Servuction + Yield Management = Profitability

As I said in the previous post, 33 years ago I began to learn and practice our beloved Science… Touristology!
My first company training for a Tourism Enterprise? A 5 start hotel in Barcelona!
The topic? Yield Management!
I didn’t know about this technique/art at this time, luckily the dynamic duo provide me an enlightening introduction to it that I was able to mix together with my knowledge about Marketing, Finance and New Technologies!
It was love at first sight!
As we talked in this post, Yield Management uses almost all the things that awake/arouse my intellectual curiosity.
Can Servuction (the great idea of Pierre Eiglier) be related to Yield Management?
I am, absolutely, sure that you remember that Servuction means the participation of the customer in ALL the 4P’s of Marketing (Product / Price/ Promotion /Place). 

No customer, no service, no Yield to Manage!
BUT… we can go deeper in this connection, as I try to represent in this slide:

If you have the knowledge, skills, attitudes to seduce a specialized segment of Tourists using a customized Servuction. You can also seduce one of them to create GROUPS (as you know, “GROUPS” is another word carved into OUR minds) to get a new service in your enterprise OR IN ANY OTHER ONE related to the trip OR the motivation of travel of YOUR Tourists!
Of course, if this Enterprise…
1) It is willing to customized the Servuction to the desires of your Tourists.
2) It agrees to pay a commission to you.
3) In exchange that you send the Group in a date that they have a low occupancy. THE NAME OF THE GAME? Yield Management!
So, you provide a solution to other enterprises.
You provide customized services to your Tourists
And you get a commission!
Excellent example of the WIN2WIN expression!
We are Touristologists!
We focus on creating, communicating and commercializing high value services, in order to get profitability and sustainability for all the members of the chain of value!