Everything is possible in first days!

Yesterday, I had my first session with future Touristologists with the Yield/Revenue Manager’s hat on!
I love first sessions in classes, seminar, in-company training or start-up meetings!!! Everything is possible the first day.

The objectives that appear in OUR syllabus, minds and hearts are ALL possible. Everyone can become the best Touristologists in town, create the new, new disruptive star-up, become the intrapreneur of the year in her/his company, to start a promising journey to become a Manager of Hotel or a Travel Agency, or the new, new Intermediary/Infomediary…
In this first class there was a very dynamic student with strong ideas that I wanted to challenge… to see/think/feel these ideas with another view, another attitude… Touristology’s one!!!
1) It is NOT possible to apply Yield/Revenue Management in Hotels that close after the high season!
Is not possible to apply Yield/Revenue Management in this kind of Hotels? Are you pulling my leg? This kind of Hotels are a wonderful opportunity for REAL Touristologists!!! Do you want to become one?
You can review this post where WE explained the study case of the Wickinn hotel in British Columbia (Canada). This article explains this Touristology’s attitude… “The Wick” sits on the western-most coast of Vancouver Island, on the edge of the Pacific Ocean. During the summer, it is one of the prettiest and most tranquil spots you can imagine. But from mid-October to late May, this elegant hotel and surrounding area is pummeled with horrific storms complete with howling winds, huge waves and horizontal rain.
Instead of shying away from this horrendous weather for half the year, The Wickaninnish Inn embraced it, creating a whole experience out of Storm Watching. Everyone who experiences Storm Watching comes away from it somehow captivated, transformed and full of stories that they enthusiastically share with others.”
You can get more information here.

There are many things in life where the normal attitude is to get along, just wait until things fix themselves.
When prices are down what will your reaction be? Will you mark down the prices as well? When everybody closes their Hotel… what do you do? Maybe, you will decide to think as a Touristologist does! Looking for new segments, new opportunities, new chains of value, new ancillary products, new ways to add value…
Again, are you special or an average Touristologist?
Average people are ONLY good at making excuses…
2) I will never make an offer in January! People run out of money, they already went on vacations…  so, forget about Yield/Revenue Management in January!
I, clearly, listened to Touristology’s voice talking through me…
What about looking for new segments?
People that win the lottery, any lottery in any country… The world is flat AND definitely, OUR Office!!!
People that want to learn how to eat properly in order to reduce cholesterol levels, to keep their weight at bay… Do you think that you Food and Beverage department can create special packages for this segment?
People locking for a job… can you make a special agreement with the government and provide special training to them in order to develop new Touristology skills and find new opportunities…
I could go on for a month, but I think I have made my point!
As I said in all OUR first sessions… I’m NOT important YOU ARE! Waiting for YOUR examples, waiting to see YOU becoming the best minds in the best sector ever!!!