The other day, I shared with you a tweet about the Transformational Economy.
I highlighted in the tweet that this transformational economy could be even more important in Tourism!
Could we relate this Transformational Economy with Touristology? Of course, we can! Tourism to become a better person, to overcome illness or personal problems, to create bonds with your family, with your colleagues at work… to get new perspectives, to get a bunch on creativity, to get international contacts...! I LOVE #Touristology What about YOU?
Some of you sent me messages, e-mails, phone calls asking for more information… So, here I’m writing this post!
The idea of Transformational Economy has it origin in the article that Joseph Pine and James Gilmore wrote in Harvard Business Review. Here you can find more information.
The same authors predicted that Transformation economy would be the next step.
Anyway, what I want to highlight is that in order to provide an experience (and even more if you want to provide a transformation!!!) it is NOT enough saying so. You have to follow a process… Touristology’s one!
Phase 1: Define a segment AND identify the necessities that they could better satisfied during a trip
Phase 2: Build a chain of value in order to give support from the beginning to the end of the trip.
Phase 3 and 4: Improve the processes that will allow the transformation in the Tourists using Web 2.0 Business Model.
Phase 5 and 6: Be sure that you serve this process in the right device. What is the right device? The one selected for the Tourist!!!
Touristologists like to summarize this process with this slide
Could we relate this Transformational Economy with Touristology? Of course, we can! Tourism to become a better person, to overcome illness or personal problems, to create bonds with your family, with your colleagues at work… to get new perspectives, to get a bunch on creativity, to get international contacts...! I LOVE #Touristology What about YOU?
Some of you sent me messages, e-mails, phone calls asking for more information… So, here I’m writing this post!
The idea of Transformational Economy has it origin in the article that Joseph Pine and James Gilmore wrote in Harvard Business Review. Here you can find more information.
The same authors predicted that Transformation economy would be the next step.
Anyway, what I want to highlight is that in order to provide an experience (and even more if you want to provide a transformation!!!) it is NOT enough saying so. You have to follow a process… Touristology’s one!
Phase 1: Define a segment AND identify the necessities that they could better satisfied during a trip
Phase 2: Build a chain of value in order to give support from the beginning to the end of the trip.
Phase 3 and 4: Improve the processes that will allow the transformation in the Tourists using Web 2.0 Business Model.
Phase 5 and 6: Be sure that you serve this process in the right device. What is the right device? The one selected for the Tourist!!!
Touristologists like to summarize this process with this slide
If you have any doubt… don’t ask me! Ask any of my Touristologists, they are the best minds working in the best sector ever!!!
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