If you think that you already know about segmentation I have several questions for you…
Are you able to …
1) …keep the loyalty of your customers even when appear a strong competitor (you can call it a new hotel, apartment provided for the new-new intermediary/infomediary or whatever-it-can-appears-in-the-near-future!!!) offering a 10-15-20% discount?
2) …know what kind of ancillary/auxiliary services you can sell to them in a CUSTOMIZED (Versions of ME, Geolocation/Proximity…) way, avoiding the SPAM of generic offers?
3) ….Increase direct reservations in your web booking engine OR in the widget that you have in an SPECIALIZED on-line magazine, social networking site…(meeting places) related to this segment. OR even better… are you able to create these meeting places connecting the segment and the benefits travel can provide to a human being…
Getting and keeping international contacts; healing wounds (both physical and psychological); learning new things (specially multidisciplinary ones);giving a bust to their creativity; improving relationships (organization teambuilding , couple, grandparents-grandson, single parents…)… as we mentioned here.
Are you sure you have learnt about segmentation from Touristology's point of view? OR you have learnt it as a Sociologists? Is it Sociology an interesting science? SURE! Is it focus on PROFITABILITY as Touristology does????
Maybe you are willing to practice with this study case! By the way, I like to provide examples related to RoomMate because they always have an interesting and original approach to Tourism issues. For instance, the creation of Bemate that you can see here and it is the beginning of OUR study case!!!
Can the man that appears in the video, wishing to get together the freedom of an apartment and the services of a hotel provide positive answers to the questions asked in this post?
Can the other segments that appear in the picture (Families with babies and toddlers, Startups, Families celebrating the 100 year anniversary of grandparent/grandmother) provide these answers?
Are you able to …
1) …keep the loyalty of your customers even when appear a strong competitor (you can call it a new hotel, apartment provided for the new-new intermediary/infomediary or whatever-it-can-appears-in-the-near-future!!!) offering a 10-15-20% discount?
2) …know what kind of ancillary/auxiliary services you can sell to them in a CUSTOMIZED (Versions of ME, Geolocation/Proximity…) way, avoiding the SPAM of generic offers?
3) ….Increase direct reservations in your web booking engine OR in the widget that you have in an SPECIALIZED on-line magazine, social networking site…(meeting places) related to this segment. OR even better… are you able to create these meeting places connecting the segment and the benefits travel can provide to a human being…
Getting and keeping international contacts; healing wounds (both physical and psychological); learning new things (specially multidisciplinary ones);giving a bust to their creativity; improving relationships (organization teambuilding , couple, grandparents-grandson, single parents…)… as we mentioned here.
Are you sure you have learnt about segmentation from Touristology's point of view? OR you have learnt it as a Sociologists? Is it Sociology an interesting science? SURE! Is it focus on PROFITABILITY as Touristology does????
Maybe you are willing to practice with this study case! By the way, I like to provide examples related to RoomMate because they always have an interesting and original approach to Tourism issues. For instance, the creation of Bemate that you can see here and it is the beginning of OUR study case!!!
Can the man that appears in the video, wishing to get together the freedom of an apartment and the services of a hotel provide positive answers to the questions asked in this post?
Can the other segments that appear in the picture (Families with babies and toddlers, Startups, Families celebrating the 100 year anniversary of grandparent/grandmother) provide these answers?
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