The other
day, I tweeted about Gamification and tourism.
As you
know, I strongly believe that Gamification is strongly related to Servuction (
Isn’t it, at the end of the day, Servuction a play for a special audience
called the customers, as the creator of the word Servuction claims?).
The day
after my tweet, an ad about a master dealing with Gamification appears in my
account. Coincidence? Of course not! I follow the link and I discovered two
things:
1) Twitter
can be effective as a promotion tool for tourism enterprises!
2) What is
now called Gamification it was called Simulation 17 years ago!
I strongly
believe that life is better represented as a circle than as a line. What was
Yield Management, is now Revenue Management, what it was Intelligent Systems is
now big data or machine learning what was a multiplatform website (usually with
XML +XSLT) is now RWD (Responsive Web Design) …
Sometimes the update is worthy, sometimes it is better to stick with the old
version but, in any case, it’s a must to have a holistic vision in order to
have your own!
In 1996 I
completed a specialization in teaching methodology. At that time, I studied
what was the flavor of the month: Case Method, Team Projects and Simulation. I
enjoyed this course and, as usual, I enjoy more when I put these theoretical
ideas into practice with my Touristologists!
You have to
remember that one of the main reasons I become a teacher is because I love to
learn and then share this knowledge. If then my Touristologists earn a living
using this new new thing
I’m the happiest man on earth!
Ok! Let’s
focus now on Twitter as a promotion tool for tourism destinations and
enterprises. Shall We? I have to admit that the first time I used twitter this
thought pass through my mind “This is nonsense. Just a distraction that I have
to avoid in order to accomplish my goals!” So, I forget about twitter, then one
day I returned and discover that a lot of bloggers, magazines, newsletters,
enterprises…, which I was following through other mediums, publish first and in
advance in twitter. I also realize that they reply (usually very fast) to
questions make for normal people.
So,
nowadays I check Twitter out every single day…And I think is worthy to consider
as a medium of promotion for Tourism enterprises and destinations,
Touristologists!
How does
its ads systems works? Good question! Let’s provide a quick summary. Then, if
you are a Touristologist, you will use Galileo’s Methodology “He was often willing to change
his views in accordance with observation” and maybe you wish to share, here in
OUR blog, what you are learned, with your fellow Touristologists!!!!
Is Twitter
ad campaign not yet available in your country, Touristologists? Don’t worry!
Soon it will be, and you will be ready! Always ahead, remember?
In a
nutshell…
Click the
twitter’s gear :
and select
Twitter ad campaign
And follow
these easy steps:
1) Choose
what you want to promote:
1-1)You can
promote your tweets. You have to choose which one you want to promote: The one
making a special offer? The one introducing your new mobile app?...
1-2) You
can promote your account.
1-3) You
can promote a trending topic.
In all the
cases they will label it as “Promoted”
More
information here
2) Target
your audience: You can use as a criteria, A) Who are they following and B)
Which are its interests. In both cases, you can also use geographical location,
electronic device (mobile, laptop…), gender… more information here
3) Choose
the limit to the amount of money you are willing to spend. You can limit the
cost of getting a new follower or any engagement activity (retweet, reply,
favorite or click on your Promoted Tweets). You also can limit how much to
spend in a single day.
More information
here
4) Then you
easily can track the results of the campaign: Here more information
You can
learn more here
Simulating
the flight of a bird is easy, as it is easy to start a campaign in Twitter but
if you really want to fly…you’d better ask to anyone of my fellow
Touristologists, they not only provide the best advice related to the new
Social networking Site, micro blogging activity, the-new-new-thing… but also
what is the best way to integrate them, and their actions, inside your chain of
value in order to get the trust and add value to your tourists!!!!
No comments:
Post a Comment