May 3, 2011

What can a Touristologist (a good one!) bring to any enterprises?

Touristologists are experts in several issues /subjects that nowadays are important to any companies.
1) Internationalization: All companies, no matter its size, have to look for new markets, customers, providers, distributors… from around the world. At the end of the day, as Friedman quotes, “The world is flat”
2) Multiculturality: The first brings the second, in a flat world you have to deal with customers, partners and employees from different cultures and backgrounds.
Touristologists know about that because their core business is to bring and to send tourist around the world!


3) How to integrate the customers in the organization which is one of the drivers of web 2.0?
Touristologists know about that because they are good at in Servuction (P. Eiglier et E. Langeard) to them to integrate the customer in a service is not an option is a fact!
4) Dealing with Infoglut. I mean getting information, transform it into knowledge, share through your chain of value… Touristologists know that information is very important because their customers are in a different country (SPACE) and they have to do actions before, during and after the travel (TIME).
5) Web 2.0? Infoglut? YES, Touristologists are also expert in Web Engineering but this is another POST!!!!!
So, a question… Why Touristologists study Business Economics ( “Empresariales”) when they are already expert in the most important topics that concern any companies??????

No comments:

Post a Comment