Sometimes
(well, often) My Touristologists ask me, fed up about my obsession to give my
subject in English, fed up of always demanding International examples, fed up
of always asking for more examples of specialized Tourism, fed up of my methodology which consists of ME presenting the
whole theory in the first sessions , then THEM preparing study cases and
projects making all the concepts interact, then THEY give presentations to the
rest of the class and have to integrate their ideas, proposals, improvements…Jordi,
exactly, what do you want?!?!?!
I
want YOU to be successful Touristologists! That is what I want! I’m only good
if you are good. At the end of the day, I’m a Touristologists builder, remember? I’m only good if
masterpieces appear to astonish the world! I want to contribute to the creation
of the greatest Touristologists on earth. That is what I want!
I want to
avoid, by all means, that you just memorize concept after concept and then
regurgitate them in an exam. As I said here
I could use a methodology which means less work for you and for me! Sure
I could! BUT with this kind of interaction I’m sure that my Touristologists
don’t learn the subject by the book. I want YOU to become master and commander
of Touristology’s Framework.
In order to achieve, there is nothing better than using a trial and error
methodology!
In a real
job, in your start-up, it won’t be theme 1 and theme 2… You will have to
interact with concepts, deal with different opinions and point of views
(customers, investors, suppliers, collaborators, employees…) then analyze this
ever changing reality and REACT in the most effective and efficient way. I try
to mimic this reality with this methodology. I try to prepare you to survive in
this reality!
The other day,
we talked about, that to develop the skills, the contacts, the knowledge to
deal with specialized tourism it is an important framework to keep in your
Touristology’s toolbox!
I also want
to be sure that you can apply these ideas for a job interview, Touristologists!
If the only thing you are able to offer is your capacity to attend the tourist
when She/He arrives at the hotel, camping site, Tourism destination… you are a
kind of commodity. You are doing something, though very important, a lot of
people know how to do.
I want to
be sure that you can apply these ideas to your new start-up, as well. Local
tourism is OK, but.. You are a Touristologist! The world is your office and you
have what it takes to be competitive in a global environment. If you only focus
on local tourism you are losing plenty of opportunities!
If you are able to integrate ideas and points
of view, if you are able to seek for new customers and attract them as a magnet
to any place that you choose and then become a Super3 and add layers of profit
as we explained here.
I, strongly, believe that you can earn more money and build up a successful
career as a Touristologist!
If you are able
to do that… you don’t need to worry about your competitors, some of them still
believe that local tourism is the way to go, that Chinese tourism is a fairy
tale, that marking down the price is the most intelligent tactic ever in order
to increase your profits, that Marketing, Human Resources, Finances… can
operate as silos, that you don’t need to try to control the chain of value…
Globalization
makes anyone in the world a possible competitor. More and more people have
access to information, to knowledge, to international contacts. If we want to
succeed we have to play in an international environment with international scope
and become problem-solvers and profit generators!
You’re
another species, you are an evolution: Better educated, trained, motivated and
connected to an international world. You’re a Touristologist! You are the
flavor of the month, you are the future of our beloved sector!
Are you
with me in this battle? Good warriors know when they have to fight a battle
alone, when it is better to use a small and highly specialized group and when
they have to use all men and women available. If Touristology has to win, we
will need all possible help.
If we stay together we will succeed and will sing
VINCERÒ! …at the end of the battle!!! As sure as Touristology
is a science!!!
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