Don’t teach Touristologists how to code! Seriously?

Touristologists have to know how to code! 

They are not wishful thinkers like the ones that appear in this video...

Do you believe that you can create a start-up without knowing about code? What about the following mantras?

“You create something basic and based on USERS’ desires you add features”

“If there are not enough USERS, not enough profits... pivot!”

Can you add new features and pivot using automatized task? Keep dreaming! Easy task easy automation! BUT Creativity, innovation... are VERY difficult to automatize!

I realized that it was compulsory to learn to code in 1991. I was working as Product Manager of an ERP (Enterprise Resource Planning) for the Mac ecosystem. 

Do you want to change something? Do you want to know if this change is possible? Do you want to explain these changes to your customers and developers in the right way? I’m sorry but, if you believe that this is possible without knowing how to code... You are a wishful thinker!

In life, in your professional career you have two options... To do only the easy things, the things that you easy understand OR to have a whatever it takes attitude.

Which one do you believe will bring more job opportunities... a successful career... a happier life... to YOU?

Then, in 1996 I realized that it was compulsory to learn about Internet. Do you think is possible to imagine new business model in a new technological world without any technological knowledge? Keep dreaming wishful thinker!

In 2007 I realized that it was compulsory to learn about mobile apps development.

In 2017 I focused (still focus!!!) on Blockchain, Artificial Intelligence and Augmented Reality. As always, I learn and practice about these technologies with two hands attitude: How can I develop a profitable Business Model using them? Can you visualize if this business model is possible? Can you explain it to a team of developers?

In 2019, I have added Event Streams Processing to my toolbox

Do you want an example of a Business Model? Yield Management is all about how to seduce the Tourist to make a reservation NOW for THIS DAY. Do you think that technology able to provide customized and syndicated 3 C’s (Content, Commerce and Community) in Real Time could be important? Do you think that you could apply this technological without knowing how it works? Keep dreaming wishful thinker!

Know how to collect Event Streams from different source systems ( service providers, intermediaries/ infomediaries, social networking sites...) using webhooks and streaming APIS.

Know how to store theses Event Streams in a unified log

Know how to process this Event Streams in order to filter or validate them ALSO in order to enrich them (add the Geo-location or proximity, sentiment analysis from SNS...)

Know how to return this knowledge in the right offer to seduce the Tourists Right Here, Right Now!

Know how to design and create a Native Mobile App (OR an Hybrid one with Flutter) able to manage this Business Model!

Event Streams technology AND the knowledge about how to use it will improve and change Yield Management’s processes!

But Jordi... I don’t want to learn how to code! I don’t want to learn mathematics! I don’t want to learn anything that I won’t fully understand in 10 minutes!

Good luck wishful thinker!

Do you believe that Tourism and New Technologies are strongly related? Do you want to help to improve our beloved sector?...

I will be here! Waiting for YOU!!!