Sep 29, 2010

I’m fed up of bad analysis over the tourism sector!

1) This summer we got more Scandinavian tourists in Spain. This is good news. I agree!
2) This is good news because we get more tourists. COME ON! Tourism sector it’s different from other sectors. We don’t sent products / services abroad. We bring PEOPLE. SO….
Apart from the number we have to think about:
A) The price
B) The margin that we get. It’s different if we get the tourist from a foreign big tour operator than from a national incoming travel agency.
C) The money they spend when they are here
D) Did they come at the same time?
E) Did they come at the same place?
To get more tourists or to get high occupancy in your lodging industry (hotels, apartments, camping sites….) it’s definitely NOT ENOUGH.

2 comments:

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  2. Great job Jordi, very interesting blog.

    Keep it up!

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