New times, new scenarios… New Leaders! YOU!!!

Listening to the news, reading articles, talking with experts... Some people always highlighting negative scenarios, others saying that we have to reinvent our beloved sector BUT don’t explain How to do it!
Who is able to visualize these new opportunities? You!!!
Time to be proactive! Time to look for new opportunities!
For instance, this article explains the possible effects of these bad moments in Tourism.
Made me reply...

 

In life, always appear problems waiting for people able to provide solutions! Opportunities waiting for trained eyes to visualize how to catch them.
It happened before...
Do you remember, the evolution of E-business that we learnt in OUR classes?

At the beginning, all were Static websites then, appeared the opportunity to customize the 3C’s (Content, Commerce and Community) that John Hagel described in 1995!!! Then, it was possible to send and get these 3 C’s to other websites or mobile apps or...
Why some people only see the possibility to put your 3C’s in Social Networking Sites (SnS) or to use Channel Managers to appear in On-line Travel Agencies (OTA), Central Reservation Systems (CRS) or Global Distribution System (GDS)?
Of course, it can be interesting BUT remember, you are selling YOUR services to THEIR CUSTOMERS!!!
What about to define YOUR segments and offer to them ANYTHING they need?
ANYTHING related to “this” trip
ANYTHING related to “any” trip
Anything related to what is important for this Segment!!!

Who is able to visualize and seduce these Segments? YOU!
Who is able to help these Segments to better achieve their goal through a trip? YOU!
Who is able to define and build a chain of value for any trip? YOU!
Less highlight negative scenarios, less saying we have to change without explaining how... Time to be proactive, Touristologists!!!
I repeat, in life, always appear problems waiting for people able to provide solutions! Opportunities waiting for trained eyes to catch them!
Ready for another example? Do you remember, the evolution of Games that we learnt in OUR classes?

At the beginning, only big enterprises then, appeared another disruptive innovation, as usual a combination of Technology and Social interest. Unity was founded in 2004 looking for seduce indie developers looking to provide new games in this new channel. Now, augmented and virtual reality is building a new level. Allowing to develop hybrid experiences, mixing People in the Tourism Destination (Tourists, Locals) AND People in the country of origin, that want to share the experience in different devices or inside a game.
Can you visualize the opportunities for the Tourism sector? Of course, you can! You are the best minds working in the best sector ever!!!
Today, before, always... opportunities will appear BUT only for Touristologists with trained eyes!
Keep practicing, keep learning, keep enjoying Touristology!!!