Mar 1, 2023

All or nothing? Yes or Not? Ferrater I Mora forever!

Nowadays, I am listening to, reading, talking, visualizing new business models, getting my hands dirty with code… about our favorite technologies (Artificial Intelligence, Augmented/Virtual Reality, Blockchain). 
Some people say “this is the important one” “this is a waste of time”… I think that is the perfect time to remember our favorite Philosopher and practice a little bit of… 
“Extremes are not for situating yourself they are for knowing your situation” 
And, more explicitly, to visualize yourself and your Tourism Destination/Enterprise in relation to the Metaverse! 
Just remember, Touristologists… 
Metaverse will change everything…Metaverse will change nothing… 
Metaverse to create a replica of my Tourism Destination/Enterprise in another space…OR to create, communicate, and commercialize Hybrid Experiences between Tourists, Inhabitants HERE and members of their community AROUND_THE_WORLD!
- Jordi, why Metaverse is so linked to Touristology?
Because the Metaverse will help us to better manage Space/Time.
We, definitely, want to better manage Space/Time in Servuction's processes! We want to manage the interactions between Tourists, Staff in Contact and Physical Support WHEN and WHERE action is happening. So, we need to manage the duality SPACE/TIME.
What do you think, Touristologists…Could the Metaverse helps us in it?
We, definitely, want to seduce Tourists Today (low occupancy, later cancellations….) / Now (moments with low booking pace). 
As we always say in OUR classes, seminars, in-company training or start-up meetings…we don’t have a Camping, Restaurant, Hotel, Airline, Cruise… We have a space/Metaverse Platform that can become anything to offer the right service, for the right Tourists, through the right channel, to the right price (AND PROFIT!!!)!
By the way, good definition of Yield Management!!!
What do you think, Touristologists…Could the Metaverse helps us to become better Yield Managers?
Artificial Intelligence will have its own conscience…. Artificial Intelligence have a lack of common sense.
We want to use all day long the last AI’s tool of another enterprise… OR to build our own models, with our own data and verified by our own people!
Artificial Intelligence helps us to automatize, to make scalable the new business models that humans are able to visualize!
Blockchain will change everything… Blockchain is a ponzi scheme
We want to create original and unique NFT… OR to create, communicate, and commercialize dynamic NFT able to provide customize dynamics packages in real-time keeping privacy of our data and offering Trustfulness!!!
Blockchain /Holochain will helps us to create abstract dynamic packages able to be instantiated and customized in real-time for different Tourists!
So, Tourists will be able to get a dynamic package that will be customized (information, things to buy or sell, complementary/similar people to meet…) based on their mood and who is near to HERE/NOW or AROUND_THE_WORLD/AT_ANY_TIME in the Metaverse.
Touristologists, at the end of the day…
Define specialized segments that will improve their personal /professional life through a trip AND will improve local enterprises and inhabitants.
Define and build the Chain of Value that will allow you to give support to YOUR Tourists from the beginning to the end of the trip.
Visualize new Business Models make possible by new technologies (VR_AR, AI, Blockchain)
Learn how to implement them in #OperationsAndProcesses
Become a Touristologists!!!
Differences between Metaverse, Internet 3D, Blockchain, Holochain, WebX? I don’t care about names! I care about providing a solution to the problem of low occupancy, price war, lack of direct reservations, lack of profit and sustainability!
Can you find new opportunities?
Don’t be a definition-provider! Become a problem-solver. Become an opportunity-finder! Become a Touristologist!!!


 

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