Can you see the pattern? Are you able to connect the dots?
What do yapta.com, sniqueaway.com and hotels.com have in common?
Read these articles (Ok, Ok I attach a small summary…) to learn a little bit more…
1) Yapta
“…allows travelers to flaunt their airfare or hotel savings on Facebook.” The name of the game? You flaunt I get free publicity!
2) SniqueAway
“The business model for these types of sites are based on steep discounts due to group buying (discounts can only be redeemed if a certain number of users opt into them) or flash sales (products are deeply discounted because the merchandise needs to be sold quickly).”
“In many cases, hotels are required to sell rooms on members-only flash sale and group buying sites at more than a 70% discount! These sites charge fees from 35 – 50% of whatever the customer pays.” Wow! Just the kind of thing that our hotels are waiting for!!!
By the way if you want an invitation I can provide it!
3) Hotels.com
“For the first time, groups can collaboratively choose a hotel without having to sit in front of the same computer together”
Is there anybody out there?
What? Are you kidding me? Do you really want that I solve another of your Study Cases?
OK, OK!!! You can try to solve it OR… just wait for the next post….
I think that the study case of hotels.com is the only one that get you the opportunity to choice the hotel that better adapts to everybody interacting with every member in the travel group in a private app in Facebook, giving the chance to the group to personalize their travel. Furthermore, the opportunity to get updated information about the prize at any time is a good point.
ReplyDeleteWebsites like sniqueaway.com doesn't know what the word "customization" means, and yapta.com, well, I think that post the travel in Facebook when is it already booked...is kind of useless. What they three have in common is the group travel sales, the difference is the way they get to the customers.
Turisme i salut ;)
Alba
Great to see you here Alba!
ReplyDeleteInnovation versus low price. Welcome to XXI century battle!
Salut I Turisme!!!!!
JON
I missed a lot your study cases...so I couldn't resist. ;)
ReplyDeleteAlba