Don´t be Simple!!!

Don’t diversify from Tourism!
Learn how IN TOURISM you can increase the revenues and profits of your local enterprises!
Learn how to create synergies with other sectors of your economy!!
Learn Touristology!!!
If Specialized Segments can provide new revenue streams (Yield Management to OTHER companies with low occupancy, International Routes...) as we learned here...
If Specialized Segments allow more effective and cheaper promotion and distribution (Long Tail)...
WHY most of the Tourism destinations/enterprises choose generic Tourism through BIG intermediaries that get most of the profit and none of the problems. To be specific, all Tourists at the same place/time.
OverTourism?  Lack of Touristology!!!
WHY?
Because, some people, prefer the simple things!
Don’t diversify from Tourism!
Increase your knowledge about it!!!
Opportunities4Touristologists!!!

Why do some students(?) prefer to get OUR knowledge in Spanish or Catalan?
Because it is simpler!
Why when I go around Catalonia, Spain, Europe, South America, around the entire world I always get the same attitude?
- Jordi, first let’s focus on generic Tourism then, we can focus on specialized one!
- Jordi, first let’s focus on local Tourism then we can focus on international one!
WHY? Because it is simpler!
Touristologists! Remember one of OUR favorite Touristology’s principles: First specialized Tourism then, generic/mass Tourism. That we talked about  Here And Here!
If you ONLY practice generic and local Tourism, will you get the skills, the knowledge, the contacts to be successful in International and Specialized one?
Keep dreaming!
Don’t be simple! 

Become a Touristologists!!!