AI and Tourism! Connecting the dots!

The other day, I enjoy reading an article from one of the fathers of modern Artificial Intelligence.

He loves the evolution of AI! BUT… He, strongly, thinks that we have to improve OUR knowledge!

“today’s AI aren’t going to get us artificial general intelligence… Today’s models are really just predicting the next word in a text.”

I share this vision!

For that reason, I strongly ask to the future of our beloved Science NOT only use AI BUT ALSO learn how to create it!

I express this idea in this way in Twitter (sorry, “Z”?… “Y”?...”W”?... anyway, we don’t care about names!)
“Touristologists!!! Learn2Code. Learn to create your own models, using your own data and verified by your own people!
Enjoy privacy!”
Also, enjoy deeper customization both in Servuction and Yield Management!

Also, use this knowledge to generate new revenue streams!”

I can summarize these ideas in the following way…and connect them with how we could manage AI and our beloved sector!!!

 

I, also, found very interesting this video by Eric Siegel. He claims that Predictive AI It is more important that Generative one

Maybe, we prefer to use Detect AI. The one able to detect different versions of our Tourists and customize the information, what to buy or to sell, with whom to meet, that we recommend to them!

Anyway, we don’t care about names!

Not, when we talk about the Metaverse (this post is a good example)

“…Artificial Intelligence, Blockchain, Augmented_Virtual Reality. These three technologies are mixed in heaven to provide Scalability, Trustfulness, and Ubiquity  to OUR operations and processes. You can call this set of technologies Metaverse, Internet3D, Web254…But, we don’t care about names! We care about providing profitability and sustainability to our beloved sector!”

Neither, when we talk about Yield Management!

“Differences between Yield and Revenue? We don’t care! We care about providing a solution to the problem of low occupancy, price war and lack of direct reservations!

Why do We have to care about names in Artificial Intelligence ?!?

Generative AI? Predictive AI? Detectable AI?  We don’t care about names! We care about AI providing Scalability in order to improve and customize in Real_Time our #Servuction and #YieldManagement processes.

We care about AI generating 3Dscenes from videos or pictures. 3Dscenes able to appear in virtual reality allowing to share Hybrid Experiences between Tourists and  the members of their commynity around the world!  Breaking Space/Time prison!

We don’t care about names!

Don’t be a definition-provider! Become a problem-solver. Become an opportunity-finder!

Become a Touristologists!!!”

Profits from INSIDE Tourism’s Business models!

Ray Kroc was an innovator and discovered a way to get money OUT of an excellent managed Restaurant!
The restaurants were profitable BUT he visualized a way of making money in an indirect way!
When, a new restaurant was opened in a specific place, the prices of land and buildings around also increase. So, what about I am the owner of these buildings?!?
A good example, of someone thinking out of the box! BUT… This was in 1955!!!
Time to visualize new ways of increasing profitability for Tourism enterprises from inside Tourism’s Business Models!!!
Time to instead of searching for profit OUT of our beloved science… asset management, diversify from Tourism…
Use our Touristology’s knowledge to search for more profit and sustainability from INSIDE travel management!
Use it to avoid Sale&LeaseBack.
Use it to avoid selling your property to people that will manage it as usual (low prices, high commissions to the big intermediaries, low wages for OUR Touristologists, most of the Tourists will be at  the same Place/Time AND not synergies with other sectors of the economy!!!)
Time to stop making money OUTSIDE TOURISM AND increase revenues and profits INSIDE TOURISM!!!!
Time to show respect for OUR university degrees about Tourism!
Time to highlight the knowledge, skills and attitudes of the students we help to become the future of The Science of Travel!

Ready for a case in point?
What about Selina? One of the pioneers in the Digital Nomads segment but, maybe more in the promotion and seduction of investors that in the real Servuction (well known for their parties and an average length of stay of 3 nights). More focus on growth instead of getting profitability from Tourism’s Business Models (control of the chain of value, Hybrid Experiences, International Routes, anything that the Tourists need related to the trip AND their motivation to travel). 

Few months ago, Collective Hospitality (part of Destination Group) acquired most of their assets.
Maybe it is time to use a little bit of Deeper Segmentation, to focus more on PEOPLE that in specific services.
Why do you love to be a Digital Nomad?
With whom do you want to share the experience? Family (small kids, 3-Generation, my Pet is a member of my family, couple…)
With whom do you want to experiment a quantum leap in your professional life? Touristologists loving to work together with Programmers and Video Gamers helping each other to create, communicate and commercialize Hybrid Experiences OR Doctors and Nurses to improve Medical Tourism OR…
As we always love to say…Tourism creating synergies with other sectors!!!

Another one?
We talked about OYO in OUR blog

We talked about Motel6 highlighting its good practices in Marketing (doing marketing research to discover the most important segments, then learning about them, then doing effective publicity (“The Smart Choice”)
Now that OYO bought Motel6 from Blackstone, I hope that OYO increase the profitability of Motel6 learning from its good practices and trying to focus more on specialized segments in order to take the most of the creation of synergies with other sectors of the economy, that we, Touristologistly, like to represent with these graphics...

AND…if they don’t know how to do it…
Don’t ask me!
They have to ask to the best minds in the best sector ever…YOU!!!

OverTourism? Traffic jams? …Lack of Touristology!!!

The other day,  I was reading an interesting article about how OverTourism (That as you , perfectly know, we Touristologistly prefer to call it lack of Touristology!!!) is very similar to traffic jams.
Well, in some aspects, we can agree with this interesting analogy. At the end of the day, both happens as a consequence of Servuction.
To create the service, to create the traffic jams…we need the Tourists/cars right here/ right now!
BUT… which is the main difference?

#Tourism is NOT something that just happens! 
Somebody seduces and bring the #Tourists HERE/NOW
We have to increase the percentage of Tourists which we manage ALL the trip!!!
We have to remember that Specialized Tourists are easier to seduce to appear WHEN and WHERE is more convenient to them, to you and to everybody!!!
Then, you can also create, communicate and commercialize International Routes.
Then, you can do the same with Hybrid Experiences looking for increasing the profitability and sustainability of your Tourism destination!!! 

It recalls me, when some people talk about Yield Management and they only think in managing the existing demand.
When we compare Yield Managers with surfers. We Touristologistly love to say “the most important differences between first class Yields Managers and Surfers is that the former can alter /transform/ influence the wavelength of the wave while surfers (like regular Yield Managers) just adapt to them.”
Not only that! They can also CREATE new waves!!!
Problems with too many Tourist at the same Place/Time?
Forget about traffic jams! Forget about waiting for waves!

Look for Touristologists able to create a manage new waves, able to discover new revenue streams, able to increase the profit!
They are wave managers!
They are Touristologists!!!

Tourism deserves to be a stimulating alternative for everybody!

This summer I have been reading, coding, talking with anybody getting its hands dirty on all the operations and processes of Tourism Destinations/Enterprises!
AND…
Of course, avoiding at all costs, the ones without experience in travel management, regrettably, talking about our beloved sector and, as always, only criticizing and never providing any solution!
You know me, I love to be a Teacher. To me, real Teachers bring real experiences to the class!
I love to learn new Business Models, new Technologies, new Methodologies. the new, new thing!
Then, I get practical experience doing consultancy or creating a new enterprise and I convey this Knowledge to My Touristologists!
Watching them improving his/her professional career, starting a new disruptive start-up, helping to change the way we define, enjoy and manage Tourism, makes me the happiest Touristologists builder in the world! 

I enjoyed reading an interesting article about “Tourism Leakage”. In this article appears an important sentence!
“those who decided the supply chain… decide the cast and what role they play.”
Remember, that we, Touristologistly love to say, that the creation and management of the chain of value is essential in order to get a profitable and sustainable Tourism Destination/Enterprises!
Don’t listen to the ones that only manage Tourists when they ALREADY are in its Tourism Destination. They are the same that always say that to manage Tourism is very difficult and never explain how to do it. Apart from reducing the promotion, increasing taxes and supply limitation, instead of proposing a stimulating alternative for everybody

Listen carefully to your own Touristology’s voice!
Choose Specialized segments with a motivation to travel strongly related to your values, the interest of the inhabitants and enterprises from other sectors, with desire to become international.
Get a DIRECT relationships with YOUR Tourists in your OWN platform, the one that manage all the chain of value!
Offer to them International Routes, Hybrid Experiences!
Anything related to their trip OR related to their trip motivation!
Create GROUPS and/or help them to help you creating their own groups (Pro_Am, remember?)
Then, you will be able to manage the waves of Tourists BECAUSE you create them!
Seduce them to appear in different places in different time! We are waves managers!
I love to be a Touristologists builder!!!
I love to see, in front of my eyes, students becoming the future of our beloved sector!!! 

Plenty of opportunities for Touristologists!!!

 The other day, I read this news about one interesting startup in our beloved sector!
“Hospitality company Oyo, once a beacon of India’s startup ecosystem, has seen its valuation drop from a peak of $10 billion in 2019 to $2.4 billion in its latest funding round.”

We talked about Oyo in OUR classes, seminars, in-company training or start-up meetings.

We always say what we will repeat today:
Oyo would be far more profitable if…
1)  It will focus on specialized segments (DigitalNomads, 3GFamily, MyPetMyFamily, Architects, FoodAndBeverage…) represented in an international community.
2) Offer to them anything related to the Trip AND anything related to Travel’s motivation

I mean, focus on value instead of low price!!!

 
Definitely, opportunities for my Touristologists!!!
Able to define and build the community of these specialized Segments
Able to build the chain of value from the beginning to the end of the trip
Able to provide solutions and find opportunities for the Tourists, local enterprises and inhabitants HERE/NOW and member of their international community around the world at any time!!!
BY THEY WAY… something that Artificial Intelligence (nowadays) is unable to visualize and do it!!!

Don’t be like them, Touristologists!!!

From time to time, in OUR classes, seminars, in-company training or start-up meetings in order to define (or redefine!) the Business Model and the Technology Scheme, appear these kind of humans…these enthusiasm killing machines that we talk about here!!! 

They don’t want to learn OUR framework. They just want to copy one example and use it all the time. They love to be a copyologists!!! They will put all the effort to show that OUR frameworks are not useful. They love to find examples of applying them with a not practical result. They love to find excuses! As a matter of fact, they love NOT to learn!!! I always say the same to them! You can disagree with OUR frameworks! At the end of the day, this is how the Science is done! BUT you can’t disagree/improve them if you don’t fully understand them! 

Please, stop looking for excuses…follow the knowledge path!  

When we have to create and manage a project group, they ask for doing the easy part and don’t learn/practice the rest of the project. They are crazy followers of building silos. WE love to break silos! To create and manage chains of value making them to work as a single organization!!!

  

Let me be crystal clear! To pretend to be a member of a project group and don’t work in all the project is a scam…To yourself, to the other members of the group and to all the people with studies about our beloved Science!!!

Is it so difficult to try to be an A+ player?
“As Steve Jobs always said “A small team of A+ players can run circles around a giant team of B and C players.”

 

 

Choose wisely, Touristologists! Choose to be a A+ player! Don’t allow these excuses finders to be a member of your project group, enterprise, start-up…
Try to be a PERFORMER!
OR a Doer
Not a less effective Doer
Not a PTS
And...definitely NOT a SP!!! 

  

We are opportunities finders! 

We are the best minds in the best sector ever!

Don't think about selling your product service! Think about serving and seducing your Tourists!!!

The other day, I shared with you this video about an airline company (Bark Air ) focused in a new segment, that WE, Touristologistly, describe/define as "My dog is a member of my family".

 

 

Clearly, it is not an example of Dr. Frankenstein's segmentation! They love to define themselves as..., feel proud of being a…, like meet with complementary/similar people and they love to get a customized Servuction in your enterprise OR in any member of the chain of value that you build FOR and BY your specialized community! 

- Do the members of this segment need a different Servuction?
Asked the usual copyologists strongly focused on not making any effort to learn about Servuction
Of course! As you can see in the video, appears plenty of examples of the interactions between Tourists, staff in contact and physical support.
1) Different actions of the dog and owner to create the service
2) Different behavior and actions of the staff in contact
3) And they use different physical support (tables, bed, tools, applications…) 

Can you improve the business model of this airline, Touristologists?
What about…Instead, of focus on selling your product/service, focus on provide anything that the Tourists need from the beginning to the end of the trip. Anything that the Tourists need related to their travel motivation (improve their relationship`with their pet, find a couple for them, a new training program for a specific skill, a solution for a specific illness...)
Just remember, the Tourists is in a new environment AND their partners, colleges, members of their community are around the world...a wonderful scenario to practice a little bit of Hybrid Experiences.
You can also use our beloved Technology: Blockchain, in order to be sure that you provide a customized Servuction (customized in Real-Time of course, Touristologists) in all the product/services of any member of the chain of value in a Trustful way!!! Customized Servuction that any Tourists can change/sell/transfer to another member keeping the personalization. We love Dinamyc NFT!!! 

If you build a community with this Segment, you can create a source of profit for your enterprise (S3, remember???). If you create (or #HelpYourTouristsToHelpYou creating their own  GROUPS) willing to appear in any member of the chain of value at the moment that they need the most… you will change for ever the definition and actions in Yield /Revenue Management !!! From a reactive Science/Art to a proactive ONE!!!
Nowadays, that some people prefer to use the Artificial Intelligence created and sold by other enterprises (increasing their technological dependency and giving up their privacy) doing what John Hagel describe as Scalable efficiency (automate what we’ve always done in order to eliminate jobs) what is not a transformation, it is just a caterpillar walking faster!
Touristologists! Follow #ScalableLearning allowing to free up your people of doing routine tasks and visualize opportunities to create more value. This opens the door of transformation! From a caterpillar to a butterfly!!!
Teach them how to look for new segments, how to build the chain of value, how to practice Servuction and Yield Management from the beginning to the end of the trip!
And, definitely, use your own AI for Privacy and greater customization!!! 

We love Servuction
We love Yield Management
We love to use New Technologies (Blockchain, Artificial Intelligence, Augmented_Virtual Reality...)
We are Touristologists!!!