Metaverse, International Routes… Synergies with other sectors!!!

The other day, I was sharing this interesting video that in 0:27”-0:41” represent the powerful idea of sharing 3 C’s (described by John Hagel: Content, Commerce and Community) in a Customized, Syindicated and Pro-amized way!

Based on this video, I proposed to the future of Touristology, to visualize how to create, communicate and commercialize Hybrid Experiences following International Routes focused on Specialized Segments!

When I am lucky, appears some Touristologists hungry of knowledge taking the example and providing their own examples. As always, we say in our classes, seminars, in-company training or start-up meeting… if you are unable to provide an original example….you don’t get the theory!
You can provide an example of a Yoga class as a shared experience between Tourists/Inhabitants HERE/NOW and members of their community AROUND_THE_WORLD/AT_ANYTIME… OR you can share a History class OR ideas about how to create a Metaverse Game (What about a kind of “Scape City”) OR to learn how to create the new international dish mixing flavors from around the world OR how to select the best wine practicing a little bit of our sommelier skills OR…How Yoga can improve Health when you are dealing with pain treatment… Do you see, Tourism providing synergies to other sectors of the economy!!!
Listen to your inner Touristology’s voice…“Tourism creates synergies with any other sector of the economy with interest in internationalization AND related to Tourists’ motivation to Travel!”
Of course, you can provide this Hybrid Experiences inside an International Route.

For instance, a group of experts (or wannabe) in fashion from China, sharing experiences with other Tourists, Inhabitants and members of their international community from Barcelona, Paris, Milan…
Of course, this Hybrid Experience could be enjoyed out of Space/Time. Members of the international community can benefit of Virtual Reality headsets, felling and immerse experience from AROUND_THE_WORLD. Also AT_ANYTIME reviewing specific questions related to “this” asana, dish, wine, how to apply artificial Intelligence to create NPC (non-player characters) in a game…
Of course, in order to create, communicate and commercialize this Hybrid Experience, somebody has to build the chain of value from different countries of origin and different Tourism destinations in the International Route…
Somebody, has to be sure that the technology of these different enterprises is able to work as a single organization (1) INTEGRATION and 2) SYNCHRONIZATION) in order to provide support to the Tourists/Inhabitants and members of the community, from the beginning to the end of the trip.
Somebody???
Touristologists! The best minds in the best sector ever!!!

 

Stop criticizing… Provide solutions!

The other day, we were talking about how OUR Science can provide a stimulating alternative to what some people call OverTourism that we prefer to call #LackOfTouristology!
Do you want to go deeper (you know me…I love to go deeper!)  We can read again this post or this one.
Then, every time that somebody ask to you…
- What EXACTLY do you mean with “a stimulating alternative for everybody”?
You can reply following the Touristology’s voice inside you…
- Basically, instead of mitigation, trying diversification of Tourism and saying, all day along, that Tourism is a low value sector (by the way, showing you ignorance about the best sector ever!)… You have to review the following Touristology’s principles
1) Discover people (#Tourists) which through a trip can improve their personal/professional life.
2) Find #Inhabitants and #LocalEnterprises which can benefit from international contacts, vision… new approaches.
3) Create and manage a #ChainOfValue to provide support from the beginning to the end of the trip.
4) Enjoy practicing #Servuction and #YieldManagement inside this #ChainOfValue
5) Enjoy providing #HybridExperiencies #BeforeDuringAfter the trip to the #Tourists and members of their community around the world
6) Enjoy proving to yourself that you are master and commander of Space/Time management!
Enjoy the #Metaverse!!!
Enjoy #Touristology!!!
- Jordi, can you provide an example?
- Of course, Touristologists! What about Royal Caribbean offering a gaming experience related to the new cruises open to the public in January 2024
“Royal Caribbean: Hide ’N’ Sea”

 

It is a very interesting gaming experience #Touristologists!!!
BUT… it could be much more #Profitable and #Sustainable experience if YOU transform it into a HybridExperience mixing the real trip with Tourists there (using AR) and members of their community around the world (using VR)

Who has the vision, skills, contacts to create, communicate and commercialize it?
If not YOU…Who?
If not NOW…When?
#Opportunities4Touristologists!!!

All or nothing? Yes or Not? Ferrater I Mora forever!

Nowadays, I am listening to, reading, talking, visualizing new business models, getting my hands dirty with code… about our favorite technologies (Artificial Intelligence, Augmented/Virtual Reality, Blockchain). 

