YOUR Tourists, Local Enterprises and Members of the community around the word, you opt for creating ANOTHER WORLD disconnected of the real one.

The same happens when we talk about Social Media or Social Networking Sites (SnS). Instead of defining YOUR own specialized segments, build YOUR own community in YOUR own platform, you opt for the easy thing, to use other people GENERIC SnS and wait that other bring THEIR Tourists here, which provoke undesirable consequences.
#OverTourism? We prefer to call it #LackOfTouristology!!!

We need to focus!
We need to create knowledge!
We need to change the way we enjoy, manage and define Tourism!