How to make miracles really happening in any Tourism Destination!

This summer I have been enjoying this podcast that awaken my intellectual curiosity! I love the music, the anchor (Enric Calpena), the guests… 

After listening THIS podcast, I wrote in Twitter (Sorry, Elon). The tweet is in Catalan, my beautiful mother tonge! It is a summarize of what I want to share with you in this post!

 They were talking about how was possible that Catalonia were one of the first to, successfully, adapt the industrialization of Europe in 1750-1850. Was it a miracle?
It seems that the key was the existence of small and medium size enterprises (SME) with knowledge of exportation and with presence and authority in local government
Can we apply, the same ideas TODAY in any Tourism Destination?
Touristologists of the world! Listen to your inner Touristology's voice!!!
The time has come to change the way you create, communicate and commercialize your tourism products or, at least, to reorganize the way you spend your budget…
Spend less on mass-media ads, saying that you are the best, less on tradeshows, less on … and more on Touristology! More on your people, the most important tourism resource in any destination!!!
We have to help to build an ecosystem of SME focused on International Specialized Segments which motivation to travel have to strongly related to the local enterprises and/or culture that we want to improve and preserve!
We have to be sure that these SME provide support and opportunities from the beginning to the end of the trip! This will be the source of new revenue streams like International Routes AND  Hybrid Experiences. 

We have to be sure, that these SME will be members and will have authority inside the government, instead of waiting that somebody, without real experience in Travel Management provide a new rule, a new tourism tax, a new red tape, a new “paper” about if a foreign infomediary is good for the local economy…
If you believe that local enterprises focused on Generic Tourism providing services to Tourists already here can build a sustainable and profitable #TourismDestination…well you can keep dreaming copyologists!
Meanwhile, consider that you are done a great job and...

Leaves your place to the future of Touristology!

Today 15 years ago…

Today 15 years ago... I began this OUR blog!

I said then and, Touristologistly, I repeat, today!

This is NOT my blog. It is the blog of the ones who fell in love with Touristology!!!

The ones that, strongly, believe that to travel can improve Tourists’ life (personal and professional) meanwhile improving the richness of Tourism destinations and take care of their culture and identity!

The ones able to visualize and implement how new technologies can improve the Operations and Processes of Tourism Enterprises!

The ones knowing how to make Tourism provide synergies with other sectors of the economy!

The ones that, proudly, claim that they are the best minds in the best sector ever!

Enjoy your Science!

Enjoy YOUR blog!!!

 

Be proud of being a Touristologists!!!

Is it bad to be a copyologist? No, it is just easier. I love to do easy /simple things when it is enough and the results are positive BUT what happens when the easy path increases the DARK SIDE of Tourism (OverTourism) and reduce the beautiful one (More profit for local enterprises, Higher salaries for Local Touristologists, Higher taxes’ revenues for Local Public services)...
- But Jordi...I just do what other people do!
That’s right! That is my point! You are a copyologist NOT a Touristologist.
As you don’t have a deep knowledge of OUR Science you do what everybody do!
Maslow, our favorite Psychologist, love to explain this with this sentence 
“If the only tool you have is a hammer every problem looks like a nail!”
You need a Touristologists to manage Tourism Destinations/Enterprises! Otherwise, copyologists will use their hammer…

We, as a Touristologists, love to highlight the potential benefits of Tourism for local economies! Of course, the Tourists is here now. BUT… the important thing is that He/She has contacts AROUND the world! 
The Tourists can seduce members of their international community to appear (Physically or Virtually, #Metaverse, Remember? ) in a local company with a low occupancy NOW (#YieldManagement, Remember?). Specially, if He/She is a member of a #SpecializedSegment!!!
The Tourists can provide Marketing Research about how to communicate and commercialize product/services from other sectors of the economy (Tourism providing synergies, remember?)
Even further, The Tourists can help us to communicate and commercialize becoming a product manager of them! 

