Marriot CEO has a clear idea about it! - I said to my daughter the other day…
Here you have an excellent article with his declarations”
“We Are in an Absolute War for Who Owns the Customer’”
“the next big innovation in hospitality will take place at the platform level.”
“Not to be unfair to them (Tourists), not to steal their data, but to use it in a way that causes them to say, ‘You know what? I like what Marriott is doing with my information. It’s making my traveling a little better.”
Jordi! What are you talking about?
Here you have an excellent article with his declarations”
“We Are in an Absolute War for Who Owns the Customer’”
“the next big innovation in hospitality will take place at the platform level.”
“Not to be unfair to them (Tourists), not to steal their data, but to use it in a way that causes them to say, ‘You know what? I like what Marriott is doing with my information. It’s making my traveling a little better.”
Jordi! What are you talking about?
Sorry, Touristologists I have to explain myself better…
The other day, I was reviewing with my daughter the different economic systems (Capitalism, Communism, Socialism…) and its evolution during the last centuries.
In 19th century rich/powerful people controlled the land as a way to get profits and rents.
Then, the Industrial Revolution appears, and the powerful ones were the owners of the Capital (I mean, the owners of the production means, factories, machines…).
Nowadays, the power will be into the hands of the owners of platforms or digital ecosystems that customers use and TRUST.
Do you need land? I own it!
Do you need factories, machines…? I own them!
Do you need platform, digital ecosystem OR CHAIN OF VALUE giving support from the beginning to the end of the trip….? I own/manage it!
The other day, I was reviewing with my daughter the different economic systems (Capitalism, Communism, Socialism…) and its evolution during the last centuries.
In 19th century rich/powerful people controlled the land as a way to get profits and rents.
Then, the Industrial Revolution appears, and the powerful ones were the owners of the Capital (I mean, the owners of the production means, factories, machines…).
Nowadays, the power will be into the hands of the owners of platforms or digital ecosystems that customers use and TRUST.
Do you need land? I own it!
Do you need factories, machines…? I own them!
Do you need platform, digital ecosystem OR CHAIN OF VALUE giving support from the beginning to the end of the trip….? I own/manage it!
So -said my daughter to me- Hoteliers, Tourism destinations using these platforms are like “proletariat” working for “bourgeois” and getting a low salary /profit and for that reason they need a lot of Tourists and this become a problem like gentrification, locals not happy with the Tourism sector…
Why don’t they build their own platforms? - Touristologistly, my daughter asked?
Well, they can do it! As all My Touristologists know but, in order to be and keep being competitive they have to use “long tail” theory. I mean, they have to build platforms providing support to the customer from the beginning to the end of the trip FOR SPECIALIZED SEGMENTS as we saw here.
There are plenty of opportunities in the Tourism sector! The question is… Do you want to work for yourself or for the real winner?
Do you know the VERY GOOD NEWS??? The new reality that platform economy creates, that was almost impossible in land or factory economy? YOU can be a winner! Using your skills as a Touristologists and Web-Engineer, YOU can create your own platform to seduce specialized segments related to international communities which have necessities better satisfied during a trip. If you feel that this is your call… I’ll be here waiting for YOU!
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