Digital Nomads: A good example of Deeper Segmentation!

The other day, I shared with my fellow Touristologists this video about Digital Nomads claiming that they were a good example of Deeper Segmentation. 

Do you agree?  

Today, I will try to bring more information about this segment… Here you can see how Tourism Destinations are trying to seduce these Digital Nomads. We can find plenty of information about Thailand, Budapest, Costa Rica…. but let’s enjoy this video from Las Palmas de Gran Canaria: 
  

Not only Tourism Destinations… Here we have an interesting example of Cruises from Nomad Cruise 

Apartments offering workspace like nomadx. We can also find sub-segments inside, like this one on this video for  families 

Can we study/analyze/try to improve/detect threats and scams… using OUR favorite frameworks?  

Deeper Segmentation: 

1) Identity Refreshment 2) Groups creation 3) Long Tail Distribution. 

PEST/Strategic Triangle /4P 

Strategic Triangle 

I Love Touristology’s games! What about you?!?!?