Some people say “this is the important one” “this is a waste of time”… I think that is the perfect time to remember our favorite Philosopher and practice a little bit of… 

“Extremes are not for situating yourself they are for knowing your situation” 

And, more explicitly, to visualize yourself and your Tourism Destination/Enterprise in relation to the Metaverse! 

Just remember, Touristologists… 

#Blockchain + #AI + #AR_VR = #Metaverse!!! 

Metaverse will change everything…Metaverse will change nothing… 

 

Metaverse to create a replica of my Tourism Destination/Enterprise in another space…OR to create, communicate, and commercialize Hybrid Experiences between Tourists, Inhabitants HERE and members of their community AROUND_THE_WORLD!
- Jordi, why Metaverse is so linked to Touristology?
Because the Metaverse will help us to better manage Space/Time.
We, definitely, want to better manage Space/Time in Servuction's processes! We want to manage the interactions between Tourists, Staff in Contact and Physical Support WHEN and WHERE action is happening. So, we need to manage the duality SPACE/TIME.
What do you think, Touristologists…Could the Metaverse helps us in it?
We, definitely, want to seduce Tourists Today (low occupancy, later cancellations….) / Now (moments with low booking pace). 

As we always say in OUR classes, seminars, in-company training or start-up meetings…we don’t have a Camping, Restaurant, Hotel, Airline, Cruise… We have a space/Metaverse Platform that can become anything to offer the right service, for the right Tourists, through the right channel, to the right price (AND PROFIT!!!)!
By the way, good definition of Yield Management!!!
What do you think, Touristologists…Could the Metaverse helps us to become better Yield Managers?

Artificial Intelligence will have its own conscience…. Artificial Intelligence have a lack of common sense.
We want to use all day long the last AI’s tool of another enterprise… OR to build our own models, with our own data and verified by our own people!
Artificial Intelligence helps us to automatize, to make scalable the new business models that humans are able to visualize!
Blockchain will change everything… Blockchain is a ponzi scheme
We want to create original and unique NFT… OR to create, communicate, and commercialize dynamic NFT able to provide customize dynamics packages in real-time keeping privacy of our data and offering Trustfulness!!!
Blockchain /Holochain will helps us to create abstract dynamic packages able to be instantiated and customized in real-time for different Tourists!
So, Tourists will be able to get a dynamic package that will be customized (information, things to buy or sell, complementary/similar people to meet…) based on their mood and who is near to HERE/NOW or AROUND_THE_WORLD/AT_ANY_TIME in the Metaverse.
Touristologists, at the end of the day…
Define specialized segments that will improve their personal /professional life through a trip AND will improve local enterprises and inhabitants.
Define and build the Chain of Value that will allow you to give support to YOUR Tourists from the beginning to the end of the trip.
Visualize new Business Models make possible by new technologies (VR_AR, AI, Blockchain)
Learn how to implement them in #OperationsAndProcesses
Become a Touristologists!!!
Differences between Metaverse, Internet 3D, Blockchain, Holochain, WebX? I don’t care about names! I care about providing a solution to the problem of low occupancy, price war, lack of direct reservations, lack of profit and sustainability!
Can you find new opportunities?
Don’t be a definition-provider! Become a problem-solver. Become an opportunity-finder! Become a Touristologist!!!

 

Instead of…

Instead of talking about how to use YOUR data, to create YOUR models, and verify their efficiency with YOUR people (Tourists, Employees/Collaborators, Investors…), you opt for the easy thing… using a GENERIC artificial intelligence trained to SIMULATE credible answers.

Instead of using Blockchain to create TRUST in YOUR dynamic and international chain of value allowing YOU to create, communicate and commercialize Tourism packages customized in Real-Time, you opt for a kind of Ponzi scheme hurting the trust in the technology.

Instead of using Virtual_Augmented Reality to improve the transformation power of travel, from the beginning to the end of the trip, bringing benefits for YOUR Tourists, Local Enterprises and Members of the community around the word, you opt for creating ANOTHER WORLD disconnected of the real one.

The same happens when we talk about Social Media or Social Networking Sites (SnS). Instead of defining YOUR own specialized segments, build YOUR own community in YOUR own platform, you opt for the easy thing, to use other people GENERIC SnS and wait that other bring THEIR Tourists here, which provoke undesirable consequences.
#OverTourism? We prefer to call it #LackOfTouristology!!!

