I am a female Touristologist!

When I began my path to become a Touristologist builder most of my students were women. Nowadays, they are still the majority but closer and closer to an even number.

My first child is a lovely daughter. When She was born I began to read books about women education in early years. It is supposed that I know a little bit about education in University’s years, but I was interested in education in the early years. Books were interesting BUT when I found this video about “ A tale of Two brain” I thought ,I wish I would’ve had this one from the beginning of my fatherhood. I not only find it interesting, but also funny!!!! What about you?

In a nutshell, the male brain is divided into boxes and the boxes don’t touch!!! In a female brain everything is connected…. It is like the Internet superhighway.

As you know, when I’m talking/studying/doing consultancy or creating the new killer enterprise for the tourism sector I always put as a prerequisite that departments inside an enterprise and enterprises inside a chain of value have to work as a single organization!

Everything connected! This is a female brain at work!!!

When I work as a consultant and find professionals working for hotels and they proudly claim:

“Why do I have to know about social media? We have a department for that!”

“Marketing on-line is SEO/SEM and social media to position my website, that’s all!”

If the owner of these kinds of sentences is a man, I thought to myself –Wasn’t it supposed that everybody has a female side inside? When the owner of these sentences is a woman… well .. I just wait until arrive home and give a big kiss to my wife!

I teach my Touristologists to have an open mentality and see Tourism with a holistic vision. It doesn’t matter if you are a man or a woman. Above all you are Touristologists!

I’m helping to create the game-changers of the tourism sector. I’m a Touristologists builder and could not be more proud of it!