Jun 28, 2011

It’s just a matter of time! As Pavarotti and Puccini said “VINCERO!!”

Last week, we saw three interesting piece of news about the future of our beloved sector. Yapta, SniqueAway and Hotels.com are in the forefront of a change in the way you have to organize a company.
They are taking the most of the participation of the customers in the servuction process. Not only in the creation of a product but also in its communication and commercialization.
They see the importance of both organize your company and organize and control your chain of value. They use social media, on-line travel agencies, central reservation systems… to get the trust of the customer, to build a relationship with them. In this way they transform hotels in commodities where just the price is the key.
For starters, you go to the internet basically for two reasons:
1) To find a better price. This is the usual reason and it will be, basically because you can take the most of last minute deals, buy together with other “friends” or use the power of big intermediaries.
2) To get customized and reliable content, commerce and community related to your needs which can be travel or a need that you can satisfy through a travel. In this second trend the price it’s not the most important thing but trust, customization of the service and value added are the most.
Internet is a good environment to achieve both things.
Last minute offers and prices for a group is a trend and it is here to stay! These three companies are a good example of this trend.
What about the other one?
What is necessary to create chain of value in the second trend?
• People with vision able to lead and orchestrate a chain of value orientated to specific segments.
• People with knowledge of Tourism Market Structure.
• People with knowledge of Internet technology.
Is there anybody out there? Any Touristologists around?
Anyway, the market is telling me that I’m RIGHT! Long live to Schumpeter Kingdom!!!
Just few examples. The bedrock of the 2nd trend!
Vocationvacation www.vocationvacation.com
Literarytraveler www.literarytraveler.com
Grandparents www.grandparents.com
Gutsywomen http://gutsywomentravel.com/
Archtours www.archtours.fi
DOES SOMEONE REALLY BELIEVE THAT IN THESE EXAMPLES THE PRICE IS THE MOST IMPORTANT THING??? Or the triumvirate trust, customize, add value is far more important?
I’m sure that when I return from healing my bounds, battling with smartphones applications, enjoying family’s life!!!….there will be more examples to share with you my fellow Touristologists!!!!
Let’s get some motivation from the “Maestro”!!!!

No comments:

Post a Comment