With effort everything is possible!!!

Very soon, it will be the first day of a new subject! I love first days!!! I love first sessions in classes, seminars, in-company training or start-up meetings!!! Everything is possible the first day.
The objectives that appear in OUR syllabus, minds and hearts are ALL possible.
“This subject is all about how to combine operations and processes of Tourism companies with Web-Engineering. We will learn how to provide services before, during and after a trip, making all departments and members of the chain of value work as a single organization.”
Let’s go for them!!!
Everyone can become the best Touristologists in town, create the new, new disruptive star-up, become the intrapreneur of the year in her/his company, to start a promising journey to become a Manager of Hotel, Airline Company or a Travel Agency, or the new, new Intermediary/Infomediary…
In this first class, there will be dynamic students with strong ideas that I want to challenge… to see/think/feel these ideas with another view, another attitude… Touristology’s one!!!
Some people teach or talk about how to use other people technology. Technology to automatize processes that exist today.
We prefer to talk about the technology that YOU can build in order to automatize the processes that you design in order to implement competitive Business Models for our beloved sector!
Technology makes processes faster NOT BETTER. If the processes are not well defined. If they are not a good implementation of a competitive business model focus on value (NOT in low price) then, they are not worth to learn.
I like to show this picture to the future of Touristology!

You can, easily, exchange pick up a book for visualizing YOUR own Business Model value orientated, implementing it in YOUR operations and processes then, developing YOUR own tools using the three technologies mixed in heaven (that we talked about here) to improve YOUR operations and processes providing Trustfulness (Blockchain), Scalability (Artificial Intelligence) and Ubiquity (Augmented/Virtual Reality).

Is it more complex? YES! But ... what is the alternative?
To follow the easy path. Copy Business Model low price orientated. Listening to the people that explain how the Tourism is right now... Letting the concepts, vocabulary and frameworks of Web-Engineering to other people...Never willing to learn how to code, nor even learn how to communicate with developers. How can you become a Project Manager if you don’t know their lingo?
What are the consequences of following the easy path?
Price war in order to sell your services.
Lack of direct relationship with your #Tourists.
Difficulty to seduce them to appear in your Tourism Enterprise/Destination when is more convenient to them, to YOU, to YOUR enterprises, to YOUR inhabitants. Some people call this situation OverTourism... We prefer to call it.. Lack Of Touristology!!!!
You have to enjoy mixing together Touristology and Web-Engineering. You have to learn how to wear different HATS!
To provide a good servuction during the Check-In / Check-Out process…put your Hotelier hat on!
To create, communicate and commercialize a tourism package for a generic or specialized group… put your Travel Agent hat on!
To sell NOW for THIS Day/hour… put your Yield/Revenue Manager hat on!
To develop, or to manage developers, in order to create the technological tools that automatize your processes, put your Web-Engineering hat on!
We are Consilient Thinkers, nimbly passing from one Science to another, smiling and loving to dance…even under the rain!!!!  
We will be dancing very soon! I love Intellectual dancing with my Touristologists!
Meanwhile, as I will say in OUR first sessions…
I’m NOT important YOU ARE! Waiting for YOUR Study Cases, Waiting for YOUR project groups, waiting to see YOU becoming the best minds in the best sector ever!!!