AI improving Touristology’s tools

As you know, in this OUR blog, we love to share news about new technologies and Tourism. In 2021 we, usually, talk about these three technologies mixed in heaven:
1) Blockchain providing Trustfulness
2) Augmented / Virtual Reality providing Ubiquity (Yes, I know that today is Spatial Computing, Metaverse …) BUT… Ubiquity is our homage to Mark Weiser
3) Artificial Intelligence providing Scalability
Artificial Intelligence can add scalability to plenty of the tools that Touristologists use in his/her working environment: Property Management Systems, Customer Relationships Management, Loyalty Programs…
We saw some ideas about the evolution of Property Management Systems (PMS) in this post. As Touristologists, we clearly see the evolution of PMS from just managing the Property to also manage the chain of value CVMS! If you want to provide services before, during and after a trip, it’s compulsory to make all departments and members of the chain of value work as a single organization. In order to do that you will need software to help you to manage not only your property but also the whole chain of value!

Let’s see a drawing of this PMS’ evolution. Blue boxes are features already implemented in modern PMS. Red ones are proposals from Touristology’s point of view!

Alan Kay said to Steve Jobs “People who are really serious about software should make their own hardware.” It seems that Jobs followed his advice! You can paraphrase Alan Kay saying: People (Travel Enterprises /Destinations) who are really serious about profitability and sustainability have to build their own communities in their own platforms and manage all the trip!
Let’s enjoy some videos where we can see the power of AI  providing #Scalability. Customizing #Servuction in Real-Time. Customization based on the mood of the #Tourists and/or what who He/She is travelling with and/or His/Her location/proximity. 

In the PMS build by Modihost

 

Do you see? AI is able to deduce the mood and what who the Tourists is travelling with. This fact awakes two important concerns:
1) Loose of the privacy: Remember customization without privacy is a nightmare!
2) ¿Are human emotions universal? You can read more about this in the excellent article
Well, you can limit these concerns if you apply Edge Computing: FROM silly client / Intelligent server TO Intelligent client / Intelligent server. Mobile phones, IoT.. can do much of the things interesting for the user in the same device. Faster, with less battery use, working even without Internet connection AND above all else... with more PRIVACY!...If your Tourists apply AI in their own device, using their own data…even creating their own models!

Of course, you can also use AI in the cloud…

 

Where you can also apply Transfer Learning in order to customize the model used by detecting images or text to deduce emotions, but, as we always say in OUR classes… Control it is an important topic in your personal and professional life!
As always, if you have any doubt.. You can always ask to any #Touristologists!!! They are the present and the future of our beloved sector!