The Tourists can be part of our enterprise in order to provide a better Servuction (#Travel2Earn, Remember?)
Somebody, has to define these Specialized Segments of Tourists
Somebody, has to create, communicate and commercialize our services to them!
Somebody has to proof to them that travelling, they can improve their personal/professional life!
Somebody has to build a chain of value able to provide solutions to potential problems and opportunities FROM the beginning to the END of the trip!!!
Somebody has to proof that Tourism is NOT something that just happens! 
Somebody has to create International Routes able to improve the management of Tourists’ flow in the most convenient way to THEM and to US!!!
Somebody? #Touristologists!!! 

The best minds in the best sector ever!!!

Holidays? We don’t take it!!!

Enjoy your Holidays, Touristologists!!! 
BUT…
Remember…

 

WE don’t take holidays, WE just travel around and abroad in order to know other markets, make international contacts, plan future business… AND use OUR frameworks! Otherwise, they will get rusty (well…if you love Rust) as I do, maybe it could be a boon and not a bane!!!) 
We love to find new Segments (new ways that through a trip the Tourists improve its personal/professional life). 
We love to find new members of the chain of value (YES! Different Segments, different chains of value!!!).
We love to find new synergies between OUR specialized Tourists and local enterprises related to their trip OR the Tourist’s motivation to travel! 
We love to say to simple minds, always saying that we have to diversify from Tourism that they have to increase the knowledge about our beloved Science (The Science of Travel!!!). They have to learn how to choose specialized Tourism and improve the revenues, wages and profits of ALL our economy!
We love to improve OUR COMPETENCES!!!
Competences to create the new disruptive Start-Up that will become a Scale-Up! In a new company OR inside an existing one (Entrepreneurship & Intrapreneurship). 
Do that, thinking that the world is OUR office!
Do that forgetting about if you need knowledge and skills relate to Arts or Sciences.
Remember, one of OUR favorite attitudes… Whatever it takes!!!
AND when things get a little bit complicated (THAT THEY WILL BE!!!)…We don’t get problems…we have challenges!
WE LOVE TOURISTOLOGY!!!

 

Adapt…Change… BUT keep your Touristology’s principles!!!

When I added Neovim to my developer toolbox, I installed nvim-tree. I was looking for something similar to the development environment I was used to. 

 

Then, one day I learn about oil.nvim allowing you to explore and edit your filesystem in a buffer! I never look back to tree again!!! 

Nowadays, I use Neovim and still use others IDE.

Adapting to new technologies is quite similar to managing Tourism Enterprises/Destinations. It is very important to keep your mind open! AND remember that Strategies and Tactics that work in one environment doesn’t work in others.
What work with one technology could not work with another one!
What works with Generic/Mass Tourism, it doesn’t work with Specialized ones!
We can go deeper (We love to go deeper, remember?) 
What works for a specialized segment could not work for another one OR what work for this group inside one specialized segment can’t work for another group even if they are of the same segment!!!
Using THIS long tail in this way…use this kind of Pro-Am to create groups, to offer this kind of extra services from competitors/collaborators with Yield Management problems.

It was, so easy, for a segment of motorcycle enthusiast  to find the key value to seduce them to appear in our hotel! Above everything else, they want a place where they can park their motorbikes with the possibility to fix any mechanical problems. Forget about special food and beverage, special activities… the key add value… take care of the motorbike!
It was easy, to seduce one of the members to create a group and communicate and commercialize to them to appear in a day that we have a low occupancy (Yield Management, remember???) Forget about discounts and/or increasing your presence in generic central reservations systems, OTA or social networking sites… We are wave managers we always look for new waves (you can call them waves; you can call them segments!!!)
If you want to seduce women to travel alone as gutsywomentravel successfully is doing, it is a little bit difficult to find how to add value BUT if you go deeper and focus on mother and daughter trips then, it is very clear…Anything that improve their relationship!!!
Luckily, Touristology’s principles still work!
Generic/ Mass Tourism focus on price
Specialized Tourism focus on value!
Different kind of Tourists…Different chain of value
First specialized THEN, generic!!!!
Touristologists! Adapt…Change…BUT keep following OUR Touristology’s principles!
It could be interesting to have Tourists from an external provider!!! BUT remember!!! Be sure, that most of the Tourists that you have are seduced by your own people!!!

Don´t be Simple!!!

Don’t diversify from Tourism!
Learn how IN TOURISM you can increase the revenues and profits of your local enterprises!
Learn how to create synergies with other sectors of your economy!!
Learn Touristology!!!
If Specialized Segments can provide new revenue streams (Yield Management to OTHER companies with low occupancy, International Routes...) as we learned here...
If Specialized Segments allow more effective and cheaper promotion and distribution (Long Tail)...
WHY most of the Tourism destinations/enterprises choose generic Tourism through BIG intermediaries that get most of the profit and none of the problems. To be specific, all Tourists at the same place/time.
OverTourism?  Lack of Touristology!!!
WHY?
Because, some people, prefer the simple things!
Don’t diversify from Tourism!
Increase your knowledge about it!!!
Opportunities4Touristologists!!!

Why do some students(?) prefer to get OUR knowledge in Spanish or Catalan?
Because it is simpler!
Why when I go around Catalonia, Spain, Europe, South America, around the entire world I always get the same attitude?
- Jordi, first let’s focus on generic Tourism then, we can focus on specialized one!
- Jordi, first let’s focus on local Tourism then we can focus on international one!
WHY? Because it is simpler!
Touristologists! Remember one of OUR favorite Touristology’s principles: First specialized Tourism then, generic/mass Tourism. That we talked about  Here And Here!
If you ONLY practice generic and local Tourism, will you get the skills, the knowledge, the contacts to be successful in International and Specialized one?
Keep dreaming!
Don’t be simple! 

Become a Touristologists!!!

Yield Management and Stream Processing!!!

We are Touristologists!

We help Tourists improve their personal/professional life, providing solutions and opportunities from the beginning to the end of the trip!

We know that Tourists are a kind of wave (The Word Wide Wave!!!) that we can manage, start new ones, reduce, compensate… when it is more convenient to them and to us! 

We are Wave Managers!

In order to do that, we have to use the most suitable technology! We love to use Data Bases from all the members of the chain of value using Web Services. We love to analyze this data in order to customize the Servuction process.

BUT in order to improve our Yield Management processes, we have to use Streams Processing.

What is the main difference between Marketing and Yield Management? 

Why Stream Processing is more suitable than Web Services? I will give to you a gift (well…it is a GIF) that hope it clarify any doubts! 

Spoiler “Stream Processing is like a database engine for Real-Time”

Here, we mentioned Java as a perfect language for Stream processing. Today, we also use Rust BUT…

Remember Touristologists!!! It is NOT about the car (programming language) it is all about the drivers, able to apply Stream Processing providing opportunities to OUR Tourists and members of their international community from the beginning to the end of the trip.

Do we need to say that these opportunities will be also a source of new streams (pun intended!) for local enterprises? Specially, if we can seduce OUR Tourists to create GROUPS of other Tourists (Here/Now) and member of their community (At_Any_Place/At_Any_moment) to appear NOW that a local enterprise have a problem of low occupancy. We love Yield Management!!! Specially, if the other enterprises provide a customized Servuction to OUR Tourists and pay a commission to us!!!

We love Hybrid Experiences in the Metaverse!!!

These groups will be a kind of waves that we will be able to manage/seduce with the knowledge that we will get about what is going on in Real-Time!

We have to be able to get this wave of events from different sources, enrich, combine, transform, filter, validate...them and use this knowledge in order to manage the waves of Tourists we will seduce to visit our Tourism Destination or Enterprise rigth here, right now!

We need to embrace the World Wide Wave of real time data and events. We need to embrace Streams processing! Interesting time for mixing new Technologies and Tourism! Interesting times for Touristologists!!!

These Event-Driven Applications can improve the operations and processes of any Tourism Enterprise or Destination. 

BUT… 

You will need people able to visualize, implement and manage them.

People? Wave Managers of Tourists and Data? 

Touristologists!!!