SME can compete with big ones!!!

What's all the fuss about cloud computing? Does it have something to do with tourism companies and destinations or can we ignore it?
First, we are talking about cloud that it is not a fuzzy idea it’s a reality with clear implications for tourism organizations though.
Granted that small and middle size enterprises are majority in the tourism sector these implications are far more important. Cloud computing allows small and medium size enterprises to be as productive as big enterprises, because it brings to them...
1) The possibility to pass from strong investment and fix cost to a variable cost.
2) The possibility to increase the number of users to its web application from 1,000 to 1,000,000 in just minutes not months.
We can get these features from a public provider of cloud computing (Amazon for instance) or a tourism destination can create a private cloud for itself and offer this service to their tourism companies allowing them to create their own chain of value connecting HIS customers with HIS services. Which, as you already know, it’s a fundamental idea in Touristology.
Let’s see a clear explanation of the tree fundamental ideas of cloud computing: IAAS, PAAS and SAAS

Paraphrasing Thomas Friedman in his book “The world is flat” - “XV-XVIII centuries it was the era of countries, XIX and XX centuries it was the era of big multinationals. In XXI century individuals and small and medium size enterprises are also part of the game!”
At the core of this post we have a simple but powerful idea.
SME can compete with big ones!!!
With Hardware thanks to Cloud computing
With Software thanks to Open Source
With Organization thanks to Chain of Value.
A fundamental part of this chain of value will be the ideas of:
A) PRO-AM (thanks Charles Leadbeater!!)
B) Long Tail (thanks Chris Anderson!!)
but these will be the matter of other post!
Treballem, treballem que la Turistologia guanyarem!!!!