We need to focus!
We need to create knowledge!
We need to change the way we enjoy, manage and define Tourism!

Disruptive innovation in Cloud computing. Web 3.0 version!

Yes, yes… I know that we believe that there is only one web, as we talked about here…
“Web 1.0, 2.0, 3.0… (you name it!) are not an evolution of the web BUT an evolution of our use and understanding of it!”
But, let me use this terminology and try to relate it to cloud computing and OUR Touristology’s principles!
The other day, I was reading an interesting report. They recommend “you should focus on personalizing the guest experience because if you don’t, your competitors will…data silos as the top challenge facing IT teams in creating a single view of the customer”
Remember SYNDICATION and the tools it provides Touristologists!!! 

In order to break silos connecting all the members of the chain of value from the beginning to the end of the trip...
We can use WebScraping to get and send the 3C’s (Content, Commerce and Community) in all the Websites, Mobiles Apps, Metaverse Platforms… of the enterprises members of the chain of value.
We can use WebServices to get and send the 3C’s  in all the Data Bases of the enterprises members of the chain of value.
We can use Blockchain to do the same, because all of them are using the same “Data Base”.
We can use Events /Streams processing in order to get and send these 3C’s in Real-Time!  

At the beginning of cloud computing, AWS was the first offering this kind of services. At that time, we use a portal like Liferay in order to put in a single site all the relevant information related to your Tourists and members of the chain of value. In this post, I highlight the excellent project of a wonderful set of Touristologists!

Liferay was great! But it is an example of monolithic architecture and nowadays, we prefer to talk about microservices.
We can use, Spin (using RUST/WASM)

You can enjoy this video where Matt Butcher CEO of Fermyon talks about the evolution of Cloud Computing, highlighting “instant startup times” thanks to WASM.

If you, as myself, like to get your hands dirty with code you also can enjoy this video by Rainer Stropek,  Touristologists!!!

We can use Holochain. We talked about Holochain here and here... they define themselves as “An end-to-end open source P2P app framework”. 

Jordi! Why do you mention Holochain in a post related to cloud computing? 

Well, they are a kind of Blockchain BUT they highlight a clear business model:  “Holochain technology works by allowing people to turn their computers into hosting stations. Instead of using one big web hosting service, Holochain taps into thousands of smaller ones. In this sense, it is essentially doing to cloud computing what Airbnb did to hotels. Airbnb eliminated the need to stay at a large hotel by tapping into individual homeowners. It gave homeowners the ability to rent out their extra space. Holochain does the same thing by letting people turn their computers into hosting stations.”

If they plan to build a distributed cloud computing service, the WASM’s feature of “instant startup times” sounds interesting to me!
Do you see Touristologists? I began talking about Cloud Computing BUT I finish…
1) Talking about how to use it in our beloved sector following one of our favorite Touristology’s principles: Build and Manage all the chain of value!
2) Talking about how Cloud computing can copy a Business Model from a Tourism Enterprise!
We love mixing together Touristology and New Technologies!
We love to apply Touristology’s principles to any sector related to Servuction: Health, Education, Games…
We love to help any sector of the economy with the synergies that our beloved sector can generate!
We are Touristologists!!!

Sustainability in Tourism…NOT possible. Metaverse in Tourism…NOT useful. Open your mind....Learn Touristology!!!

The other day, some people was saying that sustainability is not possible in Tourism, because to travel is bad for the environment.
Other people were talking about that the Metaverse is not useful either, because they will never wear a VR headset
We talked about this kind of people here.
I, strongly, believe that it should be compulsory when somebody talk about our beloved sector to provide solutions, both profitable and sustainable, and not just criticism.
In this article, we can find an example…
'We don't want tourists flying from America and Asia to visit the Cotswolds…They would rather promote the Cotswolds to visitors who can get to the UK by more sustainable means of transport.”
These arguments made me tweet...

International Tourism will never be sustainable? Well, life is not sustainable either...every day that you live you are closer to the final trip! BUT We, definitely, can live in a healthier way!
Can we define and manage Tourism in a way that improve our natural and economic resources… In a way, that can be profitable and regenerative for future generations?
Of course! 

We can increase the sustainability and profitability of our Tourism Destination/Enterprises BUT… in order to achieve that we have to follow Touristology’s principles!

We have to build and manage the whole chain of value in order to provide support and opportunities to the Tourists from the beginning to the end of the trip.
This opens the door to create and seduce OUR Tourists to do International Routes manage by our local enterprises
This opens the door to create bubble trips with groups of Tourists which provide the power to seduce/force other members of the chain of value (Airlines, Cruises, Hotels, Rent a car…) to be more sustainable.
This also allow us to use transport companies with no empty seats.
This opens the door to help other sector of the economy, related to Tourist’s motivation,  in their internationalization ambitions
This opens the door to use new technologies (Augmented/Virtual Reality, Artificial Intelligence, Blockchain… the Metaverse!!!) in order to provide hybrid experiences.
Tourism cannot be sustainable? Open your mind! Learn Touristology!

Talking about Hybrid Experiences…Maybe the Metaverse will be far more interesting…maybe YOU will use the Metaverse and wear a VR headset if…
1) We bring the possibility to share experiences in Real-Time with YOUR family, friends, coworkers, members of your community travelling, while you are in a different place
2) Maybe YOU will love to use the Metaverse, if you can review the trips that you do, long time ago, with other people OR see Here/Now how other Tourists (and members of your community) had a transformative experience in THIS Tourism Destination/Enterprise
Both are good examples of the possibility that Metaverse brings of breaking Space/Time prison!
And of course…We can enjoy theses Hybrid Experiences Before, During and After the Trip!
Just remember, Touristologists!
A) The Metaverse is not a “Thing” is not a “Definition” ...
It is the process of manage, in a more efficient way, Space/Time. And We, as a Touristologists, are masters and commanders of the tools that Touristology provides in order to manage Space/Time: Servuction, Yield Management…
What are you doing TODAY with actual technology to try to break Space/Time prison?
How are you trying to share the transformative power of a trip HERE/NOW with members of a community AROUND_THE_WORLD/AT_ANY_TIME?
B) Technology don’t destroy enterprises! Technology update, change or just IGNORE old Business Models…So, only will destroy enterprises unable to adapt (Charles Darwin, remember?)
I will be here sharing Touristology’s principles, selling you as the best professionals on earth and developing with you our own pirate ship to sail Touristology’s seas!!!
Enjoy 2023, Touristologists!!!

Your lack of knowledge of Tourism is the REAL problem!

Too many times appear people... “experts_in_anything_but_Tourism” talking/writing about all the problems of our beloved sector!

Yes, Tourism can be both a boon and a bane BUT why this people only focus on the bane?
Why don’t they talk about Tourism generating synergies with other economy’s sectors? Specially, sectors with interest in internationalization AND related to Tourists’ motivation to Travel!
Why don’t they talk about how Tourism can help to visualize the use of new, new Technologies like for instance Generative AI, that made me to write these tweets? 

OR Blockchain providing Trustfulness!
OR  Augmented / Virtual Reality providing Ubiquity (Yes, I know that today is #Metaverse … BUT… Ubiquity is our homage to Mark Weiser)
#UbiquitousComputing allowing to connect in Real-Time the Tourists, members of their community around the world and all the members of the chain of value!
Allowing to give support and provide opportunities from the beginning to the end of the trip.
Opportunities?
Tourist helping local enterprises in their internationalization process #Travel2Earn!
Tourists sharing transformative experiences with members of their community around the world!

Why “experts_in_anything_but_Tourism” don’t explain this?
Well, the answer is clear!
1) Their lack of knowledge of Touristology’s principles…
1-A) First International Tourism THEN, Local!
1-B) First Specialized Tourism THEN, Generic!  

1-C) Build and manage all the Trip’s Chain of Value! Make it able to work as a single organization!
As it happens in ALL the sectors, the ones that control the chain of value win the game!
2) They also have a lack of knowledge about Touristology’s tools.
2-1) Servuction
2-2) Yield Management

All this lack of knowledge, don’t allow them to visualize and catch the opportunities, neither how to avoid/minimize any potential problem (carrying capacity…)
I repeat! Tourism is NOT the problem. Your lack of knowledge about Tourism is the REAL problem!
Learn how to define and seduce Tourists that through a trip will improve their personal/professional life.
Learn to create and manage the chain of value for each one of the segments.
Learn to create Hybrid Experiences in order to get extra revenues from members of their community around the world!

Improve both the profitability and the sustainability!

In a nutshell…Learn Touristology!!!