Few advices for entrepreneurs. Do you want to play?

I love to teach, to build frameworks for my students and for myself, but overall I love when my students become Touristologists and began to earn a living in tourism either as employee or as an entrepreneur.  For the last one, I want to write down few advices from the trenches!!!

1) Delegate? YES, but you have to take care of your business model (1,2,3 theory, remember?) and be sure that everybody else is following it. You can’t underestimate people tendency to do things in the way they are used to.

2) Be patient and persistent. Things worth to do always take more time and money than you think.

3) Never is too late to light the entrepreneurial flame!

I think the following is an excellent case in point…

Turismusica.com  .  Enrique Sacristán the founder father of turismusica is now 73 years old (“Age is an issue of mind over matter. If you don't mind, it doesn't matter.” Mark Twain). He saw the opportunity to create a travel agency that nowadays shows a revenues of 2,3 million Euros, not bad for a specialized travel agency.

He is very fond of opera and he likes going to opera houses around the world to enjoy a good performance. As he has this passion he understands people with the same feeling. Furthermore he has contacts with the most famous opera houses. So, he saw the opportunity to create a link between this segment and this offer.

A clear business model?  YES,  following 1,2,3 theory. What else? The number one is a segment with specific needs. Number 2 the offer that you have to customize in order to satisfy this needs and the number 3 the chain of value in order to add value and get the trust of the customer.

It seems easy, but believe me it’s complicated you have to wait, to prepare yourself and then had the courage to act! It’s like this Puccini’s aria from Madame Butterfly. It seems easy but it’s extremely difficult and it’s also an homage to HOPE…

Tutto questo avverrà, / All this will happen,

te lo prometto / I promise

Tienti la tua paura  /  Forget your fear

Io con sicura fede lo aspetto. / With secure faith I hope and wait!"

Sometimes the ship (Couple, Friends, Enterprise, Project…) comes and others not BUT ...I'll just fight! To win or lose is God’s decision!!

By the way... Do you think it is possible to use segmentation, international route and viral marketing  in Layers in this case in point?

Do you want to try? It’s up to you!!!