From BlockPAIN to BlockGAIN

I love to share my experiences both, as a developer and as entrepreneur (In a single word…as a Touristologists!!!) related to how to use new technologies to improve profitability and sustainability of Tourism enterprises/Destinations or any other sector related to Servuction. 

The other day, I was talking about one of our favorite Technologies…Blockchain and, as always, appeared an exceptional opportunities finder formulating this interesting question (meanwhile, the excuses finders where in another level…the low one!) 

- “Jordi, when do you recommend using Blockchain instead of a regular Data Base? 

- As our intellectual friend Ferrater I Mora love to say…It depends! 

1) If you want to improve the connection between the Website/Mobile_App/Virtual_Reality_App… of different enterprises allowing them to work as a single ecosystem ( You know how much we love Syndication!!!) and all the members of this chain of value TRUST each other then, a regular Data Base it is usually better to avoid the BlockPAIN (you will need more time and cost to create something that is similar to what you get using a regular Data Base) 

BUT… 

2) If you are able to visualize and implement the new and very exciting features that Blockchain can provide then, you must use Blockchain and pass from BlockPAIN to BlockGAIN!!! 

- “Jordi, do you mean the features that you always share with us? 

A) Sharing Identity with privacy: You can add new international members in the chain of value where the customers will get a customized Servuction only sharing the identity information needed in “this” specific transaction and for the time it is needed. 

B) Shared Ownership: The possibility of sharing the ownership of an asset/enterprise. It could be a percentage of the revenues of OUR Tourism enterprise! So, every time that the Tourists makes a reservation or seduce somebody (or a GROUP that He/She creates!) to appear in OUR enterprise or any chain of value member, automatically gets a percentage of profits in tokens format. All trustable, all fast, all in real-time! 

C) Customized Micro-payments in Real-Time. Using #NFT (nowadays, people prefer to call them Dynamic NFT) you/Tourists can create dynamic packages which personalize the Servuction during ALL the trip(s) in any company of the Chain of Value, depending on the moods of the Tourist and the people next to the customer in each moment, during the trip or at your enterprise OR in the Metaverse. Here you can enjoy a graphical summary…

Tourists could be (If they want!) sensors in movement (as Touristologistly, we love to say..IoT? Internet of Tourists!!!) We will know the Location/Proximity of the Tourists and members of their community. We will know their “Versions of Me”. We will know the Yield Management situation of local enterprises near to them using Kafka Streams (or any Stream Processing Software) using PUSH and PULL queries. 
It sounds to plenty of new revenue streams/gains for everyone, to me! 

I love to share my experiences in OUR seminars, in-company training or star-ups meetings in order to define (or redefine!) their (OUR???) business model!
I love to share them in OUR blog! 

The blog of the ones that felt in love with Touristology!!!

It is always a good moment to apply Touristology to any sector!

As you know, with the knowledge we got managing Tourism (#Servuction, #YieldManagement, #NewTechnologies…)
1) We can improve other sectors of the economy (Health, Education, Video Games…)
2) We can provide synergies with other sectors of the economy related to the motivation of #Travel of #Tourists whose we define, seduce and manage ALL the trip.
Let’s see if we can put an actual example of improving other sectors! 

The other day, I was watching the news in the national television of Catalonia. They explained that the owners of the pigs are NOT the farmers (80% are in this situation).

The pigs are provided from an external company (“Empresa Integradora”) which control and supply the pigs and also manage the enterprise which transform the pigs into food. The slaughterhouse. (“Escorxador” in my beautiful mother tongue!)

Excellent example of control of the Chain of Value!!!

Farmers of the world, you have to try to manage all the enterprises! You have to try to have a direct connection with your customers. Otherwise, other enterprises will try to do it for you, keeping the profit and letting the risk on your hands. In the same way, that big intermediaries in Tourism manage all the trip and for that reason keep most of the profit and none of the bad consequences (all Tourists at the same place/time, low profit and wages for local enterprises, unhappy inhabitants…).

We say to you the same, that we say to local enterprises and Tourism destinations!

1) Seduce your own Segments (Customers with different motivations, in this case, related to Food and Beverage)

2) Build your own customized services/products to them

3) Do the distribution yourself

The name of the game? My Own 1,2,3!

Prove to the world and to yourself that using Touristology’s knowledge you can increase the sustainability and profitability of any sector of the economy!

Don’t stop there!

Don’t focus on YOUR service/products. Let me clarify this once and for all… your business it is not ONLY to sell rooms, food and beverage and meeting spaces OR PIGS IN YOUR CASE. Your business is to satisfy your customer, providing what they need, when they need it, in the way they need it! In this way, the tourists/customers will choose you, as THE accommodation/Food provider, OR even better, as my-trusted-partner-in-all-I-need-during-this-trip. On the other hand, you will increase your profits. This is what Yield/Revenue Management is all about!!!

Definitely, don’t stop there! 

Build your own PLATFORM and try to seduce member of your segments from around the world!!!

In 19th century rich/powerful people controlled the land as a way to get profits and rents.

Then, the Industrial Revolution appears, and the powerful ones were the owners of the Capital (I mean, the owners of the production means, factories, machines…).

Nowadays, the power will be into the hands of the owners of platforms or digital ecosystems that customers use and TRUST.

Do you need land? I own it!

Do you need factories, machines…? I own them!

Do you need platform, digital ecosystem OR CHAIN OF VALUE giving support from the beginning to the end of the trip….? I own/manage it!

Farmers, Hoteliers, Tourism destinations using these platforms are like “proletariat” working for “bourgeois” and getting a low salary /profit.

Do you know the VERY GOOD NEWS??? The new reality that platform economy creates, that was almost impossible in land or factory economy? YOU can be a winner! Using your skills as a Touristologists, YOU can create your own platform to seduce specialized segments related to international communities which have necessities better satisfied during a trip. 

If you feel that this is your call… I’ll be here waiting for YOU!