How to become a shark in tourism’s waters

We live in a world that is ending, that means crisis, which also means opportunities. On one hand big companies and families with big fortunes have more and more power, but on the other hand small enterprises and individuals with the right knowledge and tools can work together and compete with the big sharks.
I love big sharks (especially when they are my customers!!!) but overall I like a good fight.
I would like to introduce the framework that makes possible for small enterprises to compete with big ones.

1) Forget about individuals! You need a team. You need to find people with the same culture (vision of reality) that you have, assign them task, responsibilities and authority and also provide variables of control and communication tools and protocols. Your employees? Of course, but you have to do the same with pro-am (http://en.wikipedia.org/wiki/Charles_Leadbeater) and your own customers (servuction remember?)

2) And you need this kind of employees because you will have this kind of organization… Forget your enterprise, focus on your chain of value!

3) Forget about your PMS / CRS or website! Take care of a portal related with this chain of value. Use the three principles of web-engineering:
     A) Give static and dynamic pages with access to your database thanks to Portlet / Servlet/ JSP (Java world) ASP / ASPX (Microsoft) or PHP/… (Open source).
     B) Get and send (SYNDICATION) the three C’s (content, commerce and community) to others databases thanks to webservices.
     C) Get information NOT format and then adapt the information to your platform (mobile, interactive television, laptop…) and design. With these team, chain of value and technology you can compete and you can win. Of course, to set up all this you will need…. A GOOD TOURISTOLOGIST!!!!

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