Matthew effect AND building giants with feet of clay!

We love to CREATE and use AI! We are not afraid that it becomes conscious!  BUT…We have to be sure that we protect ourselves of two important setbacks.
First, The Matthew effect. We talked about Matthew effect here “The Matthew Effect refers to a pattern in which those who begin with advantage accumulate more advantage over time and those who begin with disadvantage become more disadvantaged over time (Dannefer, 1987; O’Rand, 1996). The result is ever-widening differences between the advantaged and disadvantaged.”
AI is an excellent example! The ones able to create their own models using their own data and supervised by their own people, will have an abundance. The others will create a dependency!
Do you want to be more specific?
Students with a solid framework will take the most of AI (BOTH creating and using it!)
Students with a weak framework…. They will lose even it!
Tourism Destinations/Enterprises with a solid management of the members of the chain of value will increase the effectiveness of their operations and processes inside THEIR chain of value.
Tourism Destinations/Enterprises without a solid management...they will just create another dependency! Like the one that they already have with big Touroperators, big infomediaries (OTAs, CRS...), big low cost aerolines (which they pay in order that they bring Tourists!!).
Nowadays, everybody talks about MCP (Model Control Protocol). MCP allowing different departments and enterprises to work as a single and intelligent system. It sounds very #Touristologistly to me! 
After the presentation of OpenAI practicing a little bit of Syndication mixing their AI with webservices from other companies and looking to become the leader of the attention ecosystem OR, as WE love to say to become a S3, as a way to control the chain of value the other setback appears! 

THIS AI It is a good example of a giant with feet of clay! For two powerful reasons:
First, the high investment and cost (both in money and environment issues) of creating it. Which make profitability and sustainability difficult to achieve.
Second, the relatively high percentage of wrong answers. You can ask it to Air Canada “AI promising discounts that weren’t applicable to a specific Tourists”
You can ask it to McDonald's where AI “adding erroneous items like butter packets or multiplying how many items were ordered.”
Recently, you can ask it to Deloitte and Touche  THIS AI “technically it is not lying, it simply doesn’t know what is real and what is not.”  “might have made some up…fictitious references…federal curt judgments”
Can you TRUST it for Travel Management?
Is AI an important technology for the future of our beloved sector? Of course, as it is Blockchain and Virtual_Augmented reality! They are the three technologies mixed in heaven to help us to provide opportunities to our Tourists, members of their community around the world, local enterprises and inhabitants!
BUT, we have to improve AI, we have to develop our models using our own data! Creating our own models verified by our own people and provided in a way that we can negotiate! 
At the end of the day, AI providers will be another member of the Chain of Value and we love to control/manage it, in order to increase the profitability and sustainability of OUR Tourism destinations/enterprises!
We prefer to build OUR giants based on international communities of Tourists then, to use AI to provide scalability in the customization of OUR Servuction processes.
We prefer to put PEOPLE (Tourists, inhabitants and Touristologists) as a powerful base!
We are Touristologists